Fujifilm Announces Compact Ultra Zoom FinePix F900EXR Camera With World’s Fastest Autofocus Speed and Wi-Fi

This video presents ” Fuji Guys – FinePix F900EXR – First Look”:

• The Fuji Guys show you what each button and control does on the Fujifilm FinePix F900EXR digital camera

Building on the award-winning F Series line cameras, the new FinePix F900EXR delivers the impressive autofocus speed that photographers have been demanding and allows you to share the images with its new Wi-Fi -certified wireless image transfer function.

PRESS RELEASE

Mississauga ON, January 30, 2013 – FUJIFILM Canada today announced the premium, compact long-zoom FinePix F900EXR digital camera that features a new Intelligent Hybrid AF system that focuses as fast as 0.05 seconds*1 by using a new Phase Detection AF system in its advanced EXR-CMOS II sensor. The F900EXR automatically switches between Phase Detection AF and Contrast Detection AF depending on the subject and scene, guaranteeing superb ease-of-use and fast, accurate autofocus in any setting or shooting conditions.

The FinePix F900EXR has an improved Wireless Image Transfer function that allows users to quickly and easily upload high resolution images and movies to their Apple or Android smartphone or tablet. The F900EXR continues the tradition of superior image quality that the F-Series is known for with its speed, bright lens, intuitive use and advanced features.

“The F900EXR delivers the impressive AF speed that consumers have been demanding, and with speeds as fast as 0.05 seconds, photography enthusiasts won’t be disappointed,” says Greg Poole, Vice President, Imaging and Recording Media Products, Fujifilm Canada. “And after you’ve captured those amazing images, the F900EXR now allows you to share the images quickly and easily with its new Wi-Fi®-certified Wireless Image Transfer function.”

The FinePix F900EXR features a 1/2” 16MP EXR-CMOS II sensor that delivers superior image quality and performance – especially in low light situations. The F900EXR also uses the bright and fast FUJINON 20x wide-angle long-zoom lens (25-500mm) that produces sharp images, along with an Intelligent Digital Zoom feature that effectively doubles zoom capability and an ultra-clear 3.0” high contrast 920K-dot resolution LCD.

The FinePix F900EXR includes a new EXR Processor II that more than doubles the performance of the first-generation EXR Processor. With a startup time of just 1.1seconds*2, an interval between shots of 0.5 seconds *2, and burst-mode rates of 11 frames/second *2 (max. 5 frames), ensuring you’ll never have to worry about missing that special shot again.

Improved Wireless Image Transfer Function
The F900EXR’s new wireless feature lets you transfer photos and movies*3 from the camera to smartphones, tablets and computers and then upload images to social networking sites like Facebook and Twitter in seconds.

To connect the F900EXR to a smartphone or tablet, users can download the free dedicated “FUJIFILM Camera Application” to their iPhone™ / iPad™ or Android™ smartphone or tablet device to transfer up to 30 pictures at a time from the F900EXR. The app also lets you download movies*3, expanding the range of options available for enjoying pictures taken with the camera.

With its Wi-Fi capability, the F900EXR allows users to back up photos on their home computer. Users simply install the free “FUJIFILM PC AutoSave” software onto their computer and select which folder they want the photos to back up to, and then by linking a Wi-Fi Router and the F900EXR, the camera will backup photos to the home computer.

Pictures stored on the F900EXR can be viewed and selected for download on large smartphone or tablet screens for a smooth viewing experience. No wireless LAN access point or complicated ID or password entry is required, and once pictures have been downloaded to the smartphone, it is simple to upload them to social networking sites.

Sharp, Clear 20x Lens
The FinePix F900EXR camera uses the FUJINON 20x Super wide-angle optical zoom lens to produce crisp high resolution results throughout the focal range, from 25mm wide-angle to 500mm telephoto, along with a Macro Mode that allow sharp focusing down to 1.9” delivering the most brilliant detail possible.

Clear, Beautiful Display and Easy Controls for Enhanced Shooting Control
The FinePix F900EXR has a bright, premium 3.0”, 920K-dot LCD monitor with a Monitor Sunlight mode for enhanced viewing in bright sunlight and at wider viewing angles. The F900EXR also lets users assign frequently-used options to the new “E-fn” or extended function button for enhanced ease of use.

Full HD Video with Impressive Speed
The F900EXR uses its EXR-CMOS II sensor to shoot Full HD video at a smooth 60 frames per second with improved Phase Detection AF with superior colour reproduction. Movie recording can be started with a single press of the dedicated “Movie Recording Button” and records high-quality sound using the built-in stereo microphone.

The Intelligent Hybrid AF system is active during movie recording for fast, precise focus. The camera also offers a Scene Recognition for movie recording feature that automatically adjusts camera settings for landscapes, close-ups, night landscapes, portraits, backlit portraits, and night portraits for high-quality, hassle-free results with a variety of subjects.

Fantastic Built-in Photographic Filters: With its built-in photographic filters, users can now get even more creative with their photography. The F900EXR Advanced Filters include:

• Pop Colour – emphasizes contrast and colour saturation
• Toy Camera – create shaded borders as if you were taking a photo on a toy camera
• Miniature – adds top and bottom blur for a diorama or miniature effect
• Dynamic Tone – create a fantasy effect by dynamically-modulated tonal reproduction
• Partial Colour – retain one selected original colour and change the rest of the photo to black and white
• High Key – enhance brightness and reduce contrast to lighten tonal reproduction
• Low Key – create uniformly dark tones with few areas of emphasized highlights
• Soft Focus – blur the focus of the image edges to create a softer effect

FinePix F900EXR key features list:

• 16MP ½-inch EXR-CMOS II sensor with Phase Detection and EXR Processor II
• Wireless Image Transfer to PC, tablets and smartphones
• 20x optical zoom (25-500mm*4) with CMOS-shift Image stabilization
• 3.0” LCD screen with wide viewing angle
• EXR-Auto (with auto optimization for 108 different scene permutations)
• Full manual controls
• Intelligent Hybrid AF (World’s Fastest AF of 0.05 seconds*1)
• Start-up time of 1.1 seconds*2
• Interval between shots of 0.5 seconds*2
• RAW shooting (RAW, JPEG, RAW+JPEG image capture modes)
• 11 frames/second*2 (max 5 frames) continuous shooting (at full resolution)
• Advanced Filters
• Motion Panorama 360
• Full HD 1080p Video (60fps)
• Available in black, red and indigo blue
• 260 shots*4 per battery charge

The FinePix F900EXR will be available in black, red and indigo blue and will be in stores in March 2013 for $400.

For complete camera specifications, please go to www.fujifilm.ca/F900EXR   or check out the Fuji Guys video on YouTube at http://youtu.be/Tu_77fV97uw

*1 FUJIFILM research as of November 2012. Compared with other digital cameras, based on CIPA standards, and conducted in High Performance mode at the maximum wide-angle position with AF-area mode set to center position
*2 FUJIFILM research based on CIPA standards
*3 FUJIFILM Camera Application for iOS can save movie files up to 1280 x 720
*4 35mm format equivalent
*5 Wi-Fi CERTIFIED logo is a certification mark of the Wi-Fi Alliance

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture archival film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilmusa.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2011, and in the year ended March 31, 2012, had global revenues of $27.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.
* At an exchange rate of 79 yen to the dollar

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