In collaboration with Joe McNally, Lastolite introduces three new products to the Joe McNally Signature Collection. The Joe McNally Ezybox Speedlite Plus, Skylite Rapid with Masks and 4:1 Umbrella combine Joe McNally’s strong knowledge of the field and Lastolite’s innovative design for products.
- “The Joe McNally Ezybox Speedlite Plus attaches directly on to any traditional flashgun with its one outer and three alternative inner diffusers.
- The Joe McNally Skylite Rapid with Masks offers photographers quick assembly while delivering reliable lighting control and versatility.
- Finally, the Joe McNally 4:1 Umbrella is the ultimate umbrella in terms of versatility and control in comparison to others on the market, allowing photographers to switch from circular to square catchlight.“
The suggested retail prices for these new additions in the Joe McNally Signature Collection are $149.95 (Ezybox Speedlite Plus), $379.95 (Skylite Rapid with Masks) and $259.95 (4:1 Umbrella).
For additional information about Lastolite and its products, please visit www.lastolite.ca. To learn more about Gentec International, please visit www.gentec-intl.com and www.facebook.com/GentecInternational.
NEWS RELEASE
LASTOLITE INTRODUCES THREE EXCITING NEW PRODUCTS TO THE POPULAR JOE MCNALLY SIGNATURE COLLECTION
TORONTO, ON., June 4, 2014 – Gentec International, the Canadian distributor of Lastolite lighting modifiers and accessories, announces 3 exciting new products to be added to the Joe McNally Signature Collection. These products have been developed in collaboration with Joe McNally, combining his experience in the field and Lastolite’s innovative product development.
Joe McNally Ezybox Speedlite Plus (LS2420JM)
Joe McNally Ezybox Speedlite Plus (LS2420JM)
Lastolite: Joe McNally Ezybox Speedlite Plus in action
The Joe McNally Ezybox Speed-Lite is a 22cm x 22cm (8.5’’ x 8.5’’) mini softbox which attaches directly onto any traditional flashgun, whether it’s on or off camera. The ultra-portable softbox features 1 outer and 3 alternative inner diffusers, (1 stop diffuser, Soft Silver, Soft Gold), which combined with the white interior of the softbox deliver ultimate control; unrivalled softness and best in class distribution of light. The Joe McNally Ezybox Speedlite Plus has a suggested retail price of $149.95.
Joe McNally Skylite Rapid with Masks (LR81146JM)
Joe McNally Skylite Rapid with Masks (LR81146JM)
Lastolite: Joe McNally Skylite Rapid in action
The Joe McNally Skylite Rapid with Masks features a rigid aluminum frame, which is quick to assemble and delivers reliable lighting control, even in the most demanding conditions. The innovative mask system provides simple light shaping adjustments, therefore maximizing versatility. The Joe McNally Skylite is also compatible with all Lastolite Skylite Rapid accessories and fabrics. The Joe McNally Skylite Rapid has a suggested retail priceof $379.95.
Joe McNally 4:1 Umbrella (LU5038JM)
Joe McNally 4:1 Umbrella (LU5038JM)
Lastolite: Joe McNally 4-1Umbrella in action
The Joe McNally 4:1 is the ultimate umbrella offering more versatility and control than any other umbrella of its size on the market. The umbrella offers White Bounce, Silver Bounce, Shoot Through and Shoot Through with Square Mask configurations. The removable mask introduces softbox style lighting whilst also allowing the photographer to switch from a circular to square catchlight. The Joe McNally 4:1 Umbrella has a suggested retail price of $259.95.
For more information, please contact Alyssa Acorn, Cohn & Wolfe, at 416-924-5700, extension 4041, or email alyssa.acorn@cohnwolfe.ca.
About Gentec International
Founded in 1990, Gentec International is Canada’s leading consumer accessory products company, supplying a complete range of photo, video, digital, sport optics, home theatre, electronics, wireless, and mobile audio products to the Canadian retail marketplace. Gentec offers a variety of prominent brands, including Optex, Sigma, SanDisk, Manfrotto, Gitzo, National Geographic, Kata, Avenger, Roots, Gary Fong, Black Rapid, Mobifoto, iQ, Sunpak, Energizer, Bushnell, Tasco, and Zeiss. Gentec operates out of a high-cube, state-of-the-art, fully computerized 100,000-square-foot warehouse and distribution centre that offers efficient, seamless service to our customers. With over 90 employees, Gentec covers the needs of its retailers coast to coast using the latest technology systems, streamlined efficiencies, and customer service that is second to none.
Learn more – visit www.gentec-intl.com
About Lastolite
Established in 1985, the company started out with just a handful of employees and one product, the original ‘pop-up’ circular reflector. In 2011 Lastolite proudly received the prestigious Queen’s Award for Enterprise in recognition of their export achievements. Today, with approximately 70 employees, operating from a 65,000 sq. ft. manufacturing facility, Lastolite offers a comprehensive range of innovative and award winning products to over 60 countries worldwide. Innovation is at the heart of the company. Lastolite holds a number of worldwide patents for its products and ongoing investment into research and development enables the company to continue delivering ground breaking products to the market.
Learn more – visit www.lastolite.ca