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Fujifilm Announces Large Aperture FUJINON XF33mmF1.4 R LM WR (50mm Equiv.) Standard Prime Lens For X-Series

FUJINON XF33mmF1.4 R LM WR (XF33mmF1.4)

FUJINON XF33mmF1.4 R LM WR (XF33mmF1.4)

PRESS RELEASE

Fujifilm Announces FUJINON XF33mmF1.4 R LM WR Lens

Mississauga, ON, September 2, 2021 – FUJIFILM North America Corporation is pleased to announce the introduction of FUJINON XF33mmF1.4 R LM WR lens (XF33mmF1.4), a new addition to the lineup of interchangeable XF lenses designed for the FUJIFILM X Series of mirrorless digital cameras.

“XF33mmF1.4 is a new-generation, large-aperture prime lens that delivers exceptional image sharpness,” said Victor Ha, senior director of marketing and product development for FUJIFILM North America Corporation, Electronic Imaging Division. “Its high-resolution capability is coupled with exceptional autofocus (AF) performance that delivers fast and high accuracy in both stills and video.”

The lens’s durable design accommodates a variety of photographic conditions alongside the other FUJINON F1.4 prime lenses, namely the FUJINON XF18mmF1.4 R LM WR and FUJINON XF23mmF1.4 R LM WR.

FUJINON XF33mmF1.4 R LM WR (XF33mmF1.4)

Product features:

Exceptional image sharpness even at the maximum aperture

Standard focal length and broad shooting range

Silent, fast and highly-accurate AF

Advanced mobility based on compact, lightweight and rugged construction

XF33mmF1.4 is currently expected to be available in late October, 2021, at a manufacturer’s suggested retail price of $799.95 USD ($1,000 CDN). Additionally, the LH-XF23 II lens hood, designed to fit both the XF33mmF1.4 and XF23mmF1.4 lenses, will be offered as an optional accessory, at a manufacturer’s suggested retail price of $69 USD ($80 CDN). For more information, visit https://fujifilm-x.com/en- us/products/lenses/xf33mmf14-r-lm-wr/.

*1 When mounted on the mirrorless digital camera “FUJIFILM X-T4” with Phase Detection AF activated and the High Performance Mode turned ON.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; one-time-use cameras; and the popular INSTAX TM line of instant cameras and accessories. The Electronic Imaging Division markets consumer digital cameras, lenses, and content creation solutions, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars and other optical imaging solutions. The Industrial and Corporate New Business Development Division delivers new products derived from FUJIFILM Corporation technologies. FUJIFILM Canada Inc. sells and markets a range of FUJIFILM products and services in Canada.

For more information, please visit https://www.fujifilm.com/us/en/about/region, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings cutting edge solutions to a broad range of global industries by leveraging its depth of knowledge and fundamental technologies developed in its relentless pursuit of innovation. Its proprietary core technologies contribute to the various fields including healthcare, highly functional materials, document solutions and imaging products. These products and services are based on its extensive portfolio of chemical, mechanical, optical, electronic and imaging technologies. For the year ended March 31, 2021, the company had global revenues of $21 billion, at an exchange rate of 106 yen to the dollar. Fujifilm is committed to responsible environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com


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