LEICA CAMERA AND MOMENTA WORKSHOPS COLLABORATE ON DOCUMENTARY PHOTOGRAPHY WORKSHOPS

Momenta Workshops’ Project Series to feature the coveted Leica M9 and X1

Allendale, NJ (July 22, 2011) – Leica Camera, Inc., the legendary German camera manufacturer, has chosen to collaborate with Momenta Workshops, the documentary photography and multimedia training company, on their 2011-2012 Project Series. Beginning November 2011, participants of Momenta Project workshops are invited to discover all the facets of narrative documentary photography and multimedia storytelling while capturing images of uncompromising quality with Leica equipment. Host destinations include New Orleans, Washington, D.C., India and South Africa. The collaboration between Leica Camera and Momenta will kick off with a seminar on the art and business of nonprofit photography in honor of FotoWeekDC in November, 2011.

“Leica Camera is excited to lend our support to Momenta Workshops’ Project Series,” says Christian Erhardt, Vice President of Marketing at Leica Camera, Inc. “Momenta Workshops and Leica Camera share the common goal of providing visual journalists and artists around the world with an unparalleled shooting experience. We are delighted to offer participants of Momenta Workshops’ Project Series the opportunity to capture images of unmatched brilliance with our equipment.”

“Photographers have been using Leica cameras to document the world since the inception of photojournalism,” said John Anderson, Founder of Momenta Workshops. “The merging of Leica cameras with Momenta’s participants is a natural fit. Both companies have a mission to better the world through quality photographic creation. Now, our attendees will be able to create quality nonprofit photo stories while using the best digital cameras for documentary photographers.”

While working alongside nonprofits around the world, participants of these special Momenta workshops experience both hands-on training programs with Momenta’s award winning instructors and the benefits of using Leica digital cameras and lenses for their documentary projects. Each Momenta workshop features one-on-one editing sessions for at least one hour a day with instructors. Other program highlights include lectures, customized handbooks, software training, storytelling building and project development.

“These workshops are more like a photographic practicum than a workshop,” said Anderson. “The experience allows attendees to be submerged into a documentary environment with real-world expectations. This trains photographers to work on a deadline, learn new techniques and expand their narrative skills while being surrounded by other passionate documentarians.”

Ranging from five to ten days, the workshops welcome both amateur and professional photographers. Amateurs can explore the world of point-and-shoot photography with the X1, Leica’s high-performance compact camera, while more experienced photographers have the opportunity to utilize Leica’s flagship M9 rangefinder camera along with the portfolio of M lenses.

For additional information on this special series of workshops and to sign up, please visit www.momentaworkshops.com or e-mail info@momentaworkshops.com. To learn more about Leica Camera, please visit www.leica-camera.com.

About Leica Camera:
Leica represents a union of craftsmanship, technology and experience. It is at once an extension of art, knowledge and philosophy, providing a state-of-the-art optical experience in a precision, hand-made photographic instrument. Leica Camera has a simple mission: to provide users with an incomparable experience, an instrument that defines an unsurpassed heritage and sets a standard of excellence for the industry to meet.

About Momenta Workshops:
Momenta strives to elevate and support the community of visual journalists and artists around the world through practical, real world training scenarios. Our workshops are personal and challenging but they are always fun. We see photography as a communicator of ideas and emotions across a wide human audience. It is the principles we were founded on and the belief that brings our students back over and over again.