IV. PRO
INTRODUCTION
I. ENTRY-LEVEL
II. SERIOUS (ADVANCED)
III. ENTHUSIAST (EXPERT)
IV. PRO
You are the photographers that camera manufacturers want to appeal to more than any other market segment. To get professional photographers (who depend on their cameras and equipment for their livelihood and have very specific photographic needs) to switch from their trusted camera to a different brand, the new camera system has to offer definite improvements and advantages to make it worthwhile for pro photographers to switch.
Advantages like size and weight have driven some pros (who pack several heavy camera bodies, lenses and tripods) to switch to compact and lighter Panasonic and Olympus Micro Four-Thirds (MFT) cameras. Others have found that the retro design and analogue-style controls of the Fujifilm X Series cameras have simplified their shooting, allowing them to concentrate more on the picture — and reintroduce the fun factor into their shooting.
Sony has already convinced many pro photographers to standardize on their full-frame system due to their compact size, impressive tracking AF, and qualiy lens availability. And now that both Nikon and Canon have definitely thrown their hats into the full-frame mirrorless arena, healthy competition is once again heating up.
Hasselblad and Fujifilm are presenting their medium format models as being better than full-frame, but are so far attracting only a very narrow vertical market.
The truth is that pro photographers will use whatever camera and tools suit their needs. It’s not just about features, but how practical and usable the features really are, how robust the cameras are (how much can they take in the field without failing), how intuitive the cameras are in actual use, whether there are supporting quality lenses and accessories, and does the “tool” fit the use or does the photographer have to go through contortions to use a particular feature? Cameras targeted specifically to pro photographers need to address issues of availability of quality lenses in the focal length and aperture pros need, availability of flash accessories, dependable weather resistance, simplified workflow, and special level of dedicated field support (professional services).
Lastly, many consumers also look at what camera brand pro photographers are using and are more influenced by that than they might readily admit. If most of the cameras they see reporters, journalists and event photographers in the field, at sports events, on safaris, used by TikTok influencers, etc. are mainly from one camera brand, can we fault them if they think that brand must be the best? So, there is a PR and marketing incentive for camera manufacturers in getting their cameras (especially their flagship cameras) into the hands of the pro photographers and social media influencers.
Canon EOS R1
Full specifications: Manufacturer’s site
Buy from B&H (Thank you for your support!):
– Canon EOS R1 Mirrorless Digital Camera (all prices in US $)
Canon EOS R3
Full specifications: Manufacturer’s site
Buy from B&H (Thank you for your support!):
– Canon EOS R3 Digital Camera (Body Only) (all prices in US $)
FUJIFILM GFX100 II (Sep 12, 2023)
Fujifilm GFX100 II
Fujifilm GFX100 II Press Release
Full specifications: Manufacturer’s site
Buy from B&H (Thank you for your support!):
– Fujifilm GFX100 II (various kit lens options are offered, all prices in US $)
FUJIFILM GFX100 (May 23, 2019)
Fujifilm GFX100
Fujifilm GFX100 QuickFact Sheet
Full specifications: Manufacturer’s site
Buy from B&H (Thank you for your support!):
– Fujifilm GFX100 (various kit lens options are offered, all prices in US $)
FUJIFILM GFX 100SII (May 16, 2024)
Fujifilm GFX 100SII
Fujifilm GFX 100SII Press Release
Full specifications: Manufacturer’s site
Buy from B&H (Thank you for your support!):
– Fujifilm GFX 100SII (various kit lens options are offered, all prices in US $)
FUJIFILM GFX100S (Jan 27, 2021)
Fujifilm GFX100S
Fujifilm GFX100S Press Release
Full specifications: Manufacturer’s site
Buy from B&H (Thank you for your support!):
– Fujifilm GFX100S (various kit lens options are offered, all prices in US $)
FUJIFILM GFX 50S II (Sep 2, 2021)
FUJIFILM GFX 50S II
Fujifilm GFX 50S II Press Release
Full specifications: Manufacturer’s site
Buy from B&H (Thank you for your support!):
– Fujifilm GFX 50S II (various kit lens options are offered, all prices in US $)
FUJIFILM GFX 50R (Sep 25, 2018)
Fujifilm GFX 50R
Fujifilm GFX 50R Press Release
Full specifications: Manufacturer’s site
Buy from B&H (Thank you for your support!):
– Fujifilm GFX 50R (various kit lens options are offered, all prices in US $)
Fujifilm X-H2S
The Fujifilm X-H2S is one of the best hybrid still/video APS-C camera — if not the best. It has the same excellent image quality as the X-T4, but with much improved Subject/Eye AF, improved image stabilization, improved video modes and dynamic range, and a 40 fps burst rate. It does not have the dedicated controls (separate shutter speed, ISO, exposure compensation dials, and aperture ring) of the X-T4, but has a PASM Mode Dial and a Top Panel.
The Fujifilm X-H2S is geared for high speed shooting with a 26.1-megapixel X-Trans 5 stacked back-illuminated sensor, 6.2K/30P video shooting, Continuous Shooting at 15fps (mechanical) and 40fps (electronic).
If APS-C is sufficient for your needs, the Fujifilm X-H2S is right there at the very top at a fraction of the cost of similarly-speced full-frame cameras.
Fujifilm X-H2S QuickFact Sheet
Full specifications: Manufacturer’s site
Buy from B&H (Thank you for your support!):
– Fujifilm X-H2S (various kit lens options are offered, all prices in US $)
Fujifilm X-H2
The Fujifilm X-H2 is geared for high-resolution shooting with a 40.2MP sensor, 160MP Pixel Shift Multi Shot, 8K/30P video shooting, Continuous Shooting at 15fps (mechanical) and 13fps (electronic).
Full specifications: Manufacturer’s site
Buy from B&H (Thank you for your support!):
– Fujifilm X-H2 (various kit lens options are offered, all prices in US $)
Fujifilm X-H1
Full specifications: Manufacturer’s site
Buy from B&H (Thank you for your support!):
– Fujifilm X-H1 (various kit lens options are offered, all prices in US $)
HASSELBLAD X2D 100C (Sep 7, 2022)
Hasselblad X2D 100C
Hasselblad X2D 100C Press Release
Full specifications: Manufacturer’s site
Buy from B&H (Thank you for your support!):
– Hasselblad X2D 100C (various kit lens options are offered, all prices in US $)
HASSELBLAD X1D II 50C (Jun 19, 2019) 
Hasselblad X1D II 50C Press Release
Full specifications: Manufacturer’s site
Buy from B&H (Thank you for your support!):
– Hasselblad X1D II 50C (various kit lens options are offered, all prices in US $)
Leica S3 with SUMMARIT-S f/2.5 70mm lens
Full specifications: Manufacturer’s site
Buy from B&H (Thank you for your support!):
– Leica S3 (various kit lens options are offered, all prices in US $)
Leica SL3
Full specifications: Manufacturer’s site
Buy from B&H (Thank you for your support!):
– Leica SL3 (various kit lens options are offered, all prices in US $)
Leica SL2-S with APO-SUMMICRON-SL 1:2/90 ASPH.
Full specifications: Manufacturer’s site
Buy from B&H (Thank you for your support!):
– Leica SL2-S (various kit lens options are offered, all prices in US $)
Leica SL2
Full specifications: Manufacturer’s site
Buy from B&H (Thank you for your support!):
– Leica SL2 (various kit lens options are offered, all prices in US $)
Nikon Z9
Full specifications: Manufacturer’s site
Buy from B&H (Thank you for your support!):
– Nikon Z9 (various kit lens options are offered, all prices in US $)
Nikon Z8
Full specifications: Manufacturer’s site
Buy from B&H (Thank you for your support!):
– Nikon Z8 (various kit lens options are offered, all prices in US $)
OLYMPUS OM-D E-M1X (Jan 24, 2019) 
Full specifications: Manufacturer’s site
Buy from B&H (Thank you for your support!):
– Olympus OM-D E-M1X (various kit lens options are offered, all prices in US $)
PANASONIC LUMIX S1H (May 31, 2019) 
Full specifications: Manufacturer’s site
Buy from B&H (Thank you for your support!):
– Panasonic Lumix S1H (various kit lens options are offered, all prices in US $)
PANASONIC LUMIX S1R (Feb 1, 2019)
Panasonic Lumix S1R
Full specifications: Manufacturer’s site
Buy from B&H (Thank you for your support!):
– Panasonic Lumix S1R (various kit lens options are offered, all prices in US $)
PANASONIC LUMIX S1 (Feb 1, 2019)
Panasonic Lumix S1
Full specifications: Manufacturer’s site
Buy from B&H (Thank you for your support!):
– Panasonic Lumix S1 (various kit lens options are offered, all prices in US $)
Sony Alpha 1
Full specifications: Manufacturer’s site
Buy from B&H (Thank you for your support!):
– Sony Alpha 1 (various kit lens options are offered, all prices in US $)
Sony A9 III
Full specifications: Manufacturer’s site
Buy from B&H (Thank you for your support!):
– Sony A9 III (various kit lens options are offered, all prices in US $)
Sony Alpha 9 II
The Sony A9 II is Sony’s flagship full-frame camera. It is targeted more to professional photographers and improves on the A9 with enhanced connectivity and network capabilities to provide quicker professional workflow required by news agencies. A new Voice Memo function allows spoken information to be attached to images in the form of voice memos that can be replayed when the images are reviewed. The voice data can also be included with images sent to an editor, giving them important information needed for effective editing. It is also possible to auto-transfer images with attached voice memos via FTP to an FTP server without ever having to operate a smartphone.
Other improvements include faster subject tracking AF, 10 fps Continuous Shooting with the mechanical shutter, a larger grip, improved control dials placement and functionality.
Full specifications: Manufacturer’s site
Buy from B&H (Thank you for your support!):
– Sony A9 II (various kit lens options are offered, all prices in US $)
Sony α9
The Sony A9 shoots at 20 fps at full 24MP resolution, with no viewfinder lag and no blackout during continuous shooting. It is targeted to professional photographers who shoot sports, action, wildlife and wedding photography.
The A9 features a 3.7M-dot OLED viewfinder (1280 x 960 pixels) with a fast 120 fps refresh update, a 1.44M-dot tilt touchscreen LCD, silent shooting, 4K video, highly accurate AF Tracking and Eye AF.
The A9 is a full-frame camera that is as light and small as (or even lighter and smaller than) some of the cameras that use smaller APS-C and MFT sensors is quite a feat. It can also shoot faster than — and with AF performance as good as — some of the flagship DSLRs.
Full specifications: Manufacturer’s site
Buy from B&H (Thank you for your support!):
– Sony A9 (various kit lens options are offered, all prices in US $)
INTRODUCTION
I. ENTRY-LEVEL
II. SERIOUS (ADVANCED)
III. ENTHUSIAST (EXPERT)
IV. PRO