Fujifilm Won the Prestigious “Good Design Award 2018” With 29 Products Including 8 Cameras, 7 Lenses, and a Printer to Print Photos Shot with a Smartphone in a Square Format

The following video presents Xtra Turbo X-T3 with Nicole Emanuel / FUJIFILM:
“Australian photographer Nicole Emanual shoots horses on X-T3”

Fujifilm recently announced that it has been awarded the Good Design Award 2018 for 29 products which include the following eight cameras, seven lenses, and a printer to print photos shot with a smartphone in a square format:

instax SQUARE SQ6

Fujifilm instax SQUARE SQ6

The instax SQUARE SQ6 is a new instant camera model in the instax series, which allows users to enjoy on-the-spot photo printing. The SQ6, which uses SQUARE Film and an analogue exposure method, is intended for a wide range of users, from SNS fans to photo enthusiasts. Its main features include the cute square-form factor, which suggests the square format; a knurling processing-feel design of the body front panel with a strong graphic impression and improved grip performance; switchable shooting mode with improved visibility using display of icons and LED indicators; flash color filters that increase the pleasure of shooting and broadens the range of photographic expression; and an upscale selection of colors and textured accessories.
Fujifilm: Good Design 2018

instax SQUARE SQ20

Fujifilm instax SQUARE SQ20 (front view; left to right): matte black and glossy beige

The instax SQUARE SQ20 is the next-generation model of its predecessor SQ10, which allowed users to enjoy on-the-spot photo printing with a CMOS sensor and digital image processing technology. Its development concept was focused on enjoying square-format instant photos for informal, creative photography. The SQ20 inherits series features such as the ability to shoot beautiful photos under dim light and at short distances along with various image-editing/processing functions that can be applied before or after shooting, not to mention an iconic design for ease of use. The new features support greater pleasure and creativity: (1) the first instax camera with a 4× zooming function, (2) Motion Mode for printing the best moment from a video, and (3) an improved grip. It also features an iconic design with a simplified shape.
Fujifilm: Good Design 2018

instax SHARE SP-3

Fujifilm Instax SHARE SP-3 SQ

The instax SHARE SP-3 is a smartphone-compatible printer, which enables users to print photos shot with a smartphone in a square format with “instax SQUARE Film,” anytime and anywhere, using its dedicated apps. It features various functions that meet the needs of the time, such as to print square-format photos popular among smartphone and SNS users without trimming them; to search images through the hashtag print option on SNSs; to make available various templates for printing original photos that can be used as message and name cards. What’s more, it is a product that users can enjoy in terms of the benefits of silver halide print by printing the photos that they stored in the smartphones on instant films, which they can actually touch.
Fujifilm: Good Design 2018

FUJIFILM XF10

FUJIFILM XF10: Champagne Gold (top), Black (bottom)

The FUJIFILM XF10 is a new premium compact camera that features the smallest metal body of the X Series equipped with an APS-C sensor that delivers high image quality, and the sophisticated appearance of advanced X Series models. The extremely thin body was achieved by mounting a wide-angle fixed lens with fast aperture, which does not sacrifice brightness as well as superb descriptive performance. Single-hand operation allows users to use diverse functions comfortably, from operating the power switch to setting the image quality. While emphasizing simple automatic shooting, the camera also offers a control ring and dials made of machined metal as well as a touchscreen LCD so that users can enjoy manual shooting suitable for any situation. This unique compact digital camera targets a broad range of users, from smartphone owners who want more sophisticated shooting to users of single-lens reflex camera who want a second camera.
Fujifilm: Good Design 2018

FUJIFILM X-A5

FUJIFILM X-A5 (clockwise): silver, pink, brown

The FUJIFILM X-A5 is a mirrorless interchangeable lens digital camera within a 15–45 mm standard zoom lens kit for beginners. Targeting global markets, the camera allows users to shoot more comfortably using a higher-speed, higher-precision autofocus with lower power consumption through improved sensor and processor performance while continuing the main features of the previous model, such as an easy selfie shooting and simple, easy operation. We developed a 15–45 mm standard lens with a motorized zoom to create a smaller mirrorless system with improved operability. The popular external design has been enhanced with a beautiful, rounded design for the metallic top panel, along with other refinements, to allow users to operate it more easily while further stimulating their desire to own one.
Fujifilm: Good Design 2018

FUJIFILM X-T3

FUJIFILM X-T3 (left to right): black and silver

The FUJIFILM X-T3 is the ultimate mirrorless camera. It exhibits an optimum balance between a small, lightweight body and high image quality, and is therefore targeted at discerning advanced amateur photographers. With a new sensor and processor, it offers not only an improved autofocus, exposure, and other still-image functions but also enhanced video performance. Moreover, it is capable of recording 4K/60fps video at 10 bits as well as 4K/25fps and 24fps video at 10 bits. Other features include an information display with adjustable contrast, a sports finder mode to predict the movements of the subject, and image quality customization for both still images and videos. With a reasonably small body that outdoes the previous model, the camera supports new functions along with dozens of improvements in operability so that users can comfortably shoot all sorts of scenes, from portraits to motor sports, in both still photos and videos.
Fujifilm: Good Design 2018

FUJIFILM X-T100

FUJIFILM X-T100 (clockwise): Dark Silver, Black, and Champagne Gold

The FUJIFILM X-T100 offers beginners at photography the pleasure of looking through a viewfinder, the joy of ownership, and the impressive features of a premium camera. Although this is an entry model, its machined metal dials and metallic top are popular selling points of the X Series. The function dial enables users to access easily and intuitively the variety of tones unique to Fujifilm’s silver halide films. The back monitor can be tilted in three directions and also horizontally by 180 degrees to satisfy the user’s desire to shoot selfies. The model was developed so that users could operate it more intuitively by automatically selecting the most appropriate shooting conditions, recognizing and tracking a subject, and providing a touch LCD monitor so that even beginners can take beautiful photos. It thus satisfies users’ dual requirements for a solid appearance of a premium camera and for high operability that allows even beginners to enjoy shooting.
Fujifilm: Good Design 2018

FUJIFILM X-H1

As the new flagship model of the X Series, the FUJIFILM X-H1 features improved wide shooting functions and targets professional photographers. With a newly developed, highly robust and durable body, the model incorporates built-in 5-axes and a maximum 5.5-stop image stabilization for the first time in the X Series. Advanced autofocus, a flicker reduction function that achieves stable exposure even in settings with an unstable light source, and proprietary color reproduction enable users to achieve extremely high quality images in any environment. Its “ETERNA” mode, a new Film Simulation feature uniquely developed for movie films, has been highly regarded by the movie industry for years. The camera delivers the highest performance in the X Series, with improvements in both still image and video performance, including the addition of a feature that completely eliminates the generation of noise while shooting video. The model also addresses a broad range of needs of professional photographers and film producers.
Fujifilm: Good Design 2018

FUJIFILM GFX 50R

The FUJIFILM GFX 50R, a medium-format mirrorless camera for photography enthusiasts, includes a medium-format image sensor (equivalent to 1.7 times a full-size 35 mm). Its rangefinder style, introduced for the first time as a medium-format camera, calls to mind film cameras from long ago. It boasts a slim size and high maneuverability while allowing users not only to shoot extraordinarily high quality photos in studios but also to casually capture outdoor street photos. The restrained protrusion of the camera body enables users to easily store the camera in a bag and improves the mobility of the entire system. Furthermore, it can be more easily operated than existing digitalback units when mounted with a view camera adapter used for special situations such as tilt/shift shooting. We plan to disseminate medium-format cameras offering high image quality by providing cameras with superior features to more photographers at an affordable price.
Fujifilm: Good Design 2018

FUJINON LENS GF45mmF2.8 R WR

Fujinon GF45mmF2.8 R WR

The GF45mmF2.8 R WR is an interchangeable lens dedicated to the GFX, our medium-format mirrorless camera system. It offers high maneuverability by reducing its size and weight while providing a wider view angle (a focal length equivalent to 36 mm (on a 35 mm format)) compared to standard lenses. It is optimal for snapshots and documentary photography, enabling photographers to shoot natural photos without intimidating their subjects. We ensure that users can shoot intuitively without fail by adding the locking mechanism to the aperture ring, which is unique to XF lenses. Weather and dust resistant, the lens can be used in temperatures as low as -10˚C, so users can shoot with confidence in various shooting environments, such as in the rain or where there is a lot of dust in the air.
Fujifilm: Good Design 2018

FUJINON LENS GF250mmF4 R LM OIS WR

Fujinon GF250mmF4 R LM OIS WR

The GF250mmF4 R LM OIS WR is an interchangeable telephoto lens dedicated to the GFX, our medium-format mirrorless camera system. It allows users to express even the atmosphere of a shooting site with its overwhelmingly high-resolution performance and a rich touch of bokeh. It is surprisingly small for a medium-format lens. And its new features for excellent image stabilization and focus pre-set functions enable hand-held telephoto shooting with a medium-format camera, which had been difficult for this type of camera. Users can take photos in a secure, intuitive manner with a newly introduced locking mechanism for the aperture ring, a unique feature of our XF lenses. It is also weather and dust resistant and can operate in temperatures as low as -10°C, allowing photographers to shoot securely in various environments such as outdoors in light rain or where there is a lot of dust.
Fujifilm: Good Design 2018

FUJINON LENS XF80mmF2.8 R LM OIS WR Macro

Fujinon XF80mmF2.8 R LM OIS WR

The XF80mmF2.8 R LM OIS WR is the first medium-range telephoto-macro lens with 1.0x magnification is added to the X Series interchangeable lenses. The lens is optimal for shooting flowers and nature photos by achieving high resolving power at the focus point and a beautiful bokeh by minimizing aberrations and benefiting from advanced optical design. We have achieved both high precision and a high-speed autofocus, which has been difficult for conventional macro lenses, by combining a floating focus and linear motor. The lens is also resistant to weather and dust and can operate in temperatures as low as -10˚C, making it suitable for a wide range of outdoor shooting conditions. A fluorine coating applied to the front lens element repels water and dirt, further improving lens toughness. Shoot photos quickly and intuitively, referring to the aperture ring with aperture values, a unique characteristic of XF lenses, and the dials on the body.
Fujifilm: Good Design 2018

FUJINON LENS XF200mmF2 R LM OIS WR

Fujinon XF200mmF2 R LM OIS WR lens and X-H1 camera

The XF200mmF2 R LM OIS WR is a flagship model of a super fast-telephoto prime interchangeable premium lens for the X Series. We achieved outstanding image-resolving performance by minimizing various aberrations and using an advanced optical design. This enables users to shoot outstanding photos with expressions that only this lens can create through a bright F value and creamy bokeh created by an all-spherical lens. It features sophisticated basic performance, such as the 5.0-stop image stabilization performance that supports hand-held shooting with a super fast-telephoto lens. Also, it is resistant to dust, moisture, and low temperatures down to -10°C. It also applies a high quality matte silver coating that demonstrates a high heat-shielding effect in very hot weather, such as inside a sport stadium. The front lens element is coated with fluorine to repel water and dirt. Those features ensure the lens securely offers high image quality even in tough environments such as at sports venues and outdoors.
Fujifilm: Good Design 2018

FUJINON LENS XF8-16mmF2.8 R LM WR

Fujinon XF8-16mmF2.8 R LM WR

The XF8-16mmF2.8 R LM WR is an ultra-wide angle premium interchangeable zoom lens for the X Series, with a constant maximum aperture of F2.8. It offers the widest view angle of 120 degrees among our series of zoom lenses with its constant aperture. Moreover, it provides excellent describing capability when shooting landscapes and architecture with an emphasized sense of perspective, interior photography at dim restaurants and hotels, and nightscape and astrophotography. It delivers images with high resolution and without distortion for the entire framed area in across the whole zooming range due to its advanced optical design. The lens is also weather and dust resistant and can operate in temperatures as low as -10°C, making it suitable for use in tough outdoor shooting conditions. A fluorine coating has also been applied to the front lens element to repel water and dirt, further improving the lens’s toughness. It offers both an impressive appearance in terms of ultra-wide angle lenses and handy operability by reducing the diameter and weight while highlighting the distinctive feel of the front lens.
Fujifilm: Good Design 2018

FUJINON LENS MKX18-55mmT2.9/FUJINON LENS MKX50-135mmT2.9

Fujinon (left to right): MKX50-135mmT2.9 and MKX18-55mmT2.9

The MKX18-55mmT2.9 and MKX50-135mmT2.9 are dedicated cinema lenses for professional photographers who use our digital camera X Series allow for the creation of high quality videos. By incorporating the benefits of short flange focal distance of X Mount into optical design to the maximum extent, the lenses are both lightweight, at about 1 kg, and provide high optical performance while accommodating shooting with a limited number of people. They eliminate the need for exchanging lenses and adjusting optical axis by covering the entire normal focal length with two lenses (a standard zoom lens with focal distance of 27–84 mm and a standard telephoto zoom lens with a focal length of 76–206 mm). These bright lenses achieve T2.9* across their entire zoom range, eliminating the need to readjust the lighting and contributing to shortening the shooting time. We aimed for a design that users can operate securely with blind operation and easily identify the lenses and also read the information on the lenses easily to avoid mistaking them for another lens. *T-stop value is an index that indicates brightness of a lens based on its F-stop value and transmission rate. The smaller the value, the greater the amount of light that the lens transmits.
Fujifilm: Good Design 2018

FUJINON UA46x9.5BERD / UA46x13.5BERD

The UA46 series is the 4K-compatible fast telephoto broadcast lens offers the world’s largest zoom ratio of 46× for portable-type lenses as well as superior maneuverability. We developed the lens to respond to the strong needs of photographers who still want to shoot high-resolution super-telephoto photos full of a “you-are-there” feel from a moving vehicle that they are in while aerial shooting using drones is increasingly popular. With a small body of 358 mm in length, it enables super-telephoto shooting of 570 mm and an M.O.D. (minimum object distance) of 2.8 m. We newly developed an ultra-high precision, large-diameter, aspherical lens that suppresses, to the utmost degree, the image periphery distortion and resolution loss that readily occurs with wide angle photography. This enables high-resolution shooting across the entire zooming range. We aimed for a design that offers high operability that enables users to operate it easily while they are moving in a vehicle with frequent jolts and vibrations and highly visible description on the lens.
Fujifilm: Good Design 2018

The following video presents X-H1: Earl Abrahams x Street -Proud of- / FUJIFILM:
“South African photographer Earl Abrahams shoots streets of Johannesburg on FUJIFILM X-H1.“

PRESS RELEASE

Fujifilm won “Good Design Award 2018” with 29 products in recognition of their design and performance

Portable X-ray unit “CALNEO Xair” and X-ray diagnostic imaging system “CALNEO Dual” selected for Best 100

October 3, 2018

FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce that it has been awarded the Good Design Award 2018*, organized by the Japan Institute of Design Promotion, for 29 of its products in a wide range of business fields including instax Series of instant cameras, X Series of digital cameras and endoscopy products. The company has received the Award for 34 consecutive years since 1985. This year, 2 products have been selected for the Good Design Best 100, namely Portable X-ray unit “FUJIFILM CALNEO Xair” that facilitates easy and convenient X-ray examination for home medical care, and X-ray diagnostic imaging system “FUJIFILM DR CALNEO Dual” that is capable of capturing high-resolution X-rays and X-rays for measuring bone density at the same time. The honor of receiving the Award for as many as 29 products is in recognition of not only outstanding product appearance but also various other features such as excellent product performance and superb user interface that provides ease of use and advanced operability.

In developing a wide range of products and services, Fujifilm has pursued a high level of functionality and performance, while working on developing designs that bring out the full potential of excellent functionality. The company strives to create new product values by going one step further by pursuing not only the appearance design but also exploring designs that facilitate ease of use, operability and portability.

As Fujifilm pursues design excellence as a key product value, numerous products have won the Good Design Award from among the large number of entries. Encouraged by this achievement, Fujifilm will continue to strive to develop outstanding products.

* The Good Design Award is Japan’s only comprehensive design evaluation and promotion program operated by the Japan Industrial Design Promotion Organization (today’s Japan Institute of Design Promotion) in 1988, based on the Good Design Selection System (or G Mark System) established by the Ministry of International Trade and Industry (today’s Ministry of Economy, Trade and Industry) in 1957. The program has been run for over 50 years to promote excellent designs that facilitate industrial development and enrichment of our lives.

Fujifilm makes no representation that products in this news release are commercially available in all countries.

<“Good Design Award 2018” award-winning products>

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The following video presents PRECIOUS GFX 50R with Luca Locatelli / FUJIFILM:
“Italian documentary photographer Luca Locatelli shoots on GFX 50R“

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