Hasselblad recently launched the new medium format H6D camera range.

Hasselblad's medium format H6D — Hasselblad’s medium format H6D

The following video presents Hasselblad H6D – A New Chapter In Medium Format Photography:

As Hasselblad celebrates its 75th anniversary, our Swedish craftsmanship comes to the fore: driven by our passion for excellence, based on our uncompromising image quality, design and performance and drawing on our core strengths, we present a new chapter in medium format photography.

The H6D range introduces the H6D-100c with 100MP CMOS sensor and the H6D-50c with a 50MP CMOS sensor.

The Hasselblad H6D-50c is priced at EUR 22900 (26,110.58 US Dollar at the current exchange rate) – ex VAT. The H6D-100c is priced at EUR 28900 (32951.78 US Dollar at the current exchange rate) – ex VAT.

The following video presents The all new Hasselblad H6D presented by Karl Taylor:

“My concept for the shoot was to celebrate the new camera. I wanted to create something that emulated the colours of the camera, the colour scheme and the new dynamics. But I also wanted to really put the camera to the test.” – Karl Taylor

Also, the H lens range is fully compatible.

Fully 100MP+ compatible
The new HC & HCD lenses, now marked with an orange colour, are supplied with a 24 month warranty (or 1,000,000 exposures, whichever comes first). If you register before 30th September 2016, Hasselblad will give you an extra 12 months warranty FREE.

Hasselblad H6D: Official Sample Image by Tom Oldham

Furthermore, Phocus 3.0 (coming soon) is the FREE image processing software, which “already delivers the best quality RAW file processing, has been updated and expanded with new features that work seamlessly with the H6D.“

Hasselblad H6D: Official Sample Image by Aorta

PRESS RELEASE
2016-04-07

Hasselblad launches an all new medium format camera

75 years at the forefront of imagery, Hasselblad continues to innovate

Hasselblad began its journey when founder, Victor Hasselblad, refused to simply copy an aerial surveillance camera at the request of the Swedish government who asked him if he had the skills to produce a camera identical to one that had been captured. He famously said: ‘No, but I can make a better one’. The camera maker has once again, followed Victor’s philosophy and applied it to the award winning H medium format camera – launching the all new H6D.

Rather than an improvement on the existing medium format H Cameras, the H6D range has been completely rebuilt with new technical components and an all new electronic platform. The pioneering range retains the modularity appreciated by medium format enthusiasts along with iconic design elements and Swedish handmade quality for which Hasselblad is renowned.

The H6D range introduces the H6D-100c with CMOS sensor, a 100MP option and the H6D-50c with a 50MP CMOS sensor. A wider range of shutter speeds from 60 minutes to 1/2000th of a second, increased ISO range and a faster shooting rate along with USB 3.0 Type-C connector that delivers exceptionally fast file transfer. The H lens range is fully compatible and, with the choice of a faster shutter speed, can be further leveraged than with previous ranges.

The H6D-100c brings 4K video capability to medium format. The high-definition rear touchscreen LCD delivers a pin sharp live view experience and Wi-Fi as standard, a HDMI connector, for external monitor connectivity, completes the tool set.

Built-in dual card slots allow enhanced media capability; a CFast slot allows for high-speed capture and an SD card slot enables maximum compatibility. The all new platform is capable of handling the largest file throughput with speed and ease using optimised algorithms for matchless quality les.

Hasselblad’s image processing software, Phocus, has been enhanced with the new 3.0 version delivering additional features that allow you to apply local adjustments in the image and a new graphical interface that improves work flow and user experience.

Commenting on the launch Perry Oosting, Hasselblad CEO noted: “The launch of the H6D range is the beginning of a year of celebration for Hasselblad. It’s fitting that we have returned to our pinnacle medium format camera to showcase the innovation and passion that have been present in every one of our first 75 years. Our obsessive approach to optical quality and precision hand building in Sweden is at the heart of this camera.

We have retained the best and introduced the most relevant – delivering a medium format camera which we believe the Hasselblad user will fall in love with all over again.”

About Hasselblad

Founded in 1941, Hasselblad is the leading manufacturer of medium format cameras and lenses. Handmade in Sweden, Hasselblad cameras are renowned for their iconic ergonomic design, uncompromising image quality, Swedish craftsmanship and high performance. For 75 years Hasselblad cameras have captured some of the world’s most iconic images – including the rst landing on the moon – and helped shape the way we look at the world through genuine photographic artistry. Trusted by NASA and used by the greatest photographers in the world, Hasselblad continues to create products with uncompromising image quality that inspire.

The Hasselblad H Camera System with its professional lens family and unique advancements is widely acknowledged as the most comprehensive digital camera system of its kind available today. Recently Hasselblad was the rst to launch the fully integrated medium format camera system incorporating the latest in CMOS sensor technology: the H5D-50c. The latest CMOS-based product launches also include the CFV-50c digital back for V System photographers and a 200 Mpix Multi-Shot camera H5D-200c MS. In 2016 Hasselblad launched the all new H6D-50c and H6D-100c.

Headquartered in Gothenburg, Sweden, where the cameras are handmade, Hasselblad is a global brand with offices in New York, London, Tokyo, Paris, Copenhagen and Hamburg with distributors throughout the world.

For more information, visit Hasselblad online: www.hasselblad.com
Follow Hasselblad on Instagram: www.instagram.com/hasselblad_official
Follow Hasselblad on Facebook: www.facebook.com/Hasselblad
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Follow Hasselblad on LinkedIn: www.linkedin.com/company/hasselblad
Follow Hasselblad on YouTube: www.youtube.com/HasselbladAS

The following video presents The all new Hasselblad H6D put to the test by Tom Oldham:

When we put one of our first Hasselblad H6D prototypes in the hands of London-based portrait photographer Tom Oldham we told him he could ‘test-drive’ it wherever and however he wished. And he did. With a fitting touch of irony, Tom took it to Hasselblad’s homeland, Sweden – and teamed up with two of the fittest young athletes in the country for a punishing three-day shoot.

The following video presents Hasselblad Phocus 3.0 introduced by Karl Taylor:

To complement the release of the Hasselblad H6D camera system, our raw conversion software has been enhanced with additional tools to allow more precise application of corrections.