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PRESS RELEASE
Fujifilm Unveils Latest Development Roadmap For Interchangeable FUJINON Lenses For FUJIFILM GFX System And X Series Mirrorless Digital Cameras
Mississauga, ON, September 2, 2021 – FUJIFILM North America Corporation has unveiled the latest development roadmap for interchangeable FUJINON lenses designed for its GFX System and X Series mirrorless digital cameras.
A total of 17 lenses are on the development roadmap for the GFX System, catering to a variety of photographers with a wide range of needs who want their pictures delivered in ultra-high image quality, only made possible by using a large format sensor.
The first lens added to the GFX System roadmap is the large-aperture prime standard lens “GF55mmF1.7” (equivalent to 44mm in the 35mm film format). The fast F1.7 lens can be combined with a shallow depth-of-field, produced by the large format sensor, to render the background out-of- focus for a maximum level of creamy bokeh. This lens joins the FUJINON GF80mmF1.7 R WR to expand the lineup of F1.7 lenses.
The second FUJINON lens to be added is the first G Mount ultra-wide-angle zoom lens “GF20-35mm” (equivalent to 16mm-28mm in the 35mm film format). “When mounted on a large format GFX System camera, the wide-angle zoom lens can capture every subject detail from wide-angle to ultra-wide-angle with its incredible image-resolving power, inspiring new photographic creativity,” said Victor Ha, senior director of marketing and product development for FUJIFILM North America Corporation’s Electronic Imaging Division.
The third lens Fujifilm is currently developing is a tilt and shift ens designed to meet the expectations of professional photographers. It can tilt and shift the focal plane to correct image distortion and produce distortion-free pictures of architecture, for example, in the ultra-high image quality that only FUJINON GF lenses can deliver.
For X Series, two lenses have been added to Fujifilm’s development roadmap. The first lens is XF18- 120mm zoom lens (equivalent to 27-183mm in the 35mm film format), designed for video creators. It will be the first XF lens that provides a function to facilitate one-person shooting of full-scale video.
Additionally, XF150-600mm (equivalent to 229-914mm in the 35mm film format) has been added; an ultra-telephoto zoom that extends the X Series’ longest focal distance among zoom lenses. This lens is a perfect choice in situations that require a long focal distance, such as wildlife photography and sports photography. Its compact and lightweight design, one of the benefits of the X Mount, makes XF150-600mm highly portable and easy to hand-hold.
These additional lenses bring the total number of X Series interchangeable lenses up to a whopping forty. Fujifilm will continue to enhance its FUJINON lens lineup to address users’ diverse photography needs and to broaden the opportunities for photography creativity and enjoyment.
About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; one-time-use cameras; and the popular INSTAXTM line of instant cameras and accessories. The Electronic Imaging Division markets consumer digital cameras, lenses, and content creation solutions, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars and other optical imaging solutions. The Industrial and Corporate New Business Development Division delivers new products derived from Fujifilm technologies. FUJIFILM Canada Inc. sells and markets a range of FUJIFILM products and services in Canada.
For more information, please visit https://www.fujifilm.com/us/en/about/region, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook.
FUJIFILM Holdings Corporation, Tokyo, Japan, brings cutting edge solutions to a broad range of global industries by leveraging its depth of knowledge and fundamental technologies developed in its relentless pursuit of innovation. Its proprietary core technologies contribute to the various fields including healthcare, highly functional materials, document solutions and imaging products. These products and services are based on its extensive portfolio of chemical, mechanical, optical, electronic and imaging technologies. For the year ended March 31, 2021, the company had global revenues of $21 billion, at an exchange rate of 106 yen to the dollar. Fujifilm is committed to responsible environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.
