From the same people who brought you the Cranial Billboards comes the Bare Leg Ad. As the name implies, the ad is imprinted onto a person’s bare legs. Of course, you must be wearing shorts or a short dress for this to work. The ad is printed onto indented plates that are then affixed to benches in bus stops, malls and parks and when unsuspecting victim sits on the bench, the ad gets imprinted onto the bare leg skin. The imprint is supposed to last for up to an hour. Cute, but if you can read it, you’re way too close.
source gizmodo