Spies always seem to carry a compact monocular telephoto lens to, well, spy on their targets. Canon has now made it easier and more comvenient to do so: the PowerShot ZOOM (it seemed that the marketing department simply ran out of naming ideas — MC-1 could have been an acceptable one?) features a 4x 100mm to 400mm (35mm equivalent) optical zoom, with a one-touch switchable function to quickly switch from a respectable 100mmto a lets-look at-his face-closer 400mm, plus a downright invasive 800mm digital zoom. Spies are rubbling their hands together in glee. Also, no need for a telescope in your Manhattan high rise anymore; thr compact and discreet PowerShot ZOOM is all you need.
See anything interesting (or mischievous) going on? No need to take out that DSLR with its huge long tele lens; the Powershot ZOOM can capture both still images and videos to a micro SD card. Just pair it with your smart phone and use the Canon Camera Connect app to easily download those incriminating files.
It features Face tracking AF, optical image stabilization, Full HD 1080/30p video, 12MP sensor, built-in Wi-Fi and Bluetooth, and a built-in microphone.
Tatsuro “Tony” Kano, executive vice president and general manager of the Imaging Technologies & Communications Group of Canon U.S.A., Inc. asks “We are eager to see how consumers use this tool and the convenience it will add to their daily lives.” Somehow we doubt that the PowerShot ZOOM is going to be much used in “hiking, birdwatching and nature gazing, … embracing the beauty of the outdoors.” Yeah, right! Unless, that is, you read Canon’s press release between the lines.
PRESS RELEASE
Canon Debuts The Company’s First-Ever, Compact Telephoto Monocular, The PowerShot ZOOM
MELVILLE, NY, October 14, 2020 – Hiking, birdwatching and nature gazing, consumers are embracing the beauty of the outdoors this season and beyond. With this in mind, it is important to have a convenient and intuitive imaging tool to explore the world. Developed to showcase an impressive telephoto reach in a user friendly, compact design, Canon U.S.A., Inc., a leader in digital imaging solutions, today launches the PowerShot ZOOM, the company’s first telephoto monocular.
The lightweight telephoto monocular sports 100mm, 400mm and 800mm telephoto viewing capability1 with a one-touch switch, and is equipped with impressive instant zoom capability to help users view distant subjects. Additionally, the monocular can capture images and videos to a micro SD card, and by pairing it with a compatible smart device2 and the Canon Camera Connect app3, these files can easily be downloaded. This pairing feature transforms the PowerShot ZOOM monocular into a friendly companion to compatible smartphones for viewing and capturing super-telephoto scenes.
“In today’s ever-changing world, consumers are looking for intuitive and portable imaging tools to view telephoto scenes up close and with ease,” said Tatsuro “Tony” Kano, executive vice president and general manager of the Imaging Technologies & Communications Group of Canon U.S.A., Inc. “Built for those users who enjoy outdoor activities, the PowerShot ZOOM monocular delivers a small, compact viewer with a long focal length. We are eager to see how consumers use this tool and the convenience it will add to their daily lives.”
In addition to its zoom capability, compact size and ability to pair with compatible smartphones, the PowerShot ZOOM telephoto monocular also features:
- Auto focus when viewing through the electronic viewfinder (EVF) and recording images and video with face tracking
- Optical Image Stabilization for shake correction
- 0.39 inches, 2.36 million dots EVF
- 12-megapixel still-image capture
- Full HD video capture up to 30p (29.97)
- Wi-Fi®, Bluetooth® connection with the Canon Camera Connect app and use of compatible mobile devices2
- Live view and download of photos and videos with the use of the Canon Camera Connect app3
- USB C terminal for charging and supplying power
- Micro SD memory card slot
Price & Availability
Available in white, the Canon PowerShot ZOOM compact telephoto monocular is scheduled to be available in late November 2020 for an estimated retail price of $299.99*. For more information, please visit usa.canon.com.
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $33 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2019† and was named one of Fortune Magazine’s World’s Most Admired Companies in 2020. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA.
† Based on weekly patent counts issued by United States Patent and Trademark Office.
*Availability and specifications are subject to change without notice.
1 35mm film equivalent focal length. Both 100mm and 400mm uses optical lens and 800mm uses 2x digital zoom.
2 Compatible with iOS® versions 12.4/13.7, Android™ smartphone and tablet versions 6.0/7.0/7.1/8.0/8.1/9.0/10. Data charges may apply with the download of the free Canon Camera Connect app.
3 This app helps enable you to upload images to social media services. Please note that image files may contain personally identifiable information that may implicate privacy laws. Canon disclaims and has no responsibility for your use of such images. Canon does not obtain, collect or use such images or any information included in such images through this app. Compatible with select smartphone and tablet devices (Android™ version 5.0 or later and the following iOS® devices: iPhone 4s or later, iPad 3rd gen. or later, iPod Touch 5th gen.or later) equipped with Bluetooth® version 4.1 or later and the Camera Connect App Ver. 2.7.10. This application is not guaranteed to operate on all listed devices, even if minimum requirements are met.
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