Canon + Imaging Mind
Present
CRACK THE FUTURE • HACK THE VISUAL
48-hour hackathon event
Friday June 26 – Sunday June 28 2015
at IDEALondon, 69 Wilson St, London EC2A 2BB, UK
100+ hackers, makers, designers, developers and visual artists come together in the heart of London for a 48-hour community hackathon to collaboratively unlock the next level in visual culture. Photo, video and other imagery form our building blocks.
Anyone with a passion for visuals, regardless of whether that stems from a technology or an art perspective is welcome. If you can create, design, program, or feel visuals, we encourage you to join Hack The Visual…
We challenge you to hack visual culture. Uncover the hidden possibilities of imagery and technology, to make it blend into new experiences and provide the world with new perspectives!
Apply Now
Prizes include:
Grand prize:
Canon EOS 750D
- £ 2,500 (3833.34 US Dollar at the current exchange rate).
- All members of the winning team will receive a Canon EOS 750D with lens with a RRP of £689 (1056.51 US Dollar at the current exchange rate).
Runner-up Prize:
Canon PowerShot G7 X Digital Camera
- £ 1,000 (1533.33 US Dollar at the current exchange rate)
- All members of the runner-up team will receive a Canon Powershot G7X with a RRP of £459 (703.80 US Dollar at the current exchange rate)
Audience Award:
Canon Legria mini X
- £ 1,000 (1533.33 US Dollar at the current exchange rate).
- All members of the audience awarded team will also receive a Canon Legria with a RRP of £319 (489.22 US Dollar at the current exchange rate).
Challenge 1 Prize
- Meshed Capture
With CCTVs everywhere, and everyone having access to a camera, how can you collect these various sources and use for new and positive experiences? - £ 500 (766.70 US Dollar at the current exchange rate) for the best use of meshed capture / combined image data sources.
Challenge 2 Prize
- New Perspectives
With images from all over the world within reach, how can we allow for new interpretations and views of scenes and events from around the globe? - £ 500 (766.70 US Dollar at the current exchange rate) for the most interesting new perspective on interpreting image data.
Challenge 3 Prize
- Immersive Experiences
How do we create novel ways to interact with and experience photos, videos and other imagery? - £ 500 (766.70 US Dollar at the current exchange rate) for the most immersive and interactive visual experience.
During Hack The Visual we’ll deep dive into the new visual world: by bringing together photos, videos and other kind of imagery with hardware, interfaces, apps and services we can find the next step in visual culture and gain new perspectives on our world. We do this by ‘hacking’, finding low-key methods to create, combine, manipulate and transfer data across platforms, services, software and hardware.
Please click here to take a look at the tentative schedule for the hackathon event.
Details on the Hack the Visual event and how to register as a participant in the competition can be found at www.hackthevisual.com .
Contact Details:
Services Valley
Van der Grintenstraat 1
5914 HH Venlo
The Netherlands
Good Luck! / Bonne Chance!
PRESS RELEASE
Canon sponsors Hack the Visual hackathon in London
LONDON, 27 May 2015 – Canon, a leader in imaging solutions, is sponsoring the ‘Hack the Visual’ 48-hour hackathon event, to engage with talent in London’s Tech City and support the creation of new digital imaging ideas and applications to enrich people’s lives.
The event, organised by Imaging Mind – 26 to 28 June at IDEALondon – aims to bring together over 100 participants and challenge them to uncover the hidden possibilities of imaging and technology and bring new perspectives on visual culture.
“Digital technology has transformed visual culture over the past couple of decades. With almost one trillion images forecast to be taken this year alone, we believe the way people will live with photos will be profoundly different in the future. We see a huge opportunity to innovate in this field by embracing today’s creative technologists,” says Alberto Spinelli, Director of Digital Services at Canon Europe.
“Last month we acquired London based start-up Lifecake, accelerating the development of our digital consumer services proposition. The Hack the Visual event will help us to build relationships with more talent in this space that we can potentially help nurture and grow and pave the way to broadening our digital ecosystem,” Spinelli continued.
“Anyone with a passion for visuals, regardless of whether that stems from a technology or an art perspective, is welcome. The best ideas are generated when teams come from a diverse mix of backgrounds and experience. We want people to embrace the true spirit of a hackathon, to share, collaborate, have fun and really run wild with their ideas.” commented Floris van Eck, CEO, Imaging Mind.
Canon will provide prizes at the event and will continue to look for opportunities to collaborate and further explore the winning concepts with the finalists.
Details on the Hack the Visual event and how to register as a participant in the competition can be found at www.hackthevisual.com
Follow Hack the Visual on twitter @imagingmind #hackthevisual