L’UPP (L’Union des Photographes Professionels/Auteurs) has launched a controversial ad campaign to raise awareness of photographers having their pictures used without their permission and remuneration.
Following is a rough Google-inspired translation of the campaign:
Every day, photographers work and reflect the reality through their eyes. Every day photographers risk their lives to keep us informed.
Every day, photos are published on the Internet, in newspapers, books and ads.
But the photographers continue to be treated as if they produced nothing. Their work return no monetary value. It’s not as if their photos are bad or are worth nothing.
It’s much simpler than this.
Every day, photographs are used by thousands of businesses (press, publishers, advertisers, communicators) who act as if they had simply picked up something thrown out on the floor.
With this image we want to represent the violent, rude and disrespectful economic reality professional photographers experience daily.
View the poster ad and read more at: UPP.
via bjp