photoxels
You may not know it, but the name Hasselblad evoked envy and desire in many photographer’s heart back in the days of film photography. Hasselblad’s medium format cameras were premium tools used by professional photographers, especially in studio photography. 80 years ago, Hasselblad released its first camera, the HK-7. Now, in 2021, it commemorates these 80 years with 800 limited-edition 907X Anniversary Edition Kits.
This 907X Anniversary Edition Kit draws inspiration from the SWC (Super Wide Camera) and features an anodized Lunar Grey trim and lens, and a black leatherette cover. The kit includes a 907X camera body, the XCD 3,5/30 lens, the CFV II 50C digital back, control grip, and optical viewfinder.
2021-09-28
CELEBRATING AN 80-YEAR LEGACY: THE HASSELBLAD 907X ANNIVERSARY EDITION KIT
Hasselblad proudly launches the 907X Anniversary Edition Kit, comprised of a CFV II 50C digital back, 907X camera body, control grip, optical viewfinder, and XCD 3,5/30 Lens. This edition, limited to just 800 kits, commemorates 80 years since the launch of Hasselblad’s first camera, the HK-7, in 1941.
Since its inception, Hasselblad cameras have been trusted by photographers, capturing countless iconic moments and touching stories, including documenting the historical moment of the first humans on the Moon. Over the past eight decades, Hasselblad has continuously pushed the boundaries on medium format and imaging technology with cutting-edge developments and unique photography styles, providing endless inspiration to creators that pursue excellence.
In the 1950s, Hasselblad created its first wide-angle camera series, the Super Wide Camera. At the time, correcting optical aberration and distortion from wide-angle lenses was a challenge, as the aspherical lenses we know today were not yet available. The SWC, however, broke the mould. Instead of using a mirror, it utilized a rangefinder design which allowed the rear element to be placed closer to the focal plane, effectively reducing aberration and distortion. These developments produced clear, uncompromised images, as well as allowed for a significantly slimmer camera body. Decades later, the SWC camera continues to be known for its outstanding design and superb image quality.
The 30mm wide-angle lens in the Hasselblad 907X Anniversary Edition Kit was thoughtfully selected to echo the Biogon 38mm wide-angle lens used in the SWC. The 907X Anniversary Edition lens has a brand-new lens design and features a delicately etched focus ring in a Hasselblad logo print. The camera and grip in the kit are covered by black grain leatherette and highlighted with anodized Lunar Grey trim. The combination is also consistent with the colours of the SWC. Additionally, one side of the camera features a commemorative plate that reads “Since 1941,” while “Hasselblad” in handwritten lettering marks both the camera body and the optical viewfinder.
The 907X also reinvigorates the heritage of the SWC camera by adding modern flourishes. In addition to live view and autofocus, the 907X camera body is fully compatible with HC/HCD, V, and XPan Lens Adapters, enriching image capture possibilities with the CFV II 50C digital back. This digital back also blends seamlessly with a film camera body, coupling analogue and digital technologies.
The CFV II 50C digital back has a touch and tilt rear display that enables effortless waist- level shooting. Attach the back to any V System camera, then tilt the screen to a suitable angle or use a waist-level viewfinder for easy image composition, focusing, and review.
Main features of the Hasselblad 907X Anniversary Edition Kit include:
- Large medium format 50MP 43.8 x 32.9mm CMOS sensor
- Up to 14 stops of dynamic range
- 16-bit colour definition
- Integral central lens shutter (speed from 1/2000th of a second to 68 minutes)
- Hasselblad Natural Colour Solution (HNCS)
- 3.2-inch TFT rear display, 2.36M dots, tilts up to 90 degrees for waist-level shooting
- Supports 2.4GHz and 5.8GHz wireless connection
- USB-C port for charging, up to 5Gbps transmission rate
- Dual UHS-II SD card slots
- Hasselblad User Interface (HUI), easy to use and intuitive
- Compatible with Phocus Mobile 2 for tethered capture, image editing, importing and exporting photos, and firmware updates
The 907X Anniversary Edition Kit will be limited in quantity and is now available for pre-order. Please inquire with local dealers. The Edition Kit has an MSRP of €15,500 / £13,900 / CNY¥ 117,000 / JPY¥1,958,000 including VAT and $15,100 excluding sales tax.
ABOUT HASSELBLAD
Headquartered in Sweden, renowned around the globe. Since 1941, Hasselblad cameras have inspired photographers to create classic masterpieces and capture many iconic images, including documenting the historical moment of the first humans on the Moon. For 80 years, Hasselblad has expanded the boundary of photographic storytelling with its excellent image quality, exquisite Scandinavian design, and meticulous craftsmanship, equipping customers with the ability and inspiration to create excellent images.
