Good news for Sony E mount camera owners looking for a low-cost telephoto lens. Sony has announced the FE 100-400mm F5.6-8 OSS, a super-telephoto 4x zoom lens for its full-frame and APS-C Alpha cameras. Besides the...
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Canon Announces EOS R6 III and RF45mm F1.2 STM
PRESS RELEASE Canon Unveils New EOS R6 Mark III Hybrid Powerhouse Camera and Compact RF45mm F1.2 STM Lensanon MELVILLE, N.Y., November 6, 2025 — Canon U.S.A., Inc., a leader in digital imaging solutions, today announced...
Fujifilm X-T30 III Features 26.1-MP, Film Simulation Dial, AI Subject Recognition Tracking AF, 6.2K/30P Video
Fujifilm has updated its compact and lightweight entry-level APS-C mirrorless camera, the X-T30 III, featuring a 26.1-MP X-Trans CMOS 4 sensor, a Film Simulation Dial on the top plate, the latest AI Subject Recognition...
Nikon Announces Two APS-C Lenses: NIKKOR Z DX 16-50mm F/2.8 VR and NIKKOR Z DX MC 35mm F/1.7
Today Nikon Canada announced the launch of two new APS-C/DX-format NIKKOR Z lenses, the NIKKOR Z DX 16-50mm f/2.8 VR and the NIKKOR Z DX MC 35mm f/1.7. The NIKKOR Z DX 16-50mm (24-75mm equiv.) f/2.8 VR is a medium...
Panasonic Announces Full Frame LUMIX S 40mm F2
PRESS RELEASE Panasonic Introduces New Compact Standard Prime Lens to its Full Frame LUMIX S Series: LUMIX S 40mm F2 (S-S40) Newark, N.J. (April. 21, 2026) – Panasonic is pleased to introduce the new LUMIX S 40mm F2 (S...
ZEISS Announces Manual-Focus Full-Frame Otus ML 1.4/35 for Sony E, Canon RF and Nikon Z Mounts
PRESS RELEASE ZEISS Expands Otus ML Lineup with the New 1.4/35 A new storytelling lens for mirrorless cameras, bringing the distinctive ZEISS look to Sony1 E, Canon2 RF and Nikon3 Z Mount. Oberkochen, Germany | 24...