Press Releases

Macphun Announces Aurora HDR 2018 for both Mac and Windows

Before & After Images - Copyright Trey Ratcliff
Before & After Images - Copyright Trey Ratcliff

Aurora HDR is a tool to create perfect HDR photos – from one-click presets and advanced tone-mapping, to layers, noise reduction and powerful luminosity masking controls. Aurora HDR 2018 will be available for the Mac and PC (Windows).

Aurora HDR’s Key Features:

  • Total HDR editing experience with the most complete set of tools available.
  • Fast, powerful RAW processing engine.
  • Tone-mapping algorithm to achieve both realistic and dramatic HDR images.
  • Over 70 presets that give photos an amazing HDR look in just one click.
  • Luminosity masking that automatically makes advanced selections within HDR images based on the Zone System.
  • Unique layer system that supports blend modes, custom textures and using original exposures as source images.
  • Image Radiance, brushes, masks, lighting, vignettes and much more help users achieve their artistic vision.
  • Highly versatile batch processing.
  • Works as a standalone app or as a plug-in to Photoshop and Lightroom
  • .

What’s new in Aurora HDR 2018:

  • Lens Correction Tool – The new Lens correction filter easily fixes all kinds of lens distortion, from barrel to pincushion, to chromatic aberration and vignetting.
  • New User Interface – Redesigned from scratch, the modern and responsive user interface brings a powerful, yet joyful experience to HDR photo editing.
  • Cross-platform version – Aurora HDR 2018 will be available both for Mac and PC users. Files are interchangeable and mixed-computer households can share the same product key.
  • Speed Improvements – Up to 4x improvement in RAW image processing, and up to 200% faster merging and masking performance means that Aurora HDR 2018 is dramatically faster than the last version.

Aurora HDR 2018 will be availabe for pre-order on September 12, and released on September 28.

Mixed-computer households can share the same product key for Mac and PC that can be activated on 5 devices.

Pre-order:
– Current users of Aurora HDR may upgrade at a special pre-order price of $49
– New users can purchase Aurora HDR 2018 at a special pre-order price of $89
– A collection of bonuses will also be included with every purchase.

Retail price:
– $59 for current Aurora HDR users
– $99 for new users

PRESS RELEASE

Aurora HDR 2018 comes in September as the ultimate cross-platform HDR photo solution

Award-winning Aurora HDR, co-developed with Trey Ratcliff, brings major updates that will be available for both Mac OS and Windows users.

San Diego, CA – August 15, 2017 — Macphun, the California-based developer known for making complex photo editing software simple and fun, today announced the release of Aurora HDR 2018, the one-stop solution for HDR photography . To sign up for pre-order announcements and more, please visit aurorahdr.com/2018.

Before & After Images - Copyright Trey Ratcliff

Before & After Images – Copyright Trey Ratcliff

Aurora HDR, co-developed with the renowned HDR photographer Trey Ratcliff, made the complex task of HDR editing effortless and unintimidating. Aurora HDR became the industry standard for HDR photo editing on Mac and reached 1.7 million downloads since its launch in November 2015.

In less than 2 years over 100 million photos have been edited in Aurora HDR and 72% of current users have made Aurora HDR their primary HDR photo editor, switching from other software. Today, Aurora HDR is the go-to editing software for such well-known photographers as Trey Ratcliff, Serge Ramelli, Captain Kimo and many others.

Since the launch of Aurora HDR, Macphun has released more than 10 updates containing tons of new features and improved performance,” commented Trey Ratcliff. “Today, I’m very excited to announce the launch of Aurora HDR 2018. It’s completely new, significantly faster and has even more powerful tools. Plus the BIG news is that it’s now available for Microsoft Windows as well. It’s truly the best HDR software for both Mac and PCs”, concluded Ratcliff.

Lens Correction Before & After Images - Copyright Trey Ratcliff

Lens Correction Before & After Images – Copyright Trey Ratcliff

Aurora HDR is not just a tool for merging brackets: it brings countless options to create perfect HDR photos – from one-click presets and advanced tone-mapping, to layers, noise reduction and powerful luminosity masking controls.

A sneak peek into what’s new in Aurora HDR 2018:

  • Lens Correction Tool – The new Lens Correction filter easily fixes all kinds of lens distortion, from barrel and pincushion to chromatic aberration and vignetting.
  • New User Interface – Redesigned from scratch, the modern and responsive user interface brings a powerful, yet joyful experience to HDR photo editing.
  • Speed improvements – Up to 4x improvement in RAW image processing, and up to 200% faster merging and masking performance means that Aurora HDR 2018 is dramatically faster than the last version.
  • Cross-platform version – Aurora HDR 2018 will be available both for Mac and PC users with interchangeable files, enabling mixed-computer households to share the same product key.
  • A complete list of new features will be announced concurrent with the pre-order.
UI Filters Before & After Images - Copyright Trey Ratcliff

UI Filters Before & After Images – Copyright Trey Ratcliff

Availability:
Aurora HDR 2018 will be available for pre-order on September 12, and released on September 28. To sign up for pre-order announcements and more, please visit aurorahdr.com/2018.

Pricing:
Mixed-computer households can share the same product key for Mac and PC that can be activated on 5 devices.

  • Pre-order:
    • Current users of Aurora HDR may upgrade at a special pre -order price of $49
    • New users can purchase Aurora HDR 2018 at a special pre order price of $89
    • A collection of bonuses will also be included with every purchase
  • Retail price:
    • $59 for current Aurora HDR users
    • $99 for new users

UI Filters Before & After Images - Copyright Trey Ratcliff

UI Filters Before & After Images – Copyright Trey Ratcliff

About Trey Ratcliff, Co-Developer Of Aurora HDR
Photographer, Artist, Writer & Adventurer
Trey’s images and stories capture the beauty of exotic travel destinations and the humor of the bizarre situations he often finds himself in. There is always something new, unexpected and beautiful to see. Trey grew up blind in one eye, which changed the way he has come to experience and visually map the world.

About Macphun
Macphun is a California-based photo software developer with the mission to make complex photo editing simple and user-friendly. Thanks to its innovative approach and high-end proprietary technologies, Macphun photo editors have won dozens of various awards, including “Best of the year” awards by Apple for 6 straight years.
To learn more about Macphun, please visit www.macphun.com.