The following video presents Canon EF-S 35mm f2.8 Macro IS STM: Hybrid IS:
“When taking photos with the camera hand-held, some unintentional shaking is possible. In macro photography even the slightest movement is magnified and problematic. To counter this, the EF-S 35mm f/2.8 Macro IS STM features Hybrid IS technology, which uses information from two sensors in the lens to compensate for both angle shake and shift shake. This Hybrid IS technology helps ensure that the images you capture are as sharp as possible.
Canon EF-S 35mm f/2.8 Macro IS STM Lens Specs:
• EF-S Series Macro Lens with a Built-in Macro Lite.
• Bright f/2.8 Aperture and 35mm* Standard Angle of View.
• Hybrid IS (Shake Correction Function).
• High Image Quality with GMo Aspheric Lens.
• Compact, Lightweight Design.
• Smooth Movie Servo AF with Lead Screw-type STM.
• Circular Aperture (7 Blades).
• Self Portrait Mode.
• Full-time Manual Focus.
• Geotag† & Date Stamp Options.
* Equivalent to 56mm in 35mm format.”
Canon announces the EF-S 35mm f/2.8 Macro IS STM lens which is the first in the series to feature built-in Macro Lites that allow users to control lighting with ease.
The following video presents Uses for Your EF S 35mm Macro Lite:
“See the compact EF-S 35mm f/2.8 Macro IS STM Lens in action. This lens lets you capture close-ups of your subject with rich details. With the built-in forward-facing Macro Lite your subjects will be well-lit helping to produce colorful vibrant photos with fine details. See how the Macro Lite can be used with full or half power for both lites, and how left and right side lites can be used independently for more dramatic lighting effects. Hybris IS provides virtually shake-free images and video. This compact and lightweight lens makes it easy to bring for shots on the go, with high image quality ideal for small subjects and everyday photography.”
PRESS RELEASE
Up Close and Personal: Canon Announces New EF-S 35MM F/2.8 Macro IS STM Lens to Help Explore the Beauty of Macro Photography
New Compact and Lightweight EF-S Macro Lens Opens Up a World of Photographic Possibilities and Helps Capture Close Subjects with Incredible Detail
MELVILLE, N.Y., April 6, 2017 – Compact and lightweight, the new Canon EF-S 35mm f/2.8 Macro IS STM, announced today by Canon U.S.A., Inc., a leader in digital imaging solutions, is the widest-angle Macro offering in Canon’s popular EF-S lens series. The new lens is designed to help both entry-level and advanced amateur DSLR photographers discover the incredible possibilities of macro photography. Capable of capturing close-up subjects with incredible detail, Canon’s new EF-S macro lens is also the first in the series to feature built-in Macro Lites that allow users to control lighting with ease.
Canon EF-S 35MM F/2.8 Macro IS STM
“Macro lenses are an amazing way to explore the worlds that exist all around us, and the new Canon EF-S 35mm f/2.8 Macro IS STM lens is the ideal starting point for amateur photographers eager to capture incredible, up-close details on the go,” said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. “Whether capturing a delectable dessert or the subtleties of a backyard flower, users will be challenged to find new colors and shapes that turn everyday moments into art.”
Canon EF-S 35MM F/2.8 Macro IS STM has the built-in Macro Lites which give “you the opportunity to light your close-up shots how you want to. You can independently control the right and left lamps, as well as dial up the intensity (bright and dim) for incredible flexibility. The EF-S 35mm f/2.8 Macro IS STM is capable of shooting up to life-size magnification for stunning up-close details of even the smallest subjects, including food, insects, flowers, still life and anything you want to fill the frame.” Images Courtesy of Canon
The new Canon EF-S 35mm f/2.8 Macro IS STM captures stunning images and is a terrific companion lens for entry-level users eager to expand beyond their existing Canon EOS DSLR kit lens. Capable of shooting as close as 30mm from the end of the lens to the subject, aspiring photographers can get up close to a fruit or flower for an entirely new perspective, while capturing high-quality images with beautiful background blur. Additional technologies built into the new Canon EF-S 35mm f/2.8 Macro IS STM lens include:
- Popular 35mm focal length (56mm equivalent) and wide f/2.8 aperture
- Hybrid IS system offers up to four stops* of shake correction
- Smooth Movie Servo AF with Lead Screw-type STM ensures quiet AF operation
- Full-time Manual Focus
In a first for the EF-S lens series, the new Canon EF-S 35mm lens sports built-in Macro Lites that allow photographers to carefully arrange macro lighting without using special equipment. With built-in LED lights on each side of the lens, users can create compelling shadows on either side of a subject or adjust intensity to give images a sense of dimension. Once the scene is set, the lens uses superb rendering performance to capture high contrast, sharp images.
While specialized for high magnification photography, the Canon EF-S 35mm f/2.8 Macro IS STM is still a versatile option for day-to-day use, easily capable of capturing portraits, landscapes or snapshots. As the latest addition to the lineup of EF-S lenses, Canon continues its commitment to providing a wide-range of affordable lens options for photographers of all levels.
The Canon EF-S 35mm f/2.8 Macro IS STM lens is scheduled to be available in June 2017 for an estimated retail price of $349.99**. For more information please visit, usa.canon.com.
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $29 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2016.† Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes in the United States. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA. For media inquiries, please contact pr@cusa.canon.com.
† Based on weekly patent counts issued by United States Patent and Trademark Office.
All referenced product names, and other marks, are trademarks of their respective owners.
* Based on CIPA standards
** Availability, prices and specifications subject to change without notice. Actual prices are set be individual dealers and may vary.
The following video presents Canon EF-S 35mm f2.8 Macro Lens Sample Movie:
“Capture the world in exquisite detail with the EF-S 35mm f/2.8 Macro STM. Its powerful features include a built-in Macro Lite for convenient lighting control to help create well-lit and vibrant photos highlighting fine details, and Hybris IS for virtually shake-free images and video. Its compact and lightweight body makes it easy to bring for shots on the go, with high image quality ideal for small subjects and everyday photography.”
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