The following video presents The new Leica T Camera System.

Introducing the Leica T Camera System. Watch the uncompromising story behind Leica Camera’s latest innovation and learn why the new Leica T Camera System is easy to use, hard to forget.

Leica Camera AG, Wetzlar, has received the following awards for two of its products at this year’s iF DESIGN AWARD ceremony.

• The iF Gold Award in the Audio/Video category of the Product discipline went to the Leica T camera.
• The Leica M Edition 60 was chosen for a further design award in the same category.

The product design of the two award-winning Leica cameras was “born of a collaboration with AUDI Design.”

Leica T: Jury-Statement

This Leica T camera has succeeded in combining typical brand value with progressive and contemporary elements. The shape is reliably clean and geometric – developed in collaboration with Audi Design – and the high quality shell, made of one single piece of aluminum as well as the extremely reduced design typical of Leica is totally inspiring.

http://exhibition.ifdesign.de/entrydetails_en.html?mode=esearch&offset=1

Leica M Edition 60

…Reduced to only the essential camera features, the Leica M Edition 60 is the first digital camera to concentrate exclusively on the bare functions required for digital photography – shutter speed, aperture, focusing and ISO sensitivity. Stainless steel – a material that is extremely difficult to work with – has been employed for the visible metallic elements of the camera and lens.

http://exhibition.ifdesign.de/entrydetails_en.html?mode=esearch&offset=0

PRESS RELEASE

2015 iF DESIGN AWARD WINNER: THE LEICA T SCOOPS iF GOLD AWARD

Leica Camera AG, Wetzlar, has received awards for two of its products at this year’s iF DESIGN AWARD ceremony. The iF Gold Award in the Audio/Video category of the Product discipline went to the Leica T camera and the Leica M Edition 60 was chosen for a further design award in the same category. The product design of the two award-winning Leica cameras was born of a collaboration with AUDI Design.

The iF DESIGN AWARD was presented in five disciplines: Product, Packaging, Communication, Interior Architecture and Professional Concept. An iF Gold Award is presented in each of the various subcategories of each discipline. The awards were presented to the 75 best contenders before an audience of 2,000 guests from the international design scene, the media and the worlds of business and politics in Munich on 27 February 2015. The globally recognised iF seal of quality was first awarded in 1953 and honours exceptional design and outstanding achievement in the field of design. Submissions for the competition are received from a wide range of participants, including the automotive industry and design agencies.

The Leica T wowed the jury with an unmistakeable design concept distinguished by clean lines, smooth surfaces and minimalist forms. Its outstanding features include a compact and robust body machined with innovative precision tools from a single block of aluminium in the Leica factory. The use of premium materials and their processing in an elaborate manufacturing process are unique in the history of camera construction and lend the Leica T its unmistakeable look, feel and solidity. Combining exceptional design with only the most essential functions, the Leica T camera and its portfolio of precise, high-performance lenses offer everything anyone could ever need for pure, creative photography and the best image quality.

The Leica M Edition 60, a special edition celebrating the 60th anniversary of the Leica M rangefinder system and comprising a Leica M-P (Type 240) digital camera and a fast Leica Summilux-M 35 mm f/1.4 ASPH. lens, particularly impressed the jury with its features and perfect finish. The Leica M Edition 60 is the first digital camera to dispense with the monitor screen and take a radical approach in concentrating on the functions essential to photography – shutter speed, aperture, focusing and ISO sensitivity. Working with the Leica M Edition 60 intentionally demands the same care and attention as working with an analogue model. Only the sensor and the entire electronics reflect the state of the art of contemporary camera technology. A particularly outstanding feature of the Leica M Edition 60 is the exceptional high quality of its finish. All visible metal elements of the camera and its lens are made of stainless steel, a material that is extremely difficult to work with. Resilient and durable in equal measure, this material guarantees enduring value preservation and lends the products a refined character with a silky sheen.

About Leica Camera

Leica Camera AG is an internationally operating, premium-segment manufacturer of cameras and sport optics products. The legendary status of the Leica brand is founded on a long tradition of excellence in the construction of lenses. And today, in combination with innovative technologies, Leica products continue to guarantee better pictures in all situations in the worlds of visualisation and perception. Leica Camera AG has its headquarters in Wetzlar, in the state of Hesse in Germany, and a second production site in Vila Nova de Famalicão, Portugal. The company operates branch offices in England, France, Japan, Singapore, Switzerland, South Korea, Italy, Australia and the USA. New and innovative products have been the driving force behind the company’s positive development in recent years.

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The following video presents iF design award night 2015:

A festive awards ceremony – A great party:

On February 27, some 2,000 guests from the areas of design, business, culture, politics and the media joined to celebrate the winners of the iF design awards 2014 at BMW Welt in Munich. iF CEO Ralph Wiegmann hosted the ceremony in spectacular architecture. After the best 75 award winners have received their iF gold award trophies at a glamorous ceremony, all guests enjoyed a relaxed get-together and a great party night.