New Nikon Latin America, S.A. in Panama City: Operations Start on Oct.1, 2014

PRESS RELEASE

Nikon Latin America, S.A., a New Sales and Service Subsidiary for Imaging Products, is Established to Enhance Nikon’s Sales and Marketing Organization in Latin America

September 30, 2014

Nikon Corporation (Kazuo Ushida, President) is pleased to announce the establishment of Nikon Latin America, S.A. in Panama City, Republic of Panama. This new sales and service subsidiary has been established to fortify sales of imaging products, mainly digital cameras, and to enhance after-sales service in Latin America. Operations will commence on October 1, 2014.

A number of countries in Latin America have shown increasing economic growths in recent years, and this is one region in which the growth of the digital camera business is expected to continue. To date, Nikon has established sales and service subsidiaries in Mexico and Brazil. Sales and service activities have been performed in other Latin American countries by Nikon Inc., the marketing base in the United States through local distributors. We have established this new subsidiary in order to fortify business and marketing activities in these countries.

With the establishment of this new subsidiary, Nikon believes that more strategic and effective marketing, advertising, and promotional activities will lead to increased sales and greater permeation of the Nikon brand, as well as better service for its customers, further increasing Nikon’s presence in these regions.

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