Heighten Creativity and Flair With Canon’s New PowerShot A-Series Digital Cameras

Canon Canada is proud of its successful PowerShot A-series digital cameras, and today they annouced the expansion of the popular A-series with five new compact models. The PowerShot A3300 IS, A3200 IS, A2200, A1200 and A800 Digital cameras are new to the lineup, and for the first time, four of the PowerShot A-series cameras will have 720p HD video, advanced Smart AUTO including Subject Detection, and Creative Filters, including Toy Camera and Monochrome mode.

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HEIGHTEN CREATIVITY AND FLAIR WITH CANON’S NEW POWERSHOT A-SERIES DIGITAL CAMERAS

Integrating Canon’s Latest Features in an Easy-to-Use Format, the PowerShot A-Series Cameras Possess HD Video, Advanced Smart AUTO and Creative Filters with Budget-Friendly Pricing

MISSISSAUGA, ON, January 5, 2010 – When capturing irreplaceable moments, it is important to use a camera that inspires artistic expression in a simplistic format. Instituting new, creative options with user-friendly functionalities, Canon Canada, a leader in digital imaging, today announced the expansion of the popular PowerShot A-series with five new compact models, the PowerShot A3300 IS, A3200 IS, A2200, A1200 and A800 Digital cameras, that allows you to easily capture the moment with creative style. For the first time, four of the PowerShot A-series cameras will have 720p HD video, advanced Smart AUTO including Subject Detection, and Creative Filters, including Toy Camera and Monochrome mode, providing an increase in overall convenience and efficiency.

“With a strong dedication to outstanding image output and digital innovation, Canon believes quality is not a commodity, but a requirement when capturing cherished moments,” said Ian Macfarlane, Senior Vice President of Sales & Service Operations at Canon Canada Inc., a wholly owned subsidiary of Canon U.S.A.“With the inclusion of new Smart AUTO features and HD video capabilities in these budget-friendly PowerShot A-series models, images can be easily personalized and enhance consumers’ photographic memories.”

Beautiful images made simple

Whether at a concert or taking a bike ride with the family, the Canon PowerShot A3300 IS, A3200 IS, A2200 and A1200 cameras now have 32 predefined shooting situations in its advanced Smart AUTO feature, with the new addition of Subject Detection, where a specific object is the main focal point of the image.

Live View Control is another useful facet in these four new models, providing beginners with user-friendly terms for altering features within the camera. Brightness, vividness and colour tone, can be quickly adjusted, making it easier for entry-level users to adjust the look and feel of an image.

Ensuring a low-disturbance when capturing photos of a sleeping baby or a wedding ceremony, the PowerShot A3300 IS, A3200 IS, A2200 and A1200 models come equipped with a new Discreet Mode. With the press of a button, the camera’s auto-focus assist beam, sound and flash are turned off, making it easier to capture a photo without unnecessary sound or distractions.

For consumers who are transitioning from film to digital, another great feature is the Optical View Finder found in the PowerShot A1200 model. The Optical View Finder offers an easy way to frame shots on a sunny day and is a good option to conserve battery power. Another technology to compensate for potential camera shake, the PowerShot A2200, A1200 and A800 cameras feature Blur Reduction, helping to reduce image distortion and to ensure crisp photos.

Express imagination with Creative Filter

Offering users a convenient way to access cool scene modes, the PowerShot A3300 IS, A3200 IS, A2200 and A1200 digital cameras possess Canon’s Creative Filter option. Two new shooting scenes, Toy Camera and Monochrome, join Super Vivid, Fish-eye, Poster Effect and Miniature Effect to make up the suite of Creative Filters offered on the new A-series models. Toy Camera Effect adds a grainy, blurred look to soften photos, illustrating an old-school, 1960’s appearance and Monochrome mode attaches black-and-white, blue or sepia tones to images, displaying a more classic, antiqued appearance.

Canon PowerShot A3300 IS, A3200 ISand A2200 Digital Cameras:

The PowerShot A3300 IS, A3200 IS, and A2200 come equipped with 720p HD video. The Canon PowerShot A3300 IS is available in five vibrant colours – grey, red, blue, silver and pink – and features a16.0-Megapixel CCD sensor along with a 5x Optical Zoom with Optical Image Stabilizer, a wide angle 28-140mm equivalent lens and 7.6-centimetre (3.0-inch)LCD screen. The PowerShot A3200 IS is available in four colours – blue, orange, pink and silver and features a 14.1-megapixel sensor, along with 5x Optical Zoom with Image Stabilization, a wide-angle 28-140mm equivilant lens and 6.9 centimetre (2.7-inc) LCD screen. The PowerShot A2200 Digital camera has a 14.1-Megapixel CCD sensor, 4x Optical Zoom, a wide angle 28-112mm equivalent lens along with a 6.9-centimetre (2.7-inch) LCDscreen and comes in black, blue, silver and red.

The PowerShot A3300 IS is scheduled to be available in late February for an estimated selling price of CAD $199.99. The PowerShot A3200 IS is scheduled to be available in late February for an estimated selling price of CAD $179.99. The PowerShot A2200 is scheduled to be available in early March for an estimated selling price of CAD $149.99.

Canon PowerShot A1200 and A800 Digital Cameras:

The Canon PowerShot A1200 Digital camera features 720p HD video and an Optical View Finder. The PowerShot A1200 Digital camera also includes Canon’s basic and easy to use mode dial, a 12.1-Megapixel CCD sensor, 4x Optical Zoom, a wide angle 28-112mm equivalent lens and a 2.7-inch LCD screen, AA battery-powered and is available in both black and silver. For the value-conscious consumer, the PowerShot A800 will offer a 10-Megapixel CCD sensor in addition to 19 Smart AUTO scene modes, a 3.3x Optical Zoom with a 37-112mm equivalent lens, a 6.4-centimetre (2.5-inch)LCD screen and AA battery-powered.

The PowerShot A1200 is scheduled to be available in early March and will have an estimated selling price of CAD $129.99. The PowerShot A800 is scheduled to be available in mid-February for an estimated selling price of CAD $109.99.

About Canon Canada Inc.

Headquartered in Mississauga, Ontario, the company employs 1,200 people at its offices nation-wide, servicing the Canadian market from coast to coast. Innovation and cutting-edge technology have been essential ingredients in Canon’s success. Canon’s leadership in imaging, optical and document management technology and solutions is based in large part on the thousands of patents the company has secured throughout its history. Canon Inc. is among the top three US patent recipients.

The company’s comprehensive product line includes networked multifunction devices; digital copiers (colour and black and white); printers, scanners, image filing systems and facsimile machines; calculators, digital camcorders, digital and analogue cameras and lenses; semiconductor, broadcast and other specialized industrial products.

Canon supports programs that help preserve and protect the environment. The company instituted the Clean Earth Campaign in 1990, which assists various environmental and recycling initiatives. The Campaign has also supported leading environmental organizations, such as World Wildlife Fund – Canada and the Canon Envirothon.