Photoxels

Fujifilm X100 – Chapter 3: Designers Tell Their X100 Story

Fujifilm FinePix X100
Fujifilm FinePix X100

We wanted to communicate both the nostalgic ‘retro’ feeling of the exterior and the authentic cutting-edge qualities inside the camera. The aim of the product design team is to inspire people to identify with the product and encourage them to enjoy using it. In the case of the X100, I drew on my own personal experience and tried to imagine how people felt when they first encountered a camera – the sensation when they held it and felt the first stirring of the desire to frame and shoot a photo, and then I aimed to translate this comfortable intimacy inherent to a camera into a concrete design. I was able to experience firsthand the favorable response of the many people who came to Photokina in September (2010), and get direct confirmation that we were not mistaken in the design direction we chose.

Masazumi Imai
Design Centre.

Read the ongoing development story at: FinePix X100.

 

Support Photoxels

There are various ways to support Photoxels. Whenever you click on an ad or make any purchase from an Amazon, B&H, Adorama or other link, it does not cost you a cent more, but I earn a small commission or referral fee.

  • As an Amazon Associate I earn from qualifying purchases.
  • Visits and/or purchases you make through a qualified link (e.g. B&H, Adorama, Google ads, or any other ads on this site) may eventually earn us a commission fee from the advertisers.
  • Thank you for your support!

Advertisements: Google

Camera Buyer’s Guide

Advertisements: B&H

Advertisements: Adorama

Advertisements: Amazon

Advertisements: Skylum

Categories

Archives

Sponsored Links: Accessories