Panasonic adds to its full-frame S Series mirrorless camera system with a new 70-300mm telephoto zoom lens. The new LUMIX S 70-300mm lens can focus as close as 0.54m at 70mm and achieves maximum magnification of 0.5x at 300mm. A circular aperture with an 11-bladed iris diaphragm provides rounded bokeh. As is becoming more and more common, it can pair its Optical Image Stabilizer (OIS) with the IBIS (In-Body IS) in a LUMIX S Series mirrorless camera to provide up to 5.5-stop shake compensation. The body is rugged, dust/splash-resistant and can still ooperate at -10°C / 14°F. A fluorine coating on the front element also repels water and oil. For the videographer, the lens features a mechanism that minimizes focus breathing, and focus shift is suppressed during zooming.
PRESS RELEASE
Panasonic Introduces New Telephoto Zoom Lens for the LUMIX S Series with Macro Capability LUMIX S 70-300mm F4.5-5.6 MACRO O.I.S. (S-R70300)
February 17, 2021
Newark, NJ – Panasonic is proud to introduce a new interchangeable telephoto zoom lens, the LUMIX S 70-300mm F4.5-5.6 MACRO O.I.S. (S-R70300), based on the L-Mount system, for the LUMIX S Series Full-frame Digital Single Lens Mirrorless Camera. Built with professional photographers in mind, the LUMIX S Series pursues uncompromising photographic expression with its high-quality cameras and lenses.
The new LUMIX S 70-300mm boasts high descriptive performance and beautiful bokeh throughout the entire zoom range, which create exceptionally impressive photo and video. It also provides high-speed, high-precision AF and Dual Image Stabilizer (IS) for use in a wide-range of situations including sports, animals, portraits and vehicles.
Adopting the state-of-the-art optical technology, the optimum alignment of the 17 lens elements in 11 groups, including one ultra extra-low dispersion (UED) lens, two extra-low dispersion (ED) lenses and one ultra-high refractive index (UHR) lens, effectively suppresses axial chromatic aberration at tele-end, and chromatic aberration of magnification at wide-end. Specifically, the UHR lens achieves uniform image quality from the center to the edges of the image, while contributing to an overall smaller configuration of the lens unit.
With an outstanding minimum focusing distance of 0.54m*1, the LUMIX S 70-300mm achieves maximum magnification of 0.5x (at 300mm) realizing half life-size macro photography and videography. Circular aperture with an 11-bladed iris diaphragm provides beautifully rounded bokeh for unfocused lights.
Combining the Optical Image Stabilizer (OIS) in the lens and the Body IS in the LUMIX S Series camera, the Dual IS system powerfully compensates for the handshake in telephoto shooting, making it possible to use a 5.5-stop slower shutter speed*2. The focus control with a maximum 480 fps high-speed sensor drive realizes fast, high-precision AF.
Despite being a telephoto zoom lens with macro capability, the LUMIX S 70-300mm F4.5-5.6 MACRO O.I.S. is compact and light weight for stunning mobility. The rugged, dust/splash-resistant*3 design withstands use under harsh conditions even at 14°F / -10°C.
In addition, the fluorine coating on the front element repels water and oil. The filter diameter is 77mm.
The LUMIX S 70-300mm, like all LUMIX S Series lenses, excels in video recording performance with a mechanism that minimizes focus breathing, a fatal problem in all interchangeable lenses designed for still image photography. Furthermore, focus shift is suppressed during zooming with an exceptional zoom tracking performance, with the subject always in sharp focus. As a result, the new lens meets the exceptionally high standards required to achieve professional-grade video footage.
Newer L-Mount lenses including three more F1.8 large-aperture lenses are under development to further enhance the LUMIX S Series lens lineup and fulfill the needs of our customers.
The LUMIX S 70-300mm F4.5-5.6 MACRO O.I.S. (S-R70300) will be available at valued channel partners in April for US $1249.99 MSRP.
*1 At wide-end.
*2 Based on the CIPA standard [Yaw/Pitch direction: focusing distance f=300mm, when LUMIX S5 is used.]
*3 Dust and Splash Resistant does not guarantee that damage will not occur if this lens is subjected to direct contact with dust and water.
• Design and specifications are subject to change without notice.
About Panasonic Consumer Electronics Company
Newark, NJ-based Panasonic Corporation of North America is committed to creating a better life and a better world serving consumers and also by enabling its business-to-business customers through innovations in Sustainable Energy, Immersive Entertainment, Integrated Supply Chain and Smart Mobility Solutions. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation. One of Interbrand’s Top 100 Best Global Brands of 2020, Panasonic is a leading technology partner and integrator to businesses, government agencies and consumers across the region. Learn more about Panasonic’s ideas and innovations at www.na.panasonic.com.
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