Sony has announced the A7R VI, featuring a 66.8MP back-illuminated fully-stacked Exmor RS CMOS sensor with up to 16 stops of dynamic range and reduced noise in the mid-sensitivity range; 5-axis image stabilization...
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Panasonic Announces Full-Frame L-Mount LUMIX S 100-500mm F5-7.1 O.I.S.
LUMIX S 100-500mm F5-7.1 O.I.S. is the first S Series L-mount ultra-telephoto zoom lens with up to 7 stops image stabilization when combined with an S Series full-frame mirrorless camera with Dual I.S. 2. Features...
TAMRON Announces the 35-100mm F/2.8 Di III VXD for Sony E and Nikon Z Mount
PRESS RELEASE The Beauty of F2.8, in the Palm of Your Hand 35-100mm F/2.8 Di III VXD (Model A078) For Sony E-mount and Nikon Z mount Full-Frame Mirrorless February 19, 2026, Commack, NY – TAMRON announces the launch of...
Hasselblad Announces X2D II 100C Medium-Format Mirrorless and XCD 2.8–4/35–100E Standard Zoom Lens
Hasselblad’s latest medium-format mirrorless promises “true end-to-end high dynamic range”, AF-C continuous autofocus (425 zones PDAF + LIDAR), 5-axis 10-stop in-body image stabilisation, a Tilt Touch...
Nikon ZR Cinema Camera Combines Z System + RED Color Science
Ever since Nikon acquired legendary cinema camera manufacturer RED back in 2024, we have been eagerly awaiting a RED-branded Nikon Cinema Camera. Well, the wait is over and the new full-frame Nikon ZR is Nikon’s...
Fujifilm Announces “Focus on Glass – Untold Stories” on March 5
Focusing on attractive retro designs, practical features, dedicated analog-style dials, and its unique Film Simulation, Fujifilm has successfully raised the attractiveness and desirability of its APS-C mirrorless...













