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McAfee’s Consumer Security Lineup: Product Updates & Enhancements to Protect Your Connected Home Devices, Deliver Online Safety for Children and Enable Online Privacy

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The app that makes the digital world a safer place for kids. McAfee® Safe Family is a comprehensive parental control tool that protects kids from exposure to harmful digital content, locates kids’ position on a map, and limits kids’ screen time.

Today, McAfee announced updates to its security lineup to better protect the devices consumers use every day. According to the McAfee Labs Threats Report: June 2017, ransomware (59%) and mobile malware (79%) have risen over the last four quarters. This increase in vulnerabilities emphasizes the need for consumers to prioritize security solutions equipped to protect against the latest threats. McAfee has updated its core security suite, which includes McAfee AntiVirus Plus, McAfee Internet Security, McAfee Total Protection and McAfee LiveSafe to equip consumers with better anti-malware protection.

Key product updates include:

  • Better anti-malware protection, including protection against zero-day malware
  • Innovations beyond the PC for improved Android device protection
  • Redesigned user interface, now consistent across Windows and Mac-based computers, that delivers personalized security recommendations, and shorter download time

For protection that goes beyond traditional AV, McAfee has extended its offerings to include McAfee Secure Home Platform, McAfee Safe Family and McAfee Safe Connect, which protect connected home devices, deliver online safety for kids and enable online privacy.

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PRESS RELEASE

Enhancements to McAfee’s Consumer Security Lineup Help Users Protect their Data, Devices and Privacy

McAfee’s robust offerings deliver on its vision to protect what matters most to consumers

SANTA CLARA, Calif., Sept. 13, 2017 – McAfee today launched its newest consumer security lineup with additional features designed to better address the threats today’s connected users face. Building on the recently announced next-generation anti-malware engine, McAfee’s core security suite – which includes McAfee AntiVirus Plus, McAfee Internet Security, McAfee Total Protection and McAfee LiveSafe – now delivers even more efficient and effective protection from digital threats as the engine’s cloud-based behavioral analytics and machine learning capabilities expand.

Additionally, McAfee is advancing its capabilities to deliver on the vision of protecting what matters most to its customers in three key areas: connected devices in the home, online safety for kids, and online privacy. In the wake of recent consumer breaches, these new innovations now available within McAfee Secure Home Platform, McAfee Safe Family and McAfee Safe Connect are needed more than ever to help protect consumers.

Per the McAfee Labs Threat Report: June 2017 (page 74), total ransomware has grown 59% in the past four quarters to 9.6 million samples
Per the McAfee Labs Threat Report: June 2017 (page 74), total ransomware has grown 59% in the past four quarters to 9.6 million samples

Savvy cybercriminals continue to seek new ways to intercept consumers’ sensitive data for their personal gain. Per the McAfee Labs Threat Report: June 2017, total ransomware has grown 59% in the past four quarters to 9.6 million samples, and total mobile malware has grown 79% in the same time to 16.7 million samples. This rise underscores the needs for consumers to use security solutions that keep pace with the latest threats including protection from zero-day malware and ransomware.

Total mobile malware has grown 79% in the past four quarters to 16.7 million samples: McAfee Labs Threat Report: June 2017, page 71
Total mobile malware has grown 79% in the past four quarters to 16.7 million samples: McAfee Labs Threat Report: June 2017, page 71

“People intuitively know they need security software to help keep them safe online, but for them to install and keep it activated, it must work well without adversely impacting device performance,” said John Giamatteo, executive vice president, consumer business group, McAfee. “McAfee’s vision is to protect everything that matters to consumers with solutions that go beyond traditional anti-virus protection for PCs and mobile devices. With our expanded lineup, we’re delivering security solutions that meets the needs of today’s digital lifestyle.”

"Mobile malware reports from Asia doubled in Q1, contributing to a 62.5% increase in global infection rates.... The largest contributor is Android/SMSreg, a potentially unwanted program detection from India": McAfee Labs Threat Report: June 2017, page 72
“Mobile malware reports from Asia doubled in Q1, contributing to a 62.5% increase in global infection rates…. The largest contributor is Android/SMSreg, a potentially unwanted program detection from India”: McAfee Labs Threat Report: June 2017, page 72

Key features and enhancements include:

  • Better Anti-Malware Protection: McAfee continues to invest in its next generation anti-malware engine, delivering improved protection while maximizing on device performance, based on recent AV-Test and AV Comparatives evaluations, both on the PC and mobile*. The engine’s detection abilities, including protection against zero-day malware, continues to improve as the engine connects more endpoints and the cloud based machine learning defends against attacks.
  • Redesigned User Interface: This year’s lineup features a fully redesigned interface that is consistent on both Windows and Mac-based computers and provides users with security reports aimed at educating and informing about the latest threats and personalized recommendations on how to optimize their protection. Additionally, the download time is shorter due to a reduction in software size.
  • Android Enhancements:
    • Enhanced Wi-Fi Security: Allows users to connect with confidence on Wi-Fi networks by indicating those which are safe and those that should be avoided
    • Ransomware Removal: McAfee Mobile Security will kill the process of a ransom app in the background as soon as it is detected, then it alerts the user to remove the app

Through the years, McAfee has continued to innovate in the consumer security space. In the past, security was primarily limited to anti-virus software on the PC, which was the main attack surface. Today, in addition to cross-device security products, McAfee’s expanded offering helps consumers protect what is most important to them. For some people, this means protecting connected devices in their homes, for others, its ensuring children are protected from unsuitable online content and still others prioritize solutions that deliver privacy when on the go.

  • McAfee Secure Home Platform: Helps protect connected devices, including Internet of Things devices and appliances, on a user’s home network from a variety of threats that can occur at the point of connection into the home. Delivers flexible security features such as device blocking and parental controls that can be managed from an easy-to-use mobile app with real time notifications. More information here.
  • McAfee Safe Family: Helps parents protect their kids from exposure to inappropriate digital content by providing app and web usage monitoring capabilities, time controls on devices and apps, location monitoring and more. More information here.
  • McAfee Safe Connect: Allows users to securely connect to the internet through bank-grade encryption, helping protect them against attempts to capture sensitive information. More information here.

With a robust offering and customer-centric approach, McAfee continues to deliver on its commitment to helping consumers connect with confidence. For pricing, availability and more information on the consumer product lineup, visit www.mcafee.com/consumer.

About McAfee
McAfee is one of the world’s leading independent cybersecurity companies. Inspired by the power of working together, McAfee creates business and consumer solutions that make the world a safer place. www.mcafee.com

McAfee Canada maintains a website called “The State of Consumer and Enterprise Security in Canada” in order to provide a one-stop shop for writers looking for information on a variety of trends and issues affecting and shaping the Canadian security landscape. Feel free to check out the resource site for security information, statistics, story ideas, and access to published McAfee surveys and studies.

McAfee, the McAfee logo, and McAfee LiveSafe, are trademarks or registered trademarks of McAfee LLC or its subsidiaries in the United States and other countries. Other names and brands may be claimed as the property of others.

* AV-Test reports: PC Security: https://www.av-test.org/en/antivirus/home-windows/windows-10/juni-2017/mcafee-internet-security-19.0-172264/
Mobile Security: https://www.av-test.org/en/antivirus/mobile-devices/android/juli-2017/mcafee-mobile-security-4.9-172712/
AV Comparatives report: https://www.av-comparatives.org/wp-content/uploads/2017/06/avc_per_201705_en.pdf

 

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