Canon Lenses Press Releases

Canon Announces the RF-S7.8MM F4 STM Dual Lens for VR and 3D Content Creation With the EOS R7

PRESS RELEASE

Canon Introduces the RF-S7.8MM F4 STM Dual Lens: Expanding Capabilities for VR and 3D Content Creators

Canon RF-S7.8MM F4 STM Dual Lens

Canon RF-S7.8MM F4 STM Dual Lens

MELVILLE, NY, October 30, 2024 – Canon U.S.A., Inc., a leader in digital imaging solutions, has announced the new RF-S7.8mm F4 STM DUAL lens, designed for social media content creators and enthusiast videographers. Compatible with the Canon EOS R7 and the latest addition to the growing EOS VR System lineup, this innovative lens offers a practical and affordable way to explore storytelling in the expanding world of VR and 3D content creation.
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Canon Lenses Press Releases

Canon Announces RF24mm F1.4 L VCM, RF50mm F1.4 L VCM and RF70-200 F2.8 L IS USM Z for Photo/Video Content Creators

PRESS RELEASE

Expanding the Range of Expression: Canon Announces Three New L Series Hybrid Lenses

MELVILLE, NY, October 30, 2024 – Canon U.S.A., Inc., a leader in digital imaging solutions, has announced the launch of three new RF L series hybrid lenses: RF24mm F1.4 L VCM, RF50mm F1.4 L VCM and RF70-200 F2.8 L IS USM Z. Designed for professional visual storytellers who need to switch between photography and video, these three lenses continue Canon’s steadfast commitment to meeting the demands of high-level photo and video content creators.
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Articles Fujifilm

FUJIFILM Teases Two New Undisclosed Cameras

At the end of the X Summit CLAY Studio 2024 held today in Tokyo, Yugi Igarashi pulled a Steve Jobs “But wait, there’s one more thing” announcement. He continued, “We’re currently developing new cameras” and then proceeded to peek under two cloth sheets: a small black sheet (“Wow“) and a much larger white sheet (“Oh!“).

Was he just talking in general terms or is Fujifilm really planning to introduce two “new” models? “We hope to bring you exciting news next year” — unless, of course, news are leaked way before that time.


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Cameras Fujifilm

Fujifilm X-M5

  • 26.1MP APS-C X-Trans BSI CMOS 4 Sensor
  • 3.0″ 1.04M dots Vari-angle Touch LCD
  • 6.2K Open Gate, 4K/60P, FHD/240P Video
  • Built-in Wi-Fi, Bluetooth
  • Film Simulation Dial
  • 3 Microphones
  • Frame.io Camera to Cloud

QUICKFACT SHEET

The Fujifilm X-M5 is an all-around entry-level APS-C mirrorless camera targeted to vloggers / content creators and first-time mirrorless camera users. It accepts interchangeable lenses using the X mount. It goes head-to-head against the Sony ZV-E10 II.

The X-M5 is compact (111.9 x 66.6 x 38mm) and light (355g with battery and SD card). Though the construction is mostly plastic, the build seems really solid and good. A small grip works very well, though most vloggers would want to add the optional Tripod Grip “TG-BT1” (US $199.99 / CAD $270.00) that does double duty as a mini tripod as well as a convenient handgrip.
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Cameras Fujifilm Press Releases

Fujifilm X-M5: Color Your Moment

Reborn. We asked for smaller and lighter APS-C mirrorless cameras, and Fujifilm responded. In fact, Fujifilm has brought back the X-M series with the Fujifilm X-M5, a compact — and the lightest of the — X Series. The X-M5 is slightly smaller than the original X-M1 at 111.9 x 66.6 x 38 mm; it is even smaller than everybody’s favorite, the fixed-lens X100VI.

Fujifilm X-M5 (Black)

Fujifilm X-M5 (Black)

The X-M5 features 26.1 MP on a back-illuminated X-Trans CMOS 4 sensor; 6.2K/30P 4:2:2 10-bit Open Gate, 4K/60P (1.18x crop) and 1080/240P video; a convenient 9:16 Short Movie mode (clips of uo to 15, 30 or 60 seconds) for social media posting that allows vertical video shooting while still holding the camera horizontally; a Vlog mode with intuitive UI screen settings; a 3.0-in. 1.04M Vari-Angle Touch LCD; a 3.5mm mini jack for connecting an external microphone and another one for connecting a headphone.

As first seen on the X-T50, the X-M5 also has a dedicated Film Simulation top mode dial. This makes it easy to choose one of the 20 film simulations available to “color your moment” and give your picture a unique film quality and look.

The X-M5 also features the same AI-driven subject detection autofocus as the X100VI and X-T50, with people Face/Eye detection, and the ability to recognize and track Animals, Birds (including Insects), and Vehicles (Cars, Motorcycles, Bicycles, Airplanes (including Drones), Trains).

The X-M5 unfortunately does not have IBIS (In-Body Image Stabilization) but has digital image stabilization for Movie mode only (1.32x crop). It also does not have a viewfinder.

New for Fujifilm are three built-in microphones with built-in steady-state noise reduction and wind filter, providing four directional options: surround, front, rear, or front and rear.

Two accessories complement this user-friendly compact mirrorless camera: you can attach the Cooling Fan “FAN-001” to permit longer duration videos without overheating issues and the Tripod Grip “TG-BT1” is perfect for those who do Vlogging.

The Fujifilm X-M5 is available mid-November for US $799.95 / CAD $1,079.99 / £799 / €899 body only or US $899.95 / CAD $1,199.99 / £899 / €999 with the FUJINON XC15-45mmF3.5-5.6 OIS PZ kit lens.

The Cooling Fan “FAN-001” is already on sale for US $199.99 / CAD $260.00.

The Tripod Grip “TG-BT1” is already on sale for US $199.99 / CAD $270.00.

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