Leica M à la Carte Programme Now Includes Personalisation Options for Leica M Monochrom Camera: Create & Redesign Your Own Unique Leica M

The following video presents Leica M (Typ 240) à la Carte:
“Creativity without limits: Meet Leica à la Carte and design your new Leica M (Typ 240) à la Carte.“

Leica M à la carte makes it possible to redesign your Leica M camera.

Leica M Analogue à la carte: leather trim options

Whether it’s an analogue or digital Leica M camera, choose from a selection of leather finishes, engravings and various options to create your own, individual personal work of art.

Leica M Digital à la carte: leather trim options and custom camera engraving. A personalised engraving in the form of signatures, monograms, graphic elements, or family crests.

Also, Leica recently offered an entire range of personalisation options for the Leica M Monochrom digital rangefinder camera with a black-and-white sensor. The body of the Leica M Monochrom à la carte is available in various configurations in black chrome, black paint finish, and silver chrome.

Leica M Monochrom (Type 246)

There is also a choice of a top deck with or without the Leica red dot logo on the front.
In addition to standard, classic black leather, the programme also offers a wide range of trim options from subdued shades to rich and eye-catching colours like khaki, red or deep blue.

The following video presents Ragnar Axelsson – Around Iceland in 80 hours. Video footage from Leica Camera on Vimeo:
“This is a collection of video snippets taken by Ragnar Axelsson with a Leica Monochrom ( Typ 246 ) as part of the series “Around Iceland in 80 hours”.
Many thanks to Red Barnett (Red Barnett.bandcamp.com) for allowing us to use the song “home” from his album “Shine” as part of this piece.“

You Can Configure Your Own Unique Leica Camera

Three different finishes for your Leica M (top to bottom): Black Paint/Lacquered Finish, Black Chrome Finish, Silver Chrome Finish

Choose the materials, design and customized options when you order your new Leica camera via the following “Leica à la carte” system – Leica M à la carte configurator:

Leica M Analogue à la carte: leather trims and custom camera engraving. A personalised engraving in the form of signatures, monograms, graphic elements, or family crests.

Leica M à la Carte: Camera body finishes and leather trim options

PRESS RELEASE

Leica M à la Carte: Camera body finishes, leather trim options and matching carrying straps

23/06/2016

Leica M Monochrom expands the M à la carte programme and is now available for the first time in silver chrome finish

Leica Camera AG has expanded the successful Leica à la carte programme – an opportunity for personalising Leica cameras – and now offers an entire range of personalisation options for the Leica M Monochrom digital rangefinder camera with a black-and-white sensor. Interested owners can take advantage of the diverse combination options for the creation of the camera of their dreams.

For example, the body of the Leica M Monochrom à la carte is available in various configurations in either black chrome or black paint finish. The M Monochrom is now also available exclusively in the à la carte programme in a silver chrome version. There is also a choice of a top deck with or without the Leica red dot logo on the front. In addition to standard, classic black leather, the programme also offers a wide range of trim options from subdued shades to rich and eye-catching colours like khaki, red or deep blue. The Leica M Monochrom à la carte can be given the ultimate personal touch by fine engraving on the top and back of the top deck. Every camera can be transformed into a unique and unmistakeable example of precision and quality made in Germany by the application of its owner’s signature, personalised text or special markings. A choice of camera carrying straps completes the Leica M à la carte portfolio. They are available in colours and materials to match those employed for the camera’s leather trim.

An online configurator allowing the simulation of all possible variations and the selection of the ideal, final combination is available now on the Leica website at www.leica-camera.com. Orders for personalised Leica M Monochrom à la carte cameras are handled by Leica Stores and Boutiques, where the staff will be pleased to show customers samples illustrating all the options offered by the programme.

About Leica Camera

Leica Camera AG is an internationally operating, premium-segment manufacturer of cameras and sport optics products. The legendary status of the Leica brand is founded on a long tradition of excellence in the construction of lenses. And today, in combination with innovative technologies, Leica products continue to guarantee better pictures in all situations in the worlds of visualisation and perception. Leica Camera AG has its headquarters in Wetzlar, in the state of Hesse in Germany, and a second production site in Vila Nova de Famalicão, Portugal. The company operates branch offices in England, France, Japan, Singapore, Switzerland, South Korea, Italy, Australia and the USA. New and innovative products have been the driving force behind the company’s positive development in recent years.

The following video presents Craig Semetko: How to use a Leica M:
“What makes the Leica M different from SLRS? Follow along with photographer Craig Semetko as he answers this question and explains how to use the Leica M, including techniques on focusing. For Craig, the benefits of the Leica M include its small, discreet nature and big, bright viewfinder that allows you to see more. Because of this, the Leica M demands more from the photographer. Watch this video and discover the capabilities of the Leica M.“