Fujifilm: Mirrorless X-Pro2 with Advanced Hybrid Multi Viewfinder, Mirrorless X-E2S, Fixed-Lens Camera X70 with Touchscreen Display for Selfies, All-Weather Rugged FinePix XP90 Cameras & Fujinon XF100-400mmF4.5-5.6 R LM OIS WR Weather-Sealed, Superior Telephoto Lens

The following video presents FUJIFILM X-Pro2 Promotional Video:

The premium mirrorless camera FUJIFILM X-Pro2 boasts a Hybrid Viewfinder capable of instantly switching between optical and electronic finders, plus an updated image sensor and processor, which dramatically improve image quality.

The following video presents FUJIFILM X-E2S Promotional Video(60sec.):

The new X-E2S model inherits the functionality and rangefinder-style design of the original X-E2, and adds new features including an improved grip, an electronic shutter and a more intuitive GUI to enhance the user experience.

The following video presents FUJIFILM X70 Promotional Video(60sec.):

The Ultimate APS-C sized sensor compact X -The FUJIFILM X70 premium compact camera for everyday use

Wide angle of view, compact size, X-Trans image quality, superb response, stunning style, The X70 with its 18.5mm wide-angle lens is all you need to make your every day shots dramatic.

The following video presents XF100-400mmF4.5-5.6 R LM OIS WR x X-Photographers / FUJIFILM:

4 motor sport photographers: Andrew Hall, Dirk Bogaerts, Jeff Carter, and John Rourke talk about the super telephoto zoom lens XF100-400mmF4.5-5.6 R LM OIS WR when they tried the lens at the Fuji Speedway.

The following video presents FUJIFILM FinePix XP90 Promotional Video(30sec.):

Digital Camera FinePix XP90 “STYLISH & TOUGH”
・Waterproof to 50ft/15m, Shockproof to 5.8ft/1.75m, Freezeproof to 14°F/-10°C and Dustproof

NEWS RELEASE

FUJIFILM ANNOUNCES NEW ADDITIONS TO THE X-SERIES LINE OF CAMERAS AND LENSES

X-Pro2, X-E2S, X70 and XF100-400mmF4.5-5.6 R LM OIS WR join the X-Series; all-weather FinePix XP90 gets the shot from sand to slopes

Valhalla, N.Y., January 14, 2016 – FUJIFILM North America Corporation, a leader in digital imaging, today announced new additions to the award-winning X-Series line of premium fixed and mirrorless cameras, and ultra-high quality lenses, including: the FUJIFILM X-Pro2, FUJIFILM X-E2S, FUJIFILM X70 and FUJINON XF100-400mmF4.5-5.6 R LM OIS WR. Fujifilm also introduced the new rugged and waterproof FinePix XP90, perfect for capturing amazing images everywhere, from underwater to mountain tops.

FUJIFILM X-Pro2

The FUJIFILM X-Pro2 is the new flagship range-finder style camera in the award-winning X-Series line. The X-Pro2 is the pinnacle of X-Series photography, and gives professional photographers an innovative Advanced Hybrid Multi Viewfinder capable of instantly switching between optical and electronic finders, a new 24.3MP X-Trans CMOS III sensor for truly remarkable image resolution, and a new X-Processor Pro that delivers dramatically improved response times for unmatched performance.

By combining these features with the ultra-high image quality of FUJINON X-Mount lenses and the world-renowned color reproduction technology refined over more than 80 years as a photographic film leader, the FUJIFILM X-Pro2 delivers the best ever results from an X-Series camera.

FUJIFILM X-Pro2 key features:

• World’s first Advanced Hybrid Multi Viewfinder with 2.36 million dots and maximum speed of 85 frames per second
  • Diopter correction mechanism with an eye point of 16mm and a telephoto bright frame with enlarged focal length of 140mm
• 24.3MP APS-C X-Trans CMOS III Sensor
  • Fast AF of up to 0.08 seconds
  • Phase detection AF and motion predictive AF for continuous shooting up to 8 frames per second
  • Start-up time of 0.4 seconds
  • Shutter time lag of 0.05 seconds
  • Shooting interval of 0.25 seconds
  • Focal plane shutter top speed of 1/8000 second
  • Flash sync speed up to 1/250 second
• Dust and splash-resistant body with more than 61 points of weather sealing and freeze resistance to 14°F
• High-precision 3” rear display with 1.62 million dots
• Dual memory card slots (Slot 1 compatible with UHS-II Standards)
• New monochrome ACROS film simulation for smooth tones, deep blacks and rich textures
• New Grain Effect mode for images reminiscent of old film photos, especially when printed
• Maximum ISO performance up to 12800 sensitivity; Extended ISO ISO100, 25600, 51200
• Improved electric charge transfer rate for ultra-fast readout speeds
• Interval timer for shooting time-lapse sequences of one second to 24 hours, up to 999 frames
• Free FUJIFILM Camera Remote application and Wireless Communication function allows users to remotely shoot images from smartphones and tablets via WiFi
• Photos can be sent to the INSTAX Share Printer using the free INSTAX Share App (iOS and Android) SHARE Smartphone Printer
• Full HD video 1080p at 60fps; bit rate of 36Mbps for clear capture of delicate movements; frame rates of 60 fps, 50fps, 30fps, 25fps and 24fps, supporting worldwide motion picture formats
• Advanced creative filters
• Optional accessories:
  • Hand Grip MHG-Xpro2 – improves grip and retains access to battery and SD card, and compatible with an Arca Swiss plate
  • Leather Case BLC-XPRO2 – genuine leather bottom case elegantly shows off the X-Pro2’s classic design while protecting the camera body with battery access

FUJIFILM X-E2S

The new FUJIFILM X-E2S, a premium rangefinder-style mirrorless camera, has a durable and compact body and features a Real-Time Viewfinder with a large magnification of 0.62X and an electronic viewfinder with the world’s short display lag time of just 0.005 seconds. The X-E2S also gives users an enhanced autofocus system, an improved grip, an electronic shutter, and a new, easy-to-use graphical user interface design allowing faster access to essential settings.

New firmware for the original FUJIFILM X-E2
Fujifilm will release a new firmware update for the original FUJIFILM X-E2 that will give it the same software improvements as the new FUJIFILM X-E2S. The firmware will include the updated autofocus system, improved performance and the new graphical user interface, along with several functional enhancements. For a complete list of new features, visit new firmware update. The new firmware will be available in early February 2016.

FUJIFILM X-E2S key features:

• 16.3MP APS-C X-Trans CMOS II Sensor
  • Fast AF of up to 0.06 seconds
  • Start-up time of 0.5 seconds
  • Shutter time lag of 0.05 seconds
  • Shooting interval of 0.5 seconds
• Scratch-resistant, high-definition 3” LCD display with 1,040K dots
• New AF system offers the 49-point Single Point mode for fast, precise focusing, and a new Zone and Wide/Tracking modes with a 77-point area to capture moving subjects
• Maximum ISO performance up to 51200 sensitivity
• Completely silent electronic shutter capable of exposures up to 1/32,000 second
• Latest CLASSIC CHROME Film Simulation mode that delivers muted tones and deep colors
• Interval timer for shooting time-lapse sequences of one second to 24 hours, up to 999 frames
• Two command dials and seven customizable function buttons
• Auto Mode Switch for instantly changing to an advanced auto mode with optimized settings
• Super Intelligent pop-up flash
• Free FUJIFILM Camera Remote application and Wireless Communication function allows users to remotely shoot images from smartphones and tablets via WiFi
• Photos can be sent to the INSTAX Share Printer using the free INSTAX Share App (iOS and Android) SHARE Smartphone Printer
• Full HD video 1080p at 60fps; bit rate of 36Mbps for clear capture of delicate movements; frame rates of 60 fps, 50fps, 30fps, 25fps and 24fps, supporting worldwide motion picture formats
• Advanced creative filters
• Optional accessories:
  • Hand Grip

FUJIFILM X70

The FUJIFILM X70 is a newly designed premium fixed lens digital camera that features a FUJINON 18.5mmF2.8 lens (28mm in 35mm format equivalent), suitable for a range of applications from landscapes to everyday snapshots. The new X70 elegantly combines simple manual operation with superior image quality and versatile picture-taking functions, and is the first X-Series camera to offer a touchscreen display that rotates 180 degrees, enabling users to shoot from up high, down low and capture selfies.

The compact FUJIFILM X70 uses a 16.3MP APS-C X-Trans CMOS II Sensor for extraordinary image resolution, and gives photographers milled aluminum dial controls, as well as aperture settings in 1/3 stop increments, and the new Auto Mode Switch lever for selecting its fully automatic Advanced SR Auto mode. In this mode, the camera automatically chooses the optimum settings for great results on any scene.

The new FUJIFILM X70 features a responsive touchscreen – a first for the X-Series. Now, photo enthusiasts can use the Touch Panel for operations during shooting and playback modes. For shooting, users can select their focus area and touch-to-shoot. During playback, users can swipe their finger to scroll through images, double-tab to enlarge images, and drag to view different points on the picture, and pinch-out and pinch-in to enlarge and reduce the image view.

Users can also disable the touchscreen functions at any time by turning the Touch Panel Settings to “off.”

FUJIFILM X70 key features:

• 16.3MP APS-C X-Trans CMOS II Sensor
  • Fast AF of up to 0.06 seconds
  • Start-up time of 0.5 seconds
  • Shutter time lag of 0.05 seconds
  • Shooting interval of 0.5 seconds
• Uses the FUJINON 18.5mm F2.8 lens with 7 elements in 5 groups, and  2 high-performance aspherical elements
  • 9 blade aperture
  • FUJINON’s unique HT-EBC coating
• High-definition, touchscreen 3” tilting (180o) LCD display with 1.04 million dots
• Maximum ISO performance up to 51200 sensitivity
• New  AF system offers the 49-point Single Point mode for fast, precise focusing, and a  new Zone and Wide/Tracking modes with a 77-point area to capture moving subjects
• Up to ±3 stops of exposure compensation on the top-plate dial
• 8 function buttons (1 customizable)
• Latest CLASSIC CHROME Film Simulation mode that delivers muted tones and deep colors
• Interval timer for shooting time-lapse sequences of one second to 24 hours, up to 999 frames
• Completely silent electronic shutter capable of exposures up to 1/32,000 second
• Digital teleconverter offers additional focal ranges of 35mm and 50mm
• Full HD video 1080p at 60fps; bit rate of 36Mbps for clear capture of delicate movements; frame rates of 60 fps, 50fps, 30fps, 25fps and 24fps, supporting worldwide motion picture formats
• Free FUJIFILM Camera Remote application and Wireless Communication function allows users to remotely shoot images from smartphones and tablets via WiFi
• Photos can be sent to the INSTAX Share Printer using the free INSTAX Share App (iOS and Android) SHARE Smartphone Printer
• Advanced creative filters

FUJINON XF100-400mmF4.5-5.6 R LM OIS WR

The new FUJINON XF100-400mmF4.5-5.6 R LM OIS WR is a weather-sealed, superior telephoto lens that gives photographers exceptionally sharp images with a 152mm-609mm equivalent in 35mm format. The high-performance XF100-400mmF4.5-5.6 R LM OIS WR has an optical construction of 21 elements in 14 groups, and includes five ED lenses and one Super ED lens to help reduce chromatic aberration that often occurs in telephoto lenses. As a result, it delivers the highest image quality in its class.

The XF100-400mmF4.5-5.6 R LM OIS WR has been designed for handheld shooting with a 5.0-stop image stabilization system and twin linear motors for speedy autofocus that makes it perfect for shooting fast-moving subjects. The lens is also water and dust resistant and can operate in temperatures as low as 14°F, making it suitable for use in a wide range of outdoor shooting conditions. A fluorine coating has also been applied to the front lens element to repel water and dirt, further improving the toughness and functionality of the lens.

FUJINON XF100-400mmF4.5-5.6 R LM OIS WR key features:

• Uses  21 elements in 14 groups, and 5 extra-low dispersion elements and 1 super extra low dispersion elements
  • Rounded 9 blade aperture
  • 1/3 EV (15 steps)
  • Water-repellent fluorine coating
• Weather-sealed with 13 water and dust resistant seals at 12 points
• Included lens hoods features a sliding window for accessing a polarizing filter and locking mechanism
• Compatible the XF1.4X TC WR teleconverter (140-560mm F6.3-8 or 213-853mm in 35mm equivalent)
•  Compatible with optional lens plate (MLP-75XF) and optional ARCA SWISS tripods

FinePix XP90

The new FinePix XP90 rugged digital camera is waterproof to 50ft./15m, shockproof from 5.8ft./1.75m., freezeproof to 14°F/-10°C and dustproof*,**. It features a 16.4MP CMOS sensor with a 28-140mm 5x optical zoom lens, Wi-Fi® connectivity for one touch transfers to smartphones and tablets, and captures full HD movies at 1080p, even underwater.

FinePix XP90 key features:

• 16.4MP 1/2.3” CMOS sensor
• Waterproof to 50ft./15m, Shockproof from 5.8ft./1.75m, Freezeproof to 14°F/-10°C and Dustproof
• Complies with IP68 standards
• 5x optical zoom with 28mm wide-angle setting
• 3” LCD with anti-reflection coating
• Wireless connectivity for instant image and movie sharing
• Action Camera mode
• Optical Image Stabilization
• Full HD movie capture at up to 60 frames per second
• Interval Timer Shooting and Time-Lapse Movie function
• 480 frames per second slow motion mode
• 11 Advanced Creative Filters
• High Dynamic Range (HDR) capture
• Motion Panorama 360°
• Available in Blue, Yellow, Graphite with green, and Graphite with orange

The FUJIFILM X-Pro2 (body only) will be available in late February 2016 for USD $1,699.95 and CAD $1,899.99.

The FUJIFILM X-E2S (body only) will be available in February 2016 for USD $699.95 and CAD $899.99. The FUJIFILM X-E2S kit (with FUJINON LENS XF18-55mmF2.8-4 R LM OIS) will be available for USD $999.95 and CAD $1,249.99.

The FUJIFILM X70 will be available in February 2016 for USD $699.95 and CAD $899.99.

The FUJINON XF100-400mmF4.5-5.6 R LM OIS WR will be available in February 2016 for USD $1,899.95 and CAD $2,149.99.

The FinePix XP90 will be available in February 2016 for USD $229.95 \ CAD $239.99.

* Waterproof and dustproof protection standards of products, stipulated by IEC (International Electrotechnical Commission)

** Measurement method of MIL-Standard 810F Method5 16.5-Shock of the “MIL Standard”, a standard stipulating the durability of supplies procured by the American military, set by the United States Department of Defense

Availability and pricing may vary by region.

About FUJIFILM Holdings America Corporation
About FUJIFILM North America Corporation, Electronic Imaging

For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, with medical systems, pharmaceuticals and cosmetics; graphic systems; highly functional materials, such as flat panel display materials; optical devices, such as broadcast and cinema lenses; digital imaging; and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic, software and production technologies. In the year ended March 31, 2015, the company had global revenues of $22.7 billion, at an exchange rate of 110 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.All product and company names herein may be trademarks of their registered owners.

All product and company names herein may be trademarks of their registered owners.

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You can pre-order / buy the new Fujifilm cameras and Fujinon lens at B&H (prices are in USD):

• Fujifilm XF 100-400mm f/4.5-5.6 R LM OIS WR Lens
• Fujifilm X-Pro2 Mirrorless Digital Camera (Body Only)
• Fujifilm X70 Digital Camera (Black)
• Fujifilm X70 Digital Camera (Silver)
• Fujifilm X-E2S Mirrorless Digital Camera (Body Only, Black)
• Fujifilm – X-E2S Mirrorless Digital Camera (Body Only, Silver)
• Fujifilm X-E2S Mirrorless Digital Camera with 18-55mm Lens (Black)
• Fujifilm X-E2S Mirrorless Digital Camera with 18-55mm Lens (Silver)
• Fujifilm FinePix XP90 Digital Camera (Blue)
• Fujifilm FinePix XP90 Digital Camera (Green)
• Fujifilm FinePix XP90 Digital Camera (Orange)
• Fujifilm FinePix XP90 Digital Camera (Yellow)