photoxels
Leitz Cine’s new family of next-generation optics represents the beginning of a new age of lens design and craftsmanship – The Age of Leitz.
The Age of Leitz
On June 15th CW Sonderoptic reveals a full relaunch under the new brand name Leitz Cine Wetzlar while coinciding the opening event of the new Leitz Park in Wetzlar, Germany takes place.
Leitz Cine Wetzlar carries on the legacy started by CW Sonderoptic as production begins at its all new factory. For over a decade we have been amongst the industry leaders in cinematographic elements as CW Sonderoptic.
“Our rebranding to Leitz marks a natural evolution and renewed commitment to growth in this field as well as an homage to Ernst Leitz who created Leica over a century ago. Until the late 80’s all Leica lenses carried the name ‘Ernst Leitz Wetzlar‘. Our new name carries the weight and responsibility of this heritage – and it is one we do not take lightly”, explains Gerhard Baier, managing director of Leitz Cine Wetzlar.
Originally started as CW Sonderoptic nearly a decade ago, our cine lens development has revolutionized the field of cinematography by introducing the famous Leica look of our photography lenses to the cinema world…
To deal with the expansion and ever-growing demand for our quality optics our cine lens department moved to its own factory at the new Leitz Park. This move is not only necessary at this point in our history but also sets the stage for a new age in our development of our endeavor – The age of Leitz.
The following video presents Leitz:
“Director | Cinematographer | Editor | Music – Markus Ketterer
Ernst Leitz Wetzlar GmbH Company film and an inside in the production facility.“
Visit Leitz at the cinec booth 3-C14 for more information, in Germany, from 22 – 24 September 2018.
NEWS RELEASE
Leitz is expanding into new territory of next-generation optics
September 14, 2018
On September 14th Cine lens manufacturer Ernst Leitz Wetzlar GmbH is offering an exclusive sneak preview of their product development roadmap at the IBC and Cinec trade shows.
Best known for their prime lenses, SUMMILUX-C, SUMMICRON-C, M 0.8, and THALIA, the company Leitz, formerly known as CW Sonderoptic, is expanding into new territory with a new family of next-generation optics.
Leitz’s first preview is a set of 12 prime lenses scheduled for delivery in early 2020. Developed for full frame/VistaVision formats, the set ranges from 18 mm to 180 mm and features a T1.8 aperture.
The second preview from Leitz is a new class of zoom lenses slated for delivery in late 2019. The zooms are also designed for full frame/VistaVision coverage. The wider zoom is 25-75 mm and the longer one is 55 mm-125 mm. Both feature a consistent T2.8 aperture with no ramping throughout the range. The new lenses represent Leitz’s commitment to artistry and craftsmanship with expanded coverage for larger formats.
The set of primes and the set of zooms will both be available for pre-order directly from Leitz staff.
Visit Leitz at IBC booth 12.E79 and Cinec booth 3-C14 for more information.
These products represent the beginning of a new age of lens design and craftsmanship – The Age of Leitz.
