This video montage from Hank Green is a must-watch. He recounts the story behind the first Earthrise photo by astronaut Bill Anders frantically looking for a roll of color film to capture the iconic scene. We also get...
Latest News
Quickfact Sheets
Look Inside
Fujifilm Teases the X-Half Diptych Camera
When photographers shot with 35mm film, they would get 24 frames or 36 frames, depending on the number of frames you purchased in a film canister. Someone (Olympus) popularized the half-frame concept in their film PEN...
Fujifilm X-E5 Features 40.2MB APS-C Sensor, 2.36M-dots EVF, 1.04M-dots LCD, Film Simulation Dial, 7EV IBIS
Unlike some camera companies that resists the retro design, Fujifilm isn’t afraid to go all in. Its latest camera is a mirrorless that oozes retro vibes. The new Fujifilm X-E5 looks like the X100VI premium compact...
The Story Behind The First Digital Camera
“I’ll just make one [a camera] with no moving parts, and that’ll annoy the hell out of them [mechanical engineers].” The story of how the first digital camera was conceived at Eastman Kodak by a...
Sony FE 100mm F2.8 Macro GM OSS Features 1.4x Magnification, Optical Image Stabilization, AF and MF, and Aperture Ring
PRESS RELEASE Sony Electronics Expands the G Master Series with the Versatile FE 100mm F2.8 Macro GM OSS Delivers Stunning Detail with up to 1.4x Magnification, Advanced Stabilization, and Optimized Macro Controls SAN...
OM SYSTEM OM-3 Video
Thinking hard about getting the OM-3 but still need real-life convincing? Depending on what your expectations are, here’s a video that I found that might help convince you and put aside all doubts. We’ve not...













