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This video presents The Unboxing of the Leica M Edition 60 from Leica Camera on Vimeo.
“Watch the unboxing of the new limited edition Leica M Edition 60 introduced at photokina 2014.
In celebration of the 60th anniversary of this legendary camera, Leica Camera presents a commemorative limited edition: the Leica M Edition 60. The set consists of a Leica M-P digital camera (Type 240) and the fast Leica Summilux-M 35 mm f/1.4 ASPH. lens, both in special versions created by Audi Design that pay homage to the essence of photography and carry it back to its origins.“
PRESS RELEASE
15/09/2014
The essence of photography: the LEICA M Edition 60 Special edition for the 60th anniversary of the Leica M rangefinder system
This year, Leica Camera AG, Wetzlar, is celebrating two special anniversaries. At photokina 2014, the focus of the celebrations will not be exclusively on 100 years of Leica photography, but also on the 60th anniversary of the legendary Leica M rangefinder system.
The first Leica M-Camera to possess the unique characteristics of the Leica M-System was the Leica M3, presented in 1954. A camera distinguished by absolute mechanical and optical precision and a focus on the essential parameters needed for photography. A camera with functions that clearly placed the skills of the photographer in the foreground rather than any special features the camera offered. Continuously perfected over six decades, these unique characteristics, today in combination with the latest technological innovations, still differentiate the current Leica M models from other cameras.
And now, on the 60th anniversary of this legendary camera, Leica Camera AG presents a commemorative limited edition: the Leica M Edition 60. The set consists of a Leica M-P digital camera (Type 240) and the fast Leica Summilux-M 35 mm f/1.4 ASPH. lens, both in special versions created by Audi Design that pay homage to the essence of photography and carry it back to its origins.
Reduced to only the essential camera features, the Leica M Edition 60 is the first digital camera to concentrate exclusively on the bare functions required for digital photography – shutter speed, aperture, focusing and ISO sensitivity. This is also the reason for the replacement of the camera’s display with an ISO selector dial. For reasons of quality, exposures are saved as raw data in DNG format. Working with the Leica M Edition 60 intentionally demands the same care and attention as working with an analogue model. Only the sensor and the entire electronics reflect the state of the art of contemporary camera technology.
With the Leica M Edition 60, photographers compose and frame each subject in the viewfinder, set the aperture and shutter speed and press the shutter release at the decisive moment. Instead of the constant distraction of technical features and the checking of menu settings and controls, they enjoy the freedom to concentrate completely on their subjects. With this concept, Leica is once again the synonym for an art in which technology plays a role subordinate to the essentially creative aspects of photography.
In addition to these unusual features, above all the exceptional finish of the products is an outstanding aspect of the Leica M Edition 60. Here, stainless steel – a material that is extremely difficult to work with – has been employed for the visible metallic elements of the camera and lens. Resistant and durable in equal measure, this material guarantees enduring value preservation and lends the products a refined character with a silky sheen. The premium look is further complemented by special anthracite-coloured genuine-leather trim applied to the camera body.
Strictly limited to 600 examples worldwide, the cameras and lenses of the Leica M Edition 60 feature unique matching numbers between 001/600 and 600/600. The M-Cameras also bear the engravings ‘Leica 60’ and ‘Leica Camera Wetzlar’. The special edition includes a camera protector, also created by Audi Design.
The Leica M Edition 60 will be available from Leica Stores and Boutiques starting October 2014.
About Leica Camera
Leica Camera AG is an internationally operating, premium-segment manufacturer of cameras and sport optics products. The legendary status of the Leica brand is founded on a long tradition of excellence in the construction of lenses. And today, in combination with innovative technologies, Leica products continue to guarantee better pictures in all situations in the worlds of visualisation and perception. Leica Camera AG has its headquarters in Wetzlar, in the state of Hesse in Germany, and a second production site in Vila Nova de Famalicão, Portugal. The company operates branch offices in England, France, Japan, Singapore, Switzerland, South Korea, Italy, Australia and the USA. New and innovative products have been the driving force behind the company’s positive development in recent years.
