Good news for Sony E mount camera owners looking for a low-cost telephoto lens. Sony has announced the FE 100-400mm F5.6-8 OSS, a super-telephoto 4x zoom lens for its full-frame and APS-C Alpha cameras. Besides the...
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Nikon Adds 10×50 and 12×50 models to MONARCH M5 and PROSTAFF P7 Binocular Lines
Today, Nikon has announced the addition of 10×50 and 12×50 models to the popular MONARCH M5 and PROSTAFF P7 binocular lines with increased objective lens diameters. These new models feature higher light...
Nikon ZR Cinema Camera Combines Z System + RED Color Science
Ever since Nikon acquired legendary cinema camera manufacturer RED back in 2024, we have been eagerly awaiting a RED-branded Nikon Cinema Camera. Well, the wait is over and the new full-frame Nikon ZR is Nikon’s...
Hasselblad Announces X2D II 100C Medium-Format Mirrorless and XCD 2.8–4/35–100E Standard Zoom Lens
Hasselblad’s latest medium-format mirrorless promises “true end-to-end high dynamic range”, AF-C continuous autofocus (425 zones PDAF + LIDAR), 5-axis 10-stop in-body image stabilisation, a Tilt Touch...
Nikon Redesigns NIKKOR Z 24-70mm f/2.8 S II Full-Frame Mirrorless Lens
Nikon has redesigned — and improved — its popular standard zoom lens and announced the NIKKOR Z 24-70mm f/2.8 S II for its full-frame mirrorless cameras. Major features: Silky Swift VCM (SSVCM) technology...
Panasonic Announces Full-Frame L-Mount LUMIX S 100-500mm F5-7.1 O.I.S.
LUMIX S 100-500mm F5-7.1 O.I.S. is the first S Series L-mount ultra-telephoto zoom lens with up to 7 stops image stabilization when combined with an S Series full-frame mirrorless camera with Dual I.S. 2. Features...













