Fujifilm instax WIDE 400 & mini LiPlay 2-in-1 Hybrid Instant Cameras

Fujifilm’s INSTAX WIDE Series of instant cameras are the only wide-format instant cameras on the market, and the FUJIFILM INSTAX WIDE 400 Instant Camera (WIDE 400) is the latest model that uses the INSTAX WIDE instant film for large, wide prints. An updated design includes a self-timer, two-range focus modes, automatic exposure, and flash control.

FUJIFILM is also announcing several new stylish colour options for its INSTAX MINI LIPLAY Hybrid Instant Camera product line (MINI LiPlay), which provides 2-in-1 functionality as both a hybrid instant camera (with both digital and instant camera technologies) and a Smartphone printer. Initially introduced in 2019, the MINI LIPLAY now comes in three new colour varieties: Matcha Green, Misty White, and Deep Bronze. MINI LIPLAY features a variety of photo frames and filters available both in-App (using the free, downloadable INSTAX MINI LIPLAY Smartphone App) and in-camera to personalize images.

MSRP:

$199.99 CAD ($149.95 USD) for the WIDE 400 Instant Camera
$229.99 CAD ($169.95 USD) for the MINI LIPLAY Hybrid Instant Camera

Availability: Late June for WIDE 400 and mid-July for MINI LIPLAY at most major retailers in Canada

PRESS RELEASE

Living Large: FUJIFILM INSTAX WIDE 400 Instant Camera Celebrates the Specialty Niche of Wide Format Instant Photography

New Stylish Colors Also Announced for INSTAX MINI LIPLAY 2-in-1 Hybrid Instant Camera and Smartphone Printer

MISSISSAUGA, ON., June 17, 2024 – FUJIFILM North America Corporation, Imaging Division, today announced the newest introduction to the market-leading FUJIFILM INSTAX family of instant cameras with the debut of its highly anticipated FUJIFILM INSTAX WIDE 400 Instant Camera (WIDE 400). Fujifilm’s INSTAX WIDE Series of instant cameras are the only wide-format instant cameras on the market. WIDE 400 utilizes INSTAX WIDE instant film for large, wide prints (3.4 x 4.25 inches/86 x 108 cm) and features an updated design including a self-timer, two-range focus modes, automatic exposure, and flash control. Separately, the company also announced several new stylish color options for its INSTAX MINI LIPLAY Hybrid Instant Camera product line (MINI LiPlay), which provides 2-in-1 functionality as both a hybrid instant camera (with both digital and instant camera technologies) and a Smartphone printer.

“When it comes to instant photography, there is a niche segment of our user base dedicated to our wide print options,” said Bing Liem, division president, Imaging Division, FUJIFILM North America Corporation. “They have been very enthusiastic, especially through social media, about the next INSTAX WIDE product introduction. These people like to live large in all they do, so WIDE 400 allows them to take photos that include more background and more room to display their creativity. With the introduction of WIDE 400, we’re excited to offer an instant camera that can capture the user’s larger than life moments.”

WIDE 400 Product Features Include:

Self-Timer Function
WIDE 400 features an easy-to-use self-timer dial that gives the user options for timing photos in two second increments up to 10 seconds.

Automatic Exposure and Flash Control Functions
The Automatic Exposure function, which enables improved print clarity (when compared to the camera’s predecessor, WIDE 300), automatically senses the level of ambient light when the shutter button is pressed and optimizes the shutter speed and flash output accordingly, for photos that are properly exposed regardless of interior or exterior conditions. WIDE 400 also features automatic flash control, which is designed to optimize image quality in bright or low light situations.

Focus Modes and Framing Guides
WIDE 400 features two focus modes accessible by adjusting the lens dial (which also powers the camera on and off), with framing guides for both portrait and landscape shots. Normal Mode is designed for everyday photography in a variety of settings (typically 3-10 feet/0.9 – 3 meters), while Landscape Mode is designed for distances of 3 meters (10 feet) and beyond. For macro photography, WIDE 400 offers an included close-up lens that, when used in WIDE 400’s Standard Mode, is ideal for subjects at a distance of 15-19 inches/40-50 centimeters. The close-up lens also features an integrated selfie mirror.

Camera Angle Adjustment Accessory
WIDE 400 is easy to position on a fixed surface with its included Camera Angle Adjustment accessory. By attaching the accessory to the bottom of the camera, the photographer can choose between two height options to perfectly frame their images.

New FUJIFILM INSTAX MINI LIPLAY Hybrid Instant Camera Colors Introduced

Fujifilm’s FUJIFILM INSTAX MINI LIPLAY 2-in-1 Hybrid Instant Camera and Smartphone Printer (MINI LIPLAY) now comes in three new color varieties: Matcha Green, Misty White, and Deep Bronze, that bring a modern, stylish update to this unique hybrid instant camera offering. MINI LIPLAY features a variety of photo frames and filters available both in-App (using the free, downloadable INSTAX MINI LIPLAY Smartphone App) and in-camera to personalize images.

In addition to its hybrid (digital and instant print technology) photography capabilities, MINI LIPLAY can also function as a Smartphone printer, via Bluetooth, using the MINI LIPLAY App.

Pricing and Availability for WIDE 400 and MINI LIPLAY:
The FUJIFILM INSTAX WIDE 400 instant camera is currently expected to be available in a fashionable green color in late June 2024 at a Manufacturer’s Suggested Retail Price of $199.99 CAD. For more information about WIDE 400 features and capabilities, please visit
https://www.instaxcanada.ca/cameras/instax-wide-400-instant-camera/.

The FUJIFILM INSTAX MINI LIPLAY hybrid instant camera’s three new color varieties, Matcha Green,
Misty White, and Deep Bronze, are currently expected to be available mid-July 2024 at a
Manufacturer’s Suggested Retail Price of $229.99 CAD. For more information about MINI LIPLAY
features and capabilities, as well as the full range of available colors, visit
https://www.instaxcanada.ca/cameras/instax-mini-liplay-2-in-1-hybrid-instant-camera/.

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