Sony TX7

Category:	Type:	Image Sensor	:
Point-and-Shoot	Compact	Optical Zoom	:
Beginner	Ultra Compact	Image Stabilization	:
Serious	Ultra Zoom	Display	:
Advanced	DSLR	Shooting Mode	:
Pro	DIL	Movie	:
		Price check…	:

Record high definition 1080i AVCHD video with the Sony Cyber-shot DSC-TX7. It features 10.2 megapixel resolution (on a 1/2.4-in. “Exmor R” sensor), 4x wide-angle optical zoom (25-100mm equiv.), optical Image Stabilization, an extra large 3.5-in. high resolution (921k-dot) touch screen LCD — all in a sleek and ultra compact JeansPocket™ Certified body that is only 17.5 mm (0.7 in.) thin.

The wide-angle lens is ideal for capturing wide vistas and large group shots. The built-in Lens-shift Optical SteadyShot™ image stabilization reduces blur without impacting image quality. The touch LCD screen allows you to change the focus position by simply touching the screen (toughened with a layer of hardened glass) and offers easy image scroll by simply swiping your finger across the display.

Sony’s “Exmor R” back illuminated CMOS sensor technology provides excellent low-light performance, a fast 10fps burst, and Intelligent Sweep Panorama™ feature.

iAuto shooting mode analyzes the current scene, compares it against nine scenes and automatically optimizes camera settings for the appropriate scene. Easy Mode is ideal for a beginner photographer: it simplifies menu options, increases text size, and provides the minimum necessary functions only. Face Detection and Smile Shutter™ technology capture faces and smiles naturally. In-camera multi-shot High Dynamic Range (HDR) combines highlight and shadow detail of two separate captures into one natural looking image.

For more challenging shooting situations, match the scene yourself to the appropriate Scene Mode. For example, Twilight Portrait scene mode sets the camera so you can take a night picture where the main subject (lit by flash) and the background (long exposure) are both recorded. Anti Motion Blur (when shooting indoors) and Hand-held Twilight (when shooting night scene without a tripod) scene modes will take a series of burst shots and combine them in-camera to create a single image with reduced camera shake, subject blur and noise.

For those who desire a bit more control, Custom White Balance allows you to obtain the correct colors under artificial lighting situations. Easily capture decisive moments with 10fps burst: the camera takes 10 images in one second at full 10.2 megapixel resolution. You can also superimpose Grid Lines to help with composition.

Intelligent Sweep Panorama™ captures sweeping panoramic views (landscapes or tall buildings) in one easy “press and sweep” motion. The camera captures up to 100 separate images, detects faces and subject motion, and intelligently adjusts the width of each picture while stitching them together into a panoramic photo.

The DSC-TX7 records movies in 1920 x 1080 full HD resolution at 60i in 17Mbps with stereo sound. The Advanced Video Codec High Definition (AVCHD) format captures a high degree of detail and smooth movement, and when footage is burned to disc, it can be played back on most Blu-ray Disc™ players, Sony® PlayStation®3 systems and compatible PCs and HDTVs. The camera will also capture videos in the MP4 format (up to 1440 x1080 30p 12Mbps) for online sharing.

Included is the Picture Motion Browser (“PMB”) software for viewing, editing, organizing and uploading images to many major video and photo sharing Web sites such as YouTube™ and Picassa™ Web Albums.

The TX7 features a memory card slot that accepts both Memory Stick™ (Pro Duo™) and SD/SDHC memory cards.

The Sony TX7 is a point-and-shoot digital camera that is ideal for those who desire an easy-to-use ultra compact camera with the latest features. Available in Red, Dark Blue and Silver, priced at about US $400 (CAD $500).

The DSC-TX7 camera is also compatible with the optional Party-shot (model IPT-DS1) automatic photographer which pans, tilts, zooms and adjusts composition to capture spontaneous images.