aking it to space is usually a significant milestone for a camera maker. There is a certain satisfaction in knowing that your camera–and not another one–has been selected as tough enough, capable enough...
Sony recently announced the following new additions to their growing lineup of full-frame E-mount lenses: FE 16-35mm F2.8 GM large aperture wide-angle zoom lens (model SEL1635GM) and FE 12-24mm F4 G ultra wide-angle...
The following video presents Sony | α | α9 – Product Feature: “α9 goes beyond the norms of camera function and operation, offering new expressive potential for professional creators. This is the E-mount full...
PRESS RELEASE Sony Expands Flagship G Master™ Lens Series with New 100-400mm Super Telephoto E-Mount Zoom by Communications 04/19/2017, in Digital Imaging New FE 100-400mm F4.5–5.6 GM OSS Super Telephoto Zoom Lens...
It seems like mirrorless is quietly overtaking the traditional mirrored DSLR cameras. While mirrorless has been very popular outside the North American market, in the U.S. itself, photographers had continued to consider...
Sony recently announced the development of the industry’s first*1 3-layer stacked CMOS image sensor with DRAM for smartphones. The key highlights include: Fast data readout speeds, making it possible to capture...
The following video presents F65 – Behind the scenes at “Eldorado”: Production crew talks about shooting “Eldorado” with the F65. Sony announced today that its flagship Sony F65 CineAlta...
The following video presents Meet the new Xperia XZ: “The new Xperia XZ is here. Its soft, rounded form with a loop surface hosts a range of incredible innovations ready to take your smartphone experience to the...
