Leica Appoints Roland Wolff As Director of Corporate Retail

LEICA CAMERA, INC. ANNOUNCES APPOINTMENT OF ROLAND WOLFF AS DIRECTOR OF CORPORATE RETAIL

Allendale, NJ (August 3, 2011) – Leica Camera, Inc. announced today the promotion of Roland Wolff from Director of New Business Development to his new position as Director of Corporate Retail. In this role, Mr. Wolff will be responsible for the implementation of Leica Stores and Leica Boutiques as part of the Leica Camera retail concept in the Americas. These stores and boutiques have internationally become destinations for new and existing Leica customers to experience Leica’s premium products first hand, resulting in an unparalleled buying and service experience.

“Through a number of diverse roles, Mr. Wolff has greatly contributed to Leica Camera’s recent successes and we are extremely pleased that he will continue to build on these accomplishments as Director of Corporate Retail,” said Roger Horn, President of Leica Camera, Inc. “His education, training and skill set combined with extensive experience in the photographic industry make this new role an ideal fit.”

Since joining Leica Camera in 1998, Mr. Wolff has held various positions in the company internationally. His work experience spans from Director of New Business Development to Product Marketing Manager for Digital Compact Cameras and Managing Director in the UK, introducing Mr. Wolff to a global understanding of the legendary photography brand.

About Leica Camera:
Leica represents a union of craftsmanship, technology and experience. It is at once an extension of art, knowledge and philosophy, providing a state-of-the-art optical experience in a precision, hand-made photographic instrument. Leica Camera has a simple mission: to provide users with an incomparable experience, an instrument that defines an unsurpassed heritage and sets a standard of excellence for the industry to meet. www.leica-camera.com