EISA Photography Awards 2024-2025: Sony A9 III Wins CAMERA OF THE YEAR Award

EISA, the Expert Imaging and Sound Association, a community of 56 technology magazines, websites and social media commentators from 27 countries, has published their EISA Awards 2024-2025 in six categories, and in the Photography category, 6 cameras from 4 brands get their top awards.

Last year, Nikon took center stage with their full-frame mirrorless Nikon Z8 winning the Camera of the Year award. This year, Sony snatches the Camera of the Year award with the Sony A9 III. If you are wondering how come Canon does not figure in this list, it’s because the Canon EOS R1 and EOS R5 II were introduced July 17, 2024 — well past the deadline of May 20, 2024 to be included in the EISA 2024-2025 Awards — and the EOS R1 may not even win their top award next year if, as expected, Nikon and Sony both update the Nikon Z9 and Sony A1, respectively.

Here are the EISA 2024-2025 camera awards:

Camera of the Year: Sony Alpha 9 III
Full-Frame Camera: Nikon Zf
APS-C Camera: Sony Alpha 6700
Advanced Full-Frame Camera: Nikon Z6III
Micro Four Thirds Camera: Panasonic Lumix G9II
Compact Camera: Fujifilm X100VI

Visit the EISA 2024-2025 Photography Awards site.

You can read more about these cameras in our Camera Buyer’s Guide.

Then, there are the EISA 2024-2025 lens awards:

Lens of the Year: SIGMA 50mm F1.2 DG DN | Art
Ultra Wide-Angle Lens: Laowa 10mm f/2.8 Zero-D FF
Ultra Wide-Angle Zoom Lens: Canon RF 10-20mm F4 L IS STM
Wide-Angle Zoom Lens: Sony FE 16-25mm F2.8 G
Best Buy Wide-Angle Zoom Lens: TAMRON 17-50mm F/4 Di III VXD
Telephoto Lens: Sony FE 300mm F2.8 GM OSS
Standard Zoom Lens: SIGMA 28-45mm F1.8 DG DN | Art
Telephoto Zoom Lens: Sony FE 70-200mm F4 Macro G OSS II
Best Buy Telephoto Zoom Lens: TAMRON 70-180mm F/2.8 Di III VC VXD G2
Portrait Lens: Nikon NIKKOR Z 135mm f/1.8 S Plena
Super Telephoto Zoom Lens: Nikon NIKKOR Z 180-600mm f/5.6-6.3 VR
Photo/Video Zoom Lens: Canon RF 24-105mm F2.8 L IS Z
SuperZoom Lens: Nikon NIKKOR Z 28-400mm f/4-8 VR

Visit the EISA 2024-2025 Photography Awards site.

Note that the EISA awards do not compare cameras/lenses within categories so as to select the best (irrespective of the year of introduction) products within that category. Instead, the editors select a camera/lens introduced during the year that impressed them, and then they just go ahead and create an award for that product. If you are the only one who introduced a good camera/lens during that time period, then you’re more or less guaranteed to get an EISA (something) award.

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