Sony Announces Mirrorless NEX-3 and NEX-5

Sony joins the Digital Interchangeable Lens (DIL, aka mirrorless DSLR) camera rank with the NEX-3 and NEX-5, both using a 14.2MP EXMOR APS HD CMOS sensor. The advantages are indisputable: DSLR image quality and performance in a smaller and lighter body. The NEX5 even accomplishes what many traditional DSLR camera manufacturers have been telling us for years was technically impossible to accomplish: a less than 1 inch distance from lens mount to image sensor plane. The NEX-3 captures 720p HD recording while the NEX-5 adds Full HD (1920 x 1080i) video in high-quality AVCHD. A 3.0-in. XtraFine LCD (921k-dot) with TruBlack technology tilts up or down for comfortable viewing in any shooting position.

The NEX system introduces a new E-mount (1.5x crop factor) and 3 new lenses are currently available:

• 16mm F2.8 wide angle prime lens
• 18mm-55mm F3.5-5.6 standard zoom lens (with SteadyShot® image stabilization)
• 18mm-200mm F3.5-6.3 high magnification zoom lens (with SteadyShot® image stabilization)

An optional LA-EA1 Mount Adaptor extends compatibility to a family of 30 lenses, plus a huge range of other legacy A-mount lenses (Manual Focus only).

A super-compact clip-on flash that attaches via the smart accessory terminal come standard with both cameras. Optional accessories include the FDA-SV1 Optical Viewfinder and a compact ECM-SST1 Stereo Microphone.

The new cameras accept both Memory Stick PRO Duo™ (including Memory Stick PRO-HG Duo™) and SD (including both SDHC and SDXC formats) media. The NEX-3 will be available in silver, black and red, and the NEX-5 will come in silver and black.

• The NEX-3 is priced at CAD$650 (US$550) with the 16mm pancake lens and CAD$700 (US$600) with the 18-55mm zoom lens.
• The NEX-5 is priced at CAD$750 (US$650) with the 16mm pancake lens and CAD$800 (US$700) with the 18-55mm zoom lens.
• Lenses can be purchased separately: 16mm for CAD$300 (US$250), 18-55mm for CAD$350 (US$300), and 18-200mm for CAD$950 (US$800).

PRESS RELEASE

May 11, 2010

SONY INTRODUCES WORLD’S SMALLEST AND LIGHTEST INTERCHANGEABLE LENS DIGITAL CAMERAS

Models Provide DSLR Performance, Full HD Video, Sweep Panorama, APS-C sensor and Low-Light Capability in an Unprecedented Compact Design

TORONTO, May 11, 2010 – Sony today introduced two innovative a (alpha) compact interchangeable lens digital cameras (models NEX-5 and NEX-3) that provide the quality of a digital SLR in a compact body that is easy to slip into a small purse or jacket pocket for ultimate portability.

“The NEX-5 and NEX-3 cameras truly embody Sony’s make.belive spirit. Consumers want better picture quality in a smaller form factor. Sony has made that a reality with these cameras,” said David Oyagi, Marketing Manager for the a (alpha) digital imaging business at Sony of Canada Ltd. “These new cameras are the game-changers everyone has been waiting for and will revolutionize the consumer experience by offering outstanding picture quality with a totally pocketable size.”

With breakthrough video performance, these models automatically adjust auto-focus and auto-exposure while recording video. The NEX-5 camera offers Full HD movie capture (1080i AVCHD and 720p MP4) with Full HD 60i recording.

These cameras are perfect for point-and-shoot users looking to advance from snapshots to creative photography as well as existing DSLR users searching for a no-compromise compact alternative.

Innovative Design
Unlike conventional DSLR models, the “mirrorless” construction of the new models reduces the thickness of both camera bodies to just about an inch at their slimmest point (excluding grip and mount portions). The NEX-5, constructed from magnesium alloy, and the NEX-3, with a polycarbonate casing, offer a newly developed 14.2 megapixel Exmor APS HD CMOS sensor. About 60 percent larger than sensors in micro four-thirds cameras, and up to 15 times larger than in many point and shoot cameras, the sensor is key to the exceptional image quality, extremely low image noise and creative defocus effects that are familiar to DSLR users.

HD Movie Recording and Fast, Silent Autofocus
The NEX-5 and NEX-3 are the first a cameras to offer the extra convenience of high definition video recording. In addition to 720p HD recording, the NEX-5 also captures Full HD (1920 x 1080i) video in high-quality AVCHD files that can be easily enjoyed on a connected HD television via the cameras built-in HDMI terminal (cable not included). The NEX-3 shoots 720p HD video as compact MP4 files. Both Sony cameras include built-in stereo microphones for high-quality audio recording.

Still and video image quality is further refined by the powerful BIONZ® processor that ensures quick DSLR-style shooting response with fast, precise autofocus and minimal shutter lag. Both cameras can also capture fast-moving action with a high-speed burst of full-resolution images at up to 7fps (AF/AE fixed from first frame).

Sweep Panorama
The NEX-5 and NEX-3 are the first a cameras featuring Sweep Panorama. Capturing large group shots is as easy as press-and-sweep. Sweep Panorama Mode lets consumers capture breathtaking shots up to 226-degree horizontal or 151-degree vertical shots.

With 3D Sweep Panorama mode, these are the world’s first cameras that can shoot 3D panoramic still images with a single lens. A high-speed burst of frames is stitched together using innovative processing techniques to automatically create detail-packed 3D panoramas with a 226 degree effective angle of view. These files can be enjoyed in stunning 3D on compatible 3D televisions.

Simple To Use
Overcoming the complexity and intimidation that often come along with DSLR use, the NEX-5 and NEX-3 cameras have a new easy-to-use interface. It makes their performance advantages and features—including the techniques of creative photography—simple to master for consumers stepping up from compact digital still cameras and simultaneously offers easy access to the important camera controls that DSLR users demand.

Images and camera settings are displayed on the 3-inch wide-type XtraFine LCD with TruBlack technology and 921k dot high resolution LCD that tilts up or down for comfortable viewing in any shooting position. The screen features an auto-brightness control function for excellent visibility, even outdoors. TruBlack screen technology enables an even more vivid, high-contrast view of images and camera settings.

Lenses and Accessories
Three new E-mount lenses are being introduced, including a 16mm F2.8 wide angle prime lens (model number SEL16F28), an 18mm-55mm F3.5-5.6 standard zoom lens (model number SEL1855) and an 18mm-200mm F3.5-6.3 (model number SEL18200) high magnification zoom lens.

The E-mount lenses, provide the cameras with unprecedented compactness as well as the performance required for quiet continuous auto focus and auto exposure during HD video capture. These all new lenses are of premium construction, with brushed aluminium barrels and steel mounts. An optional LA-EA1 Mount Adaptor extends compatibility to the a family of 30 lenses, plus a huge range of other legacy A-mount lenses (Manual Focus only).

Ideal for everyday shooting, the low-profile E 16mm F2.8 lens minimizes bulk, allowing the camera to easily be carried in a coat, pants pocket, or purse. This lenses creative possibilities can be expanded even further by the VCL-ECU1 Ultra Wide Converter which provides a 12mm view, and VCL-ECF1 Fisheye Converter that delivers impressive curvi-linear distortion.

Featuring in-lens SteadyShot® image stabilization for clearer handheld images, the E 18-55mm F3.5-5.6 OSS zoom is a perfect travel partner. The NEX-5 and NEX-3 are available in kit form with either the 16mm prime or the 18mm-55mm lens. The E 18-200 F3.5-6.3 OSS zoom lens offers a powerful 11x magnification range plus Optical SteadyShot image stabilization with Active mode that is used in the most advanced Handycam(TM) camcorders.

Both cameras come supplied with a super-compact clip-on flash that attaches via the smart accessory terminal when needed. Other optional accessories include the FDA-SV1 Optical Viewfinder plus stylish cases and shoulder straps.

As an option, the accessory shoe on both cameras accepts a compact ECM-SST1 Stereo Microphone that captures even more high-quality sound for HD video recordings than the cameras’ built-in stereo recording.

The new cameras accept both Memory Stick PRO Duo™ (including Memory Stick PRO-HG Duo™) and SD (including both SDHC and SDXC formats) media (all sold separately). Sony’s new Memory Stick PRO-HG Duo HX™ offers 30MB per second transfer rates that save you time when downloading images.

Pricing and Availability
The NEX-5 and NEX-3 cameras, which come with the camera body and SEL16F28 lens will cost about CAD$750 and CAD$650 respectively. With the camera body and 1855 lens, they will cost about CAD$800 and CAD$700 respectively. The NEX-3 will be available in silver, black and red, and the NEX-5 will come in silver and black.

The SEL16F28 and SEL1855 lenses will be available for about CAD$300 and CAD$350. (The SEL18200 zoom lens will be available this fall for about CAD$950.)

The cameras, lenses and a range of accessories will be available in July at Sony Style® retail stores (www.Sonystyle.ca/retail) and at authorized dealers nationwide.

The NEX-5 and NEX-3 cameras are the world’s smallest and lightest interchangeable lens digital cameras as of the announcement date and based on Sony’s research.

About Sony of Canada Ltd.
Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition. Sony provides end-to-end solutions through products that include the market-leading Blu-ray Disc™ players, BRAVIA® televisions, Cyber-shot® digital cameras, Handycam® Camcorders, VAIO® computers, broadcast cameras, IPELA security cameras and video conferencing and many more products that deliver the true entertainment experience.

Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses.

With headquarters in Toronto, and offices in Vancouver and Montreal, approximately 1,000 employees support a network of more than 500 authorized dealers and 62 Sony Style retail locations across Canada.

Sony Canada is devoted to the betterment of children, the environment and the community. Through the Sony Canada Charitable Foundation (SCCF), Sony Canada aims to maximize its support of charitable and philanthropic organizations, including Make-A-Wish® Canada, the United Way of Canada and Earth Day Canada.

• Sony NEX-5 Review @ Imaging Resource
• Sony NEX-3 Review @ Imaging Resource
• Sony NEX-5 Hands-on Preview @ DPReview
• Sony NEX-3 Hands-on Preview @ DPReview
• Sony NEX-5 Hands-on Preview @ LetsGoDigital
• Sony NEX-3 and NEX-5 Preview @ Luminous Landscape
• Sony NEX-5 First Look@ DigitalCameraReview
• Sony NEX-5 First Test @ BJP
• Sony NEX-3 and NEX-5 Prise en mains @ Focus Numérique