McAfee Canada 2013 Love, Relationships and Technology Survey: Pitfalls of Couples Sharing Personal Data & Passwords

McAfee Canada today announces the results of its Love, Relationships and Technology study that looks into the private data sharing habits of couples in Canada, and how over-sharing has led to privacy leaks and having private/intimate photos become exposed online.

Sexy/Romantic Photos:

According to this study, 23% of Canadians plan to send sexy or romantic photos to their partners via email, text, and social media on Valentines Day

Significantly more men plan to do so compared to women (29% vs. 17.4%), even though men get threatened to have their photos exposed online more than women (9% vs. 3.7%) and often have the threats carried out more than women (60% vs. 25%)

Interestingly, 97% of Canadians believe their data and revealing photos are safe with their partners
- However, one in 10 adults have had their personal content leaked to others without their permission

Cyber Stalking:

Approximately 45% of Canadians surveyed admitted to checking their significant others’ social media pages and emails, and 57% have looked into their bank accounts

Additionally, more people check in on their ex-partners Facebook and Twitter accounts than their current partners (41% vs. 38%).

Private Data:

One in 10 Canadians have had their personal content leaked to others without their permission
- The most popular data shared by partners include:
  - Bank account numbers (66%)
  - Health insurance IDs (60%)
  - Email accounts (57%)
  - Social insurance numbers (53%)
  - Passwords (52%)
  - Mobile phone content (50%)

Password Protection

Sixty (60) per cent of Canadians have personal or intimate photos/text messages/emails on their smartphone, yet 41% do not have password protection on those devices

More than 3 out of every 10 people never back up or save the content on their smartphones

Almost a quarter of Canadians (22%) rarely or never delete any personal or intimate text messages, emails and photos

Above, McAfee Canada's image: 2013 Love, Relationships and Technology Survey — Above, McAfee Canada’s image: 2013 Love, Relationships and Technology Survey

NEWS RELEASE

McAfee Canada Reveals Pitfalls of Sharing Personal Data and Passwords with Partners

1 in 10 Canadians have had their personal content leaked to others without their permission

60% of Canadians have personal or intimate text messages, emails or photos on their smartphones

MARKHAM, Ontario, February 4, 2013 – McAfee Canada today released findings from the companys 2013 Love, Relationships and Technology survey which examines the pitfalls of sharing personal data in relationships and discloses how breakups can lead to privacy leaks online. Sixty (60) per cent of Canadian smartphone owners have personal and intimate information on their mobile devices, such as bank account information, passwords, credit cards and revealing photos, yet four out of 10 users do not have password protection on their devices, leaving a huge gap in personal data protection.

People need to be more informed about the consequences of sharing so much private information with their partners and friends, says Brenda Moretto, Canadian Consumer Sales Manager at McAfee Canada. Sharing passwords might seem harmless, but it could and often does result in critical personal information falling into the wrong hands and landing in a public platform for all to see. People need to be aware of the risks and take the steps to make sure their personal data is safe and secure.

The study highlights the need for consumers to take steps to protect themselves from cyber-stalking and exposure of private information. Top findings from the survey include the following:

Relationships, Break-ups and Personal Data
Despite public awareness of data leaks and high-profile celebrity photo scandals, Canadians continue to take risks by sharing personal information and intimate photos with their partners and friends, putting them at risk for a revenge of the ex situation. The study shows that 97% of Canadians believe their data and revealing photos are safe in the hands of their partners. However, McAfee has found that one in 10 adults have had their personal content leaked to others without their permission.

Amongst Canadian survey respondents who had exposed their ex-partners personal content, these were the reasons they cited for their actions:

1.       Their ex-partner lied to them (60 per cent)
2.       Their ex-partner cheated on them (50 per cent)
3.       Their ex-partner broke up with them (10 per cent)

Eighteen (18) per cent of Canadian respondents regretted sending such intimate content after a break up and 21 per cent of people even asked their ex-partner to delete all personal content.

Sending Personal Content
Despite the risks, 23 per cent of Canadians still plan to send sexy or romantic photos to their partners via email, text and social media on the upcoming Valentines Day.

Cyber Stalking
When armed with their partners passwords, Canadians cant help but snoop and check out their partners emails, bank accounts and social media pages. Approximately 45 per cent of people surveyed have admitted to checking their significant others social media pages and emails, and 57 per cent have looked in on their bank accounts. The survey also revealed that 41 per cent of Canadians track their ex-partners on Facebook and Twitter, while only 38 per cent follow their current partners.

Private Data
Its not just revealing photos that people need to worry about. One in 10 Canadians have had their personal content leaked to others without their permission. Canadians just love to share and they are doing it at every turn, increasing the likelihood of leaked data and identity theft. Bank account numbers (66 per cent), health insurance IDs (60 per cent), email accounts (57 per cent) social insurance numbers (53 per cent), passwords (52 per cent) and mobile phone content (50 per cent) have all been shared with relationship partners.

Approximately 11 per cent of people who have had personal content leaked online hired an attorney and took legal actions to recover their information and have embarrassing photos removed from websites. More than a quarter (26 per cent) of the population has confronted the individual online, more than half (53 per cent) have confronted the individual in person, and 11 per cent have broken into that persons email.

Unprotected Devices
Forty-one (41) per cent of Canadians leave their phone open and unprotected without a password, letting anyone who picks up the device access all their private content. More than 3 out of every 10 people (33 per cent) never back up or save the content on their smartphones and almost a quarter of Canadians (22 per cent) rarely or never delete any personal or intimate text messages, emails and photos.

Additional Resources:
Blog post: https://blogs.mcafee.com/consumer/love-relationships-technology-survey
Additional blog post: https://blogs.mcafee.com/consumer-threat-notices/love-relationships-and-sextregret-its-time-to-take-back-the-web
McAfee Canada maintains a website called The State of Consumer and Enterprise Security in Canada (http://mcaf.ee/canadastats) in order to provide a one-stop shop for writers looking for information on a variety of trends and issues affecting and shaping the Canadian security landscape.

* Quantitative Methodology
MSI International conducted a total of 517 online interviews in Canada among adults ages 18-74. Interviews among respondents were split evenly by age and gender, and achieved geographic distribution according to the US census. The interviews were conducted from December 14 through December 30, 2012.

McAfee Canada is headquartered in Markham, Ontario, with regional offices across Canada. The companys Consumer Software Research and Development facility is based in Waterloo, Ontario.

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