Fujifilm Announces Spring 2011 Digital Cameras

Today Fujifilm Canada announced its Spring line-up of 12 new cameras spanning a variety of expertise levels, price ranges and cool new features. With new EXR-CMOS sensor technology, built-in GPS tracking technology, superzooms from 15x to 30x, an affordable 10x long zoom compact and HD video capabilities in all cameras, the new line-up offers something for everyone. The new FinePix digital cameras will be available to Canadian consumers beginning in February 2011, and details of each are below.

FinePix HS20EXR with 30x Wide Angle Manual Zoom – $499.99
• New exclusive EXR-CMOS sensor and EXR Processor for impressive results in all lighting conditions
• 30x wide angle Fujinon lens can also shoot as close as 1 cm Super Macro
• Full HD movie at 1080p and high speed movies up to 320 fps
• 16 MP and Motion Panorama 360 Degree Shooting

FinePix F550EXR – Premium Compact Superzoom – $349.99
• New exclusive EXR-CMOS sensor and EXR Processor for impressive results in all lighting conditions
• 15x wide angle Fujinon Optical Zoom lens
• GPS technology with over 500,000 built-in locations
• RAW-file capture, 16 MP, full HD movie at 1080p
• Motion Panorama 360 Degree Shooting
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FinePix S3400 and S2950 – DSLR-Style Superzooms – $279.99 and $229.99
• 28x (S3400) and 18x (S2950) wide angle Fujinon optical zoom lenses
• Electronic viewfinder and 3″ LCD screen
• Facebook/YouTube Easy Web Upload
• Full Manual controls
• 14 MP, High Sensitivity up to ISO 6400

FinePix XP20 and XP30 – Adventureproof cameras now with scratchproof screen – $199.99 and $229.99
• Shockproof to 1.5 metres, waterproof to 5 metres, freezeproof to -10°C and dust/sandproof
• Scratchproof 2.7 LCD screen
• HD 720p video and In-camera movie editing
• Built-in GPS (XP30 only)
• 14 MP, 5x wide angle Fujinon Optical Zoom lens

FinePix Z90 – Stylish Touch Screen – $169.99
• 3.0 LCD Touch Screen with Tap & Shoot feature
• Facebook/YouTube Easy Web Upload
• In-Camera Editing functions
• 720p HD movie, 14 MP, 5x wide angle Fujinon Optical Zoom lens

FinePix T200 – Affordable compact with 10x zoom and HD video – $179.99
• Slim superzoom with 10x wide angle Fujifinon Optical Zoom lens
• Motion Panorama Mode
• Intelligent Scene Recognition, Face Recognition
• 14 MP, high contrast 2.7″ LCD screen, 720p HD movie capture
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FinePix JX300 and JV200 – Affordable and Feature-packed – $139.99 and $109.99
• Motion Panorama Mode
• 720p HD movie capture
• Intelligent Scene Recognition and Digital Image Stabilization
• Face Detection with Smile and Blink Detection
• 14 MP, high contrast 2.7″ LCD screen, 5x wide angle (JX300) and 3x wide angle (JV200) Fujinon Optical Zoom lenses

FinePix AX300 and AV230 – Simple point and shoot with lots of bang for the buck – $94.99 and $84.99
• Motion Panorama Mode
• Face Detection with Smile and Blink Detection
• Intelligent Scene Recognition and Digital Image Stabilization
• 14 MP, 2x AA Batteries, high contrast 2.7″ LCD screen, 5x wide angle (AX300) and 3x wide angle (AV230) Fujinon Optical Zoom lenses

PRESS RELEASE

Fujifilm unveils its Spring 2011 digital camera line-up featuring innovations including the new EXR-CMOS sensor

Eleven new digital cameras include Superzooms (15x to 30x), models with the EXR-CMOS sensor, improved shockproof/waterproof cameras, a touch screen camera with web-friendly features and an affordable 10x long zoom compact.

Mississauga, ON – Fujifilm Canada today announced eleven new digital cameras for Spring 2011, offering Canadians of all experience levels innovative technologies and a wide range of options including new GPS technology and new EXR-CMOS Sensor Technology. Fujifilm’s new EXR-CMOS Sensor Technology allows users to capture sharp and clear images in all scenes and lighting conditions with high-speed functions so no shot is missed. This advanced sensor technology is paired with an impressive 30x Manual Zooming Fujinon Lens in the FinePix HS20EXR; and a 15X Fujinon Optical Zoom Lens with GPS technology in the F550EXR.

Fujifilm’s success with DSLR-style cameras continues with the FinePix S3400 and S2950, offering 28x and 18x wide angle Fujinon Optical Zoom Lenses respectively. As an alternative to traditional superzooms, the FinePix T200 long zoom compact camera boasts a 10x wide angle Fujinon Optical Zoom lens in a super slim body; and the FinePix XP20 and XP30 are tougher shockproof/waterproof cameras that can stand up to even more of life’s adventures.

The new FinePix Z90 features a 3-inch touch screen LCD and a Web Easy Upload feature for quick and easy photo sharing on social networking sites. And finally, Fujifilm provides four new feature-packed affordable J and A Series cameras aimed at beginners and novice photographers.

“We’re very excited about our 2011 lineup as we continue to offer the best value and the latest innovations to photo enthusiasts from beginner to expert. Our award-winning EXR sensor technology has been taken to a new level with the EXR-CMOS sensor, providing extremely sharp and clear images in all lighting conditions while offering high speed functions so consumers will never miss a shot with these cameras.” says Greg Poole, vice president Imaging Division, FUJIFILM Canada.

All cameras in the Fujifilm 2011 line-up offer High Definition (HD) video, Tracking Auto Focus, Intelligent Scene Recognition, Panorama Shooting Modes, YouTube/Facebook easy web upload, Face Detection and Fujifilm’s Two-Year Canadian Warranty. The new FinePix digital cameras will be available to Canadian consumers beginning in February 2011.

FinePix HS20EXR: DSLR alternative featuring 30x Wide Angle Manual Zoom Fujinon Lens with award-winning EXR technology married with a BSI-CMOS sensor

Following the multiple award-winning FinePix HS10, the new FinePix HS20EXR is the perfect alternative to those thinking about purchasing a DSLR. With a new EXR-CMOS sensor and EXR Processor, this combination of technologies offers amazing Wide Dynamic Range up to 1600% for capturing small details in highlights and shadows, high speed continuous shooting up to 11 frames per second and achieves exceptionally sharp and clear images and videos in all scenes and lighting conditions. The EXR processor also has the capability to detect and minimize purple fringing while enhancing edge-to-edge sharpness for superb image quality throughout.

While most DSLRs only come with one 3X Optical Zoom lens, the HS20EXR features a 30X wide angle Fujinon lens and can shoot as close as 1cm Super Macro without needing to purchase additional lenses. Users can also record videos in Full HD Movie Capture at 1080p as well as high speed movies up to 320 fps for capturing subjects in super slow motion. The HS20EXR also features a unique eye sensor that automatically switches between the large 3” tilting LCD and the electronic viewfinder.

For maximum creativity, the HS20EXR full manual controls including shutter and aperture priority offers and the ability to shoot in RAW format, for users who like to have full creative control over their images. The HS20EXR also offers the popular EXR Priority modes (Wide Dynamic Range for high contrast scenes, High Sensitivity for low light scenes and High Resolution for maximum detail). And for the ultimate in ‘point and shoot’, EXR Auto mode now recognizes 27 scenes automatically, taking the guesswork out of selecting the correct camera setting.

Other features include a Motion Panorama 360 degree Shooting mode that lets the user capture wide panoramic shots by simply panning the camera, 16 Megapixel Resolution, Improved Dual Image Stabilization, TTL Flash metering with two optional external flashes – the EF20 and EF42 (sold separately) and compatibility with the RR-80 remote release (sold separately).

The FinePix HS20EXR is available at a suggested retail price of CAD $499.99. For more on the HS20EXR, check out the Fuji Guys videos at www.youtube.com/fujiguys or www.fujifilm.ca/hs20

FinePix F550EXR: Premium Compact Superzoom with Fujifilm’s exclusive EXR-CMOS sensor technology and GPS

Following in the footsteps of the award-winning F200EXR and F300EXR, the super-slim F550EXR features a 15x wide-angle (24mm to 360mm) Fujinon Optical Zoom lens with Dual Image Stabilization to ensure users get blur-free photos. Featuring Fujifilm’s new EXR-CMOS Sensor and EXR Processor, the F550EXR offers outstanding sharp and clear images in all scenes and lighting conditions. The F550EXR offers EXR Priority modes and, for the first time on a Fujifilm compact camera, High Speed Shooting up to 11 frames per second (at 8MP) ensuring users never miss the action.

The F550EXR is also among the first Fujifilm models with built-in GPS capabilities. With over 500,000 locations and points of interest built into the camera, regardless of where users are in the world, the F550EXR will quickly recognize a user’s location, displaying the closest place on the image and tagging each picture for quick searching of photos later.

Other new features include: Motion Panorama 360 degree Shooting, Dog and Cat Detection for perfect pet shots, RAW-file capture, Full HD Movie Capture at 1080p Video, Face Recognition which takes Face Detection to a new level by instantly recognizing and tagging faces in photos making searching and sorting much easier, 16 Megapixel Resolution and a large high resolution 3” LCD Screen.

The F550EXR is available in Black for a suggested retail price of CAD $349.99. For more on the F550EXR, check out the Fuji Guys videos at www.youtube.com/fujiguys or www.fujifilm.ca/F550

FinePix S3400 and S2950: 28x and 18x superzoom cameras with Dual Image Stabilization and a rich line-up of exciting features

The S3400 and S2950 are Fujifilm’s latest additions to the popular S Series cameras now offered with a powerful 28x (24mm to 672mm) Wide Angle Fujinon Optical Zoom Lens (S3400) or an 18x (28mm to 504mm) Wide Angle Fujinon Optical Zoom Lens (S2950) that puts users right into the action. With an Electronic Viewfinder, a high-contrast 3.0-inch LCD Screen and HD 720p Video with HDMI port, users can easily capture and share photos and videos with family and friends on an HDTV.

New to S Series cameras, the Facebook/YouTube Easy Web Upload tool allows the user to tag photos in-camera for quick upload to Facebook and YouTube once connected to a PC. Both models feature Smile and Blink Detection, which releases the shutter once the subject smiles or alerts the user if they blink. The S3400 also offers Face Recognition, allowing the user to register up to eight people and then automatically tagging photos to make searching and sorting much easier.

Other features include 14 Megapixel Resolution, Motion Panorama for capturing expansive landscape photos by auto stitching three photos together, High Sensitivity up to ISO 6400 for capturing details in low-light photos, Full Manual controls including Shutter & Aperture priority and Tracking Auto Focus for capturing moving subjects faster.

These cameras are offered for a suggested retail price of CAD $279.99 (S3400) and CAD $229.99 (S2950). For more on each, check out the Fuji Guys videos at www.youtube.com/fujiguys or www.fujifilm.ca/s2950 or www.fujifilm.ca/s3400

FinePix XP20 and XP30: Adventureproof cameras that are Shockproof, Waterproof, Freezeproof and Dust/Sandproof

Following the success of the #1 selling waterproof/shockproof digital camera the XP10*, Fujifilm raises the bar with the new FinePix XP20. With improved adventureproof capabilities including shockproof to 1.5 metres, waterproof to 5 metres, freezeproof to -10°C and dust/sandproof, the XP20 is perfect for any activity, from family vacations at the beach to riding down the slopes. Users can catch the action in HD 720p Video and instantly upload photos with the YouTube/Facebook Easy Web Upload function. With Movie Editing, users can also edit videos right from the camera to create video clips or short movies, and Motion Panorama auto stitches three photos together for capturing impressive panorama photos

With the same core features as the XP20, the XP30 is also equipped with built-in GPS capabilities, the XP30 quickly recognizes locations and displays the closest place on the image, tagging each picture for quick searching of photos later.

Key specifications include 14 Megapixel Resolution, 5x wide angle (28mm) Fujinon Optical Zoom lens and a scratchproof 2.7-inch LCD screen, making it the perfect camera to capture and view photos even underwater. The camera also comes with Intelligent Scene Recognition, Tracking Auto Focus and CCD Shift Image Stabilization for sharp images in any conditions.

The XP20 is available in Green, Blue, Orange and Black for a suggested retail price of CAD $199.99 while the XP30 is available in Blue at CAD $229.99. For more on this camera, check out the Fuji Guys videos at www.youtube.com/fujiguys or www.fujifilm.ca/XP20 or www.fujifilm.ca/XP30

FinePix Z90: Affordable stylish compact with NEW 3 inch Touch screen LCD

The FinePix Z90 is Fujifilm’s newest stylish digital camera featuring a large 3.0 inch Touch Screen display at an affordable price. With the Tap & Shoot feature, the user can simply touch the LCD screen to focus and capture an image in an instant.

The camera also includes Fujifilm’s Facebook/YouTube Easy Upload tool and numerous In-Camera Editing functions allowing the user to crop and stitch videos, rotate, change brightness, create collages and apply mosaic effects to pictures and easily upload the most creative shots with the simple press of a button. The Z90 also produces HD Movie Capture at 720p for videos that are easy to share, Motion Panorama mode, 14 megapixel resolution, a Fujinon 5x wide angle (28mm) Fujinon Optical zoom lens and Intelligent Scene Recognition all in a 17mm slim design and stylish metal body. Other features include Fujifilm’s Tracking Auto Focus technology for better action photos and Digital Image Stabilization.

The Z90 is available in Blue or Pink for a suggested retail price of CAD $169.99. For more on the Z90, check out the Fuji Guys videos at www.youtube.com/fujiguys or www.fujifilm.ca/Z90.

FinePix T200: Affordable Long Zoom Compact camera with 10x optical zoom and HD Movie Recording

The FinePix T200 is an affordable slim superzoom alternative offering a 10x Wide angle (28mm) Fujinon Optical Zoom lens paired with Dual Image Stabilization for sharp and clear images. Featuring HD Movie Capture at 720p that can be played back on any HDTV system and Fujifilm’s Motion Panorama Mode, the T200 offers impressive image quality.

Other new features on the T200 include Intelligent Scene Recognition that automatically selects the correct scene / shooting mode and Face Recognition, 14 Megapixel Resolution and a high contrast 2.7 inch LCD Screen.

The T200 is available in Black for a suggested retail price of only CAD $179.99. For more on the T200, check out the Fuji Guys videos at www.youtube.com/fujiguys or www.fujifilm.ca/T200.

FinePix JX300 and JV200: Feature-packed, affordable slim compacts with Motion Panorama and HD Video

Fujifilm’s latest J Series additions, the FinePix JX300 and JV200 are perfect for users looking for an affordable camera with lots of innovative technologies. Both cameras offer Motion Panorama Mode and HD Movie Capture at 720p that can be played back on any HDTV system. Intelligent Scene Recognition automatically selects the correct scene / shooting mode while Digital Image Stabilization ensures clear and sharp photos.

In addition to 14 Megapixel Resolution and a High Contrast 2.7-inch LCD Screen, the JX300 comes with a 5x Wide Angle (28mm) Fujinon Optical Zoom Lens while the JV200 comes with a 3x Optical Zoom. Both cameras include a Li-ion rechargeable battery and charger. Other features include Fujifilm’s Facebook/YouTube Web Mode for quick uploading of photos and Face Detection with Smile and Blink Detection for stunning portraits.

Both cameras are available in Black or Pink for a suggested retail price of CAD $139.99 (JX300) and CAD $109.99 (JV200). For more on the J Series, check out the Fuji Guys videos at www.youtube.com/fujiguys or www.fujifilm.ca/JX300 or www.fujifilm.ca/JV200.

FinePix AX300 and AV230: Simple point and shoot cameras with impressive features

Fujifilm’s latest A Series additions, the FinePix AX300 and AV230 are the ideal beginner’s point and shoot cameras offering great features at an affordable price. Both A Series cameras feature HD Movie Capture at 720p that can be played back on any HDTV system, Motion Panorama Mode ,Face Detection with Smile and Blink Detection, Intelligent Scene Recognition and Digital Image Stabilization to ensure clear and sharp photos.

Other features include 14 Megapixel Resolution, 2xAA Batteries, a High Contrast 2.7-inch LCD Screen, a 5x Fujinon Optical Zoom Lens for the AX300 and 3x for the AV230.

The AV230 is available in Silver for a suggested retail price of CAD $89.99, and the AX300 in Black for CAD $94.99(AX300). For more info, check out the Fuji Guys videos at www.youtube.com/fujiguys or www.fujifilm.ca/AX300 or www.fujifilm.ca/AV230.

*Based on NPD Canada Data as of November 30, 2010

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 20 companies around the world granted U.S. patents in 2009, and in the year ended March 31, 2010, had global revenues of $23.5 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.