photoxels
LEICA CAMERA AT MERCEDES-BENZ FASHION WEEK
On-Site Leica Specialists Available to Loan-Out the S2 & M9
WHO:
Leica Camera Inc. will be offering fashion press and photographers at Mercedes-Benz Fashion Week the opportunity to experience the renowned Leica S2 and Leica M9 professional-grade cameras. Leica product specialists will be on-site at a dedicated booth located near the entrance of the event to provide photographers and press with the unique opportunity to trial a Leica S2 or Leica M9 with lenses. Photographers in attendance are encouraged to try out the most advanced camera technology at the world’s preeminent runway shows.
WHAT:
Loan-outs begin 30 minutes prior to each show daily and cameras must be returned by 7:00pm the same day. Borrowers are asked to bring their own memory card (Leica S2 is compatible with SD and CF cards; Leica M9 is compatible with SD cards only).
Reservations can be made in person 24-hours in advance to request a particular model. A deposit of valid ID and credit card is required but no charges or holds will be run on the credit card, providing the camera is returned in similar condition within the allotted timeframe.
About the Leica S2: Leica Camera has once again
revolutionized the world of photography with the digital S-system, a completely new digital camera concept to meet supreme professional requirements. The decisive advantage of the Leica S2 is the sum of its features: flexibility, durability and easy operation combined with industry-leading resolution and image quality. With a resolution of 37.5 megapixels, the S2’s 30 x 45mm CCD sensor features an aspect ratio of 3:2 and an area nearly 60% larger than that of a traditional 35mm camera, resulting in stunning image quality.
About the Leica M9: As the world’s first digital rangefinder camera with a 24 x 36 sensor, the Leica M9 carries the proud heritage of the Leica M system into the digital age. A truly professional camera for authentic Leica M photography in the familiar, classic and timeless M design, the M9 is the perfect contemporary tool for those who set the highest standard in image quality and are committed to creating images of enduring value. The M9 is compatible with nearly every Leica M lens in existence.
WHEN:
Thursday, September 9 – Thursday, September 16, 30 minutes prior to each show daily until 7:00pm
WHERE:
Mercedes-Benz Fashion Week at Lincoln Center Lobby #2
LINKS:
Website: http://leica-camera.com
Blog: http://blog.leica-camera.com
Facebook: http://www.facebook.com/LeicaCamera
http://www.facebook.com/S.System
Twitter: http://twitter.com/leica_camera
MEDIA CONTACTS:
Evins Communications
Jordan Frank jordan.frank@evins.com / 212.377.3597
Clara Kroher clara.kroher@evins.com / 212.377.3589
