PRESS RELEASE Panasonic Introduces New Compact Standard Prime Lens to its Full Frame LUMIX S Series: LUMIX S 40mm F2 (S-S40) Newark, N.J. (April. 21, 2026) – Panasonic is pleased to introduce the new LUMIX S 40mm F2 (S...
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FUJINON XF23mmF2.8 R WR
Fujifilm has release the FUJINON XF23mmF2.8 R WR, a pancake premium lens with a 35mm equiv. focal length. It has both an aperture ring and a manual focus ring; has smooth high-speed autofocus; is weather resistant to...
Hasselblad Announces X2D II 100C Medium-Format Mirrorless and XCD 2.8–4/35–100E Standard Zoom Lens
Hasselblad’s latest medium-format mirrorless promises “true end-to-end high dynamic range”, AF-C continuous autofocus (425 zones PDAF + LIDAR), 5-axis 10-stop in-body image stabilisation, a Tilt Touch...
Happy New Year 2026!
In 2025, manufacturers quietly doubled down on what made their cameras attractive to their targeted market segments. Instead of chasing extreme specifications, they focused on refinement, reliability, and clearer...
TAMRON Announces the 35-100mm F/2.8 Di III VXD for Sony E and Nikon Z Mount
PRESS RELEASE The Beauty of F2.8, in the Palm of Your Hand 35-100mm F/2.8 Di III VXD (Model A078) For Sony E-mount and Nikon Z mount Full-Frame Mirrorless February 19, 2026, Commack, NY – TAMRON announces the launch of...
Sony FE 100mm F2.8 Macro GM OSS Features 1.4x Magnification, Optical Image Stabilization, AF and MF, and Aperture Ring
PRESS RELEASE Sony Electronics Expands the G Master Series with the Versatile FE 100mm F2.8 Macro GM OSS Delivers Stunning Detail with up to 1.4x Magnification, Advanced Stabilization, and Optimized Macro Controls SAN...