Good news for Sony E mount camera owners looking for a low-cost telephoto lens. Sony has announced the FE 100-400mm F5.6-8 OSS, a super-telephoto 4x zoom lens for its full-frame and APS-C Alpha cameras. Besides the...
Latest News
Quickfact Sheets
Look Inside
OM SYSTEM M.ZUIKO DIGITAL ED 50-200mm (100-400mm EQUIV.) F2.8 IS PRO Super Telephoto
From macro to supertele, a versatile new super telephoto zoom lens, now with IS.
Nikon ZR Cinema Camera Combines Z System + RED Color Science
Ever since Nikon acquired legendary cinema camera manufacturer RED back in 2024, we have been eagerly awaiting a RED-branded Nikon Cinema Camera. Well, the wait is over and the new full-frame Nikon ZR is Nikon’s...
Nikon Z f Silver Edition Announced, Plus 3 New Colours
Nikon Canada today announced the release of a new silver edition of the full-frame/FX-format Nikon Z f mirrorless camera, as well as three new Premium Exterior colour options: Cognac Brown, Teal Blue, and Mauve Pink...
Fujifilm Announces Its Smallest and Lightest Zoom Lens: the FUJINON XC13-33mmF3.5-6.3 OIS
PRESS RELEASE Small Wonder: Fujifilm Introduces FUJINON XC13-33mmF3.5-6.3 OIS FUJIFILM X Series’ smallest compact zoom lens, with impressive close focusing capabilities, covering wide-angle to standard focal lengths...
SIGMA Announces APS-C 15mm F1.4 DC | Contemporary for Sony E-mount, FUJIFILM X Mount and Canon RF Mount
PRESS RELEASE Sigma Launches New Large-Aperture, Wide-Angle APS-C Lens: 15mm F1.4 DC Contemporary Ronkonkoma, NY, February 24, 2026 – Sigma Corporation of America, the US subsidiary of Sigma Corporation (CEO: Kazuto...