Game on With Fujifilm Instax and Nintendo!

Anyone remember the excitement around printing tangible moments from your favourite Nintendo games? Back in the ’90s, players would wait in line at Blockbuster to print a keepsake with the Pokémon Snap Stations that were available there.

FUJIFILM Corporation and Nintendo Co., Ltd. have teamed up to allow Nintendo Switch gamers to recreate that excitement and share their game play with the introduction of the INSTAX Mini Link® Special Edition Smartphone Printer (“Mini Link Special Edition”). You can now create custom prints of your favourite characters from games like the New Pokémon Snap™, Animal Crossing™: New Horizons, and Super Mario™ Odyssey right from the Mini Link Special Edition using the free dedicated Smartphone App (available on Android and iOS).

Key Features:

Print your favourite characters, add themed frames to your own photos and more using the free dedicated app
Switch Direct Print mode: in-game action screenshots can be printed effortlessly on credit card-sized INSTAX Mini Film. Simply connect wirelessly from your Nintendo Switch to your smartphone and close the gap between virtual and reality
Customize your mini Link app layout! Choose between Pokémon Snap™, Animal Crossing™ and Super Mario™ designs
Over 90+ exclusive Nintendo based character frame designs
Compatible with all INSTAX Mini Film
Split image & collage options plus video frame capture, extra fun modes party print and match test for even more fun
Motion control allows for zooming in and out by tilting the printer, and reprinting favourite photos by turning the printer upside down

PRESS RELEASE

Fujifilm announces introduction of the INSTAX Mini Link® for Nintendo SwitchTM Smartphone Printer and Smartphone App

Collaboration with Nintendo introduces image printing with Nintendo Switch game content including Animal CrossingTM: New Horizons, the Super MarioTM Odyssey, and New Pokémon SnapTM

Mississauga, ON, April 22, 2021 – FUJIFILM Corporation in collaboration with Nintendo Co., Ltd. is revolutionizing how gamers can share their game play, featuring the introduction of the INSTAX Mini Link® for Nintendo Switch Smartphone Printer (hereinafter “Mini Link Special Edition”). As part of this collaboration, Nintendo Switch owners can create fun custom prints of their game play right from their Mini Link Special Edition using the new, dedicated Smartphone App^*1.

The new Mini Link Special Edition and related product App will be released to authorized Fujifilm product dealers on April 30, 2021, in conjunction with the launch of the New Pokémon Snap^*2 game for the Nintendo SwitchTM system. The App allows filters and frames to be added to screenshots taken using the Nintendo Switch capture function, which can be printed onto INSTAX instant images via the Mini Link Special Edition for users to display and share. A simple QR Code scan of the game screen using the Mini Link Special Edition App allows the image to be printed with a variety of character frames based on Nintendo Switch games including New Pokémon Snap, Animal Crossing: New Horizons, and Super MarioTM Odyssey. Current INSTAX MINI Link Smartphone printer users can also download this new App for free, for use with their existing Smartphone printer product^*3.

To celebrate this collaboration, the Mini Link Special Edition will be featured in Ash White, with red accents on the top surface, and with the power button accented in blue, denoting the signature colors of the Nintendo Switch system. It will be available as a single printer, but also in a special bundle with a customized silicone case designed with the popular Pokémon Pikachu. The special bundle will be released in a limited quantity concurrently with the Mini Link Special Edition.

Pricing and Availability

This new Mini Link Special Edition will be available at retail in mid May 2021 at a manufacturer’s suggested retail price of $129.99 CDN.
The bundle will be available late May 2021 at a manufacturer’s suggested retail price of $179.99 CDN.

For more information, please visit https://www.fujifilm.com/ca/en/consumer/instax/printers.

^*1: A free App, compatible with Android phones and iPhones, is required for use of the Mini Link Switch. It can be downloaded from Google Play in the case of Android phones and from the App Store for iPhones. Android and Google Play are trademarks or registered trademarks of Google Inc. iPhone and App Store are trademarks of Apple Inc. The iPhone trademark is used in Japan under license from iphone Co., Ltd. There are some countries and regions where consumers will not be able to download the dedicated Smartphone App “INSTAX MINI LINK for Nintendo Switch”.
^*2: ©2021 Pokémon. ©1995-2021 Nintendo/Creatures Inc./GAME FREAK inc. ©1999 Nintendo/HAL Laboratory, Inc.
Developed by BANDAI NAMCO Studios Inc.
^*3: The dedicated Smartphone App “INSTAX MINI LINK for Nintendo Switch” can be used not only with the new color “Ash White (Red&Blue)” printer, but also with the full lineup of “Ash White”, “Dusky Pink” and “Dark Denim” INSTAX MINI LINK Smartphone printer products.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; one-time-use cameras; and the popular INSTAXTM line of instant cameras and accessories. The Electronic Imaging Division markets consumer digital cameras, lenses, and content creation solutions, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars and other optical imaging solutions. The Industrial and Corporate New Business Development Division delivers new products derived from Fujifilm technologies. FUJIFILM Canada Inc. sells and markets a range of FUJIFILM products and services in Canada.

For more information, please visit https://www.fujifilm.com/us/en, go to https://www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to https://www.facebook.com/FujifilmNorthAmerica to like Fujifilm on Facebook.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings cutting edge solutions to a broad range of global industries by leveraging its depth of knowledge and fundamental technologies developed in its relentless pursuit of innovation. Its proprietary core technologies contribute to the various fields including healthcare, graphic systems, highly functional materials, optical devices, digital imaging and document products. These products and services are based on its extensive portfolio of chemical, mechanical, optical, electronic and imaging technologies. For the year ended March 31, 2020, the company had global revenues of $21 billion, at an exchange rate of 109 yen to the dollar. Fujifilm is committed to responsible environmental stewardship and good corporate citizenship. For more information, please visit: https://www.fujifilmholdings.com