Gentec International Announces New 35mm F1.4 DG HSM Lens: Sigma’s New Art Line

This video presents “SIGMA – Interview with CEO Mr Yamaki at Photokina 2012”:

CEO Mr Yamaki talks about Sigma’s three new lines of lenses:
- Contemporary Line (C)
- Art Line (A)
- Sports Line (S)

Introducing the Sigma’s new Art line, the 35mm F1.4 DG HSM lens

Premiering Sigma’s new Art line, the 35mm F1.4 DG HSM lens is designed with a focus on optical performance and artistic expression for landscapes, portraits, still-life, close-ups or casual snaps.

It will be available in December for Canon and Sigma mounts

Nikon, Pentax, and Sony mounts will follow in 2013

NEWS RELEASE

SIGMA’S NEW 35MM F1.4 DG HSM LENS FEATURES NEW DESIGN AND UNRIVALLED PERFORMANCE

TORONTO, ON., November 20, 2012 – Gentec International announces the new 35mm F1.4 DG HSM lens, the first offering from Sigma’s new Art line, one of three new lines that also includes Contemporary and Sports categories. As part of the Art line, the new lens has been designed with a focus on optical performance and artistic expression for users who value a creative, dramatic outcome above compactness and multi function. The completely new lens design delivers ease of use and superior performance, whether used for landscapes, portraits, still-life, close-ups, or casual snaps.

As part of Sigma's Art line, the lens has been designed with a focus on optical performance and artistic expression for users who value a creative, dramatic outcome above compactness and multi function. — As part of Sigma’s Art line, the lens has been designed with a focus on optical performance and artistic expression for users who value a creative, dramatic outcome above compactness and multi function.

The 35mm F1.4 DG HSM lens is a high-performance lens with a large, bright F1.4 aperture that produces a beautiful bokeh effect; the large aperture makes the lens particularly suited for HD video.

Sigma 35mm F1.4 DG HSM Lens Side View; “F” Low Dispersion (FLD) glass element; Special Low Dispersion (SLD) glass elements

The lens incorporates an “F” Low Dispersion (FLD) glass element, with performance equal to fluorite, and Special Low Dispersion (SLD) glass elements to correct chromatic aberrations and achieve ultra-high image quality through the entire focusing range. Optimum alignment of aspheric lenses corrects astigmatism and field curvature to ensure high resolution, even in peripheral areas. A floating inner focusing system compensates for astigmatic and spherical aberrations and provides extremely high optical performance for close-up photos. The advanced optical design, combined with Sigma’s Super Multi-Layer Coating, reduces flare and ghosting and provides sharp, high-contrast images, even in backlit conditions. The lens incorporates a Hyper Sonic Motor (HSM) with an enhanced algorithm to provide smooth, quiet, high-speed autofocus with full-time manual focus override. A specially treated brass bayonet mount provides greater strength, precision, and durability.

Like all Sigma lenses, the new 35mm F1.4 DG HSM is made entirely in Japan under a tightly controlled production system and subject to a rigorous, newly-developed quality control inspection before shipping. The lens is compatible with Sigma’s new USB Dock and Optimization Pro software that let you update lens firmware and adjust parameters such as focus, a feature developed exclusively for lenses in Sigma’s three new lines.

The Sigma 35mm F1.4 DG HSM lens has a suggested retail price of $999.95 and will be available in December for Canon and Sigma mounts. Nikon, Pentax, and Sony mounts will follow in 2013.

For more information, please contact Samantha Eng, Cohn & Wolfe, at 416-924-5700, extension 4031, or email samantha.eng@cohnwolfe.ca.

About Gentec International

Founded in 1990, Gentec International is Canada’s leading consumer accessory products company, supplying a complete range of photo, video, digital, sport optics, home theatre, electronics, wireless, and mobile audio products to the Canadian retail marketplace. Gentec offers a variety of prominent brands, including Optex, Sigma, SanDisk, Manfrotto, Gitizo, National Geographic, Kata, Avenger, Roots, Gary Fong, Black Rapid, Mobifoto, iQ, Sunpak, Energizer, Bushnell, Tasco, and Zeiss. Gentec operates out of a high-cube, state-of-the-art, fully computerized 100,000-square-foot warehouse and distribution centre that offers efficient, seamless service to our customers. With over 90 employees, Gentec covers the needs of its retailers coast to coast using the latest technology systems, streamlined efficiencies, and customer service that is second to none. Learn more – visit www.gentec-intl.com.

SPECIFICATIONS:

Focal Length: 35mm

Minimum Aperture : F16

Lens Construction: 13 Elements in 11 Groups

Angle of View: 63.4°

Number of Diaphragm Blades: 9 (rounded diaphragm)

Minimum Focusing Distance: 30 cm / 11.8”

Maximum Magnification: 1:5.2

Filter Size: 67 mm

Dimensions: Diameter: 77 mm / 3” x Length: 94 mm / 3.7”

Weight: 665 g / 23.5 oz

Mounts (AF): Canon, Nikon, Pentax, Sony, Sigma