Good news for Sony E mount camera owners looking for a low-cost telephoto lens. Sony has announced the FE 100-400mm F5.6-8 OSS, a super-telephoto 4x zoom lens for its full-frame and APS-C Alpha cameras. Besides the...
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TAMRON Announces the 35-100mm F/2.8 Di III VXD for Sony E and Nikon Z Mount
PRESS RELEASE The Beauty of F2.8, in the Palm of Your Hand 35-100mm F/2.8 Di III VXD (Model A078) For Sony E-mount and Nikon Z mount Full-Frame Mirrorless February 19, 2026, Commack, NY – TAMRON announces the launch of...
Sigma Announces Full-Frame 35mm F1.4 DG II | Art for L-Mount, Sony E-mount
PRESS RELEASE Sigma Launches 35mm F1.4 DG II | Art, a Revision of Sigma’s Original Flagship Lens Ronkonkoma, New York–(Newsfile Corp. – February 24, 2026) – Sigma Corporation of America, the US...
Fujifilm X-T30 III Features 26.1-MP, Film Simulation Dial, AI Subject Recognition Tracking AF, 6.2K/30P Video
Fujifilm has updated its compact and lightweight entry-level APS-C mirrorless camera, the X-T30 III, featuring a 26.1-MP X-Trans CMOS 4 sensor, a Film Simulation Dial on the top plate, the latest AI Subject Recognition...
ZEISS Announces Manual-Focus Full-Frame Otus ML 1.4/35 for Sony E, Canon RF and Nikon Z Mounts
PRESS RELEASE ZEISS Expands Otus ML Lineup with the New 1.4/35 A new storytelling lens for mirrorless cameras, bringing the distinctive ZEISS look to Sony1 E, Canon2 RF and Nikon3 Z Mount. Oberkochen, Germany | 24...
Happy New Year 2026!
In 2025, manufacturers quietly doubled down on what made their cameras attractive to their targeted market segments. Instead of chasing extreme specifications, they focused on refinement, reliability, and clearer...