Get Closer To Clarity: The New Nikon AF-S DX Micro NIKKOR 40mm f/2.8G Brings Fast Macro Ability to DX Format Shooters
Images packed with stunning detail and amazing sharpness have never been so near
Mississauga, ON, July 12, 2011 – Today Nikon Canada introduced the new lightweight and versatile AF-S DX Micro NIKKOR 40mm f/2.8G lens to provide Nikon DX-format shooters macro capabilities at an affordable price point. Ideal for intimate details or general portraiture, the new AF-S DX Micro NIKKOR 40mm f/2.8G lens has a minimum focusing distance of just 0.163m (6.4 inches) to allow users to capture extreme close-up photographs and High Definition (HD) video with a life-size 1:1 reproduction ratio.
“Our new NIKKOR lens lets users explore a totally new perspective, whether it’s extreme close-up detail or general still images and movies with pleasing out-of-focus elements,” said Gregory Flasch, National Advertising and Communications Manager, Nikon Canada. “It’s an ideal accessory lens delivering new and added versatility to the Nikon DX-format digital SLR system and provides DX-format shooters with compact optics that deliver excellent colour reproduction and stunning sharpness.”
Weighing in at approximately 235g, the extremely compact and lightweight lens is an ideal complement to any DX-format shooter’s growing digital SLR kit. The natural focal length (60mm, FX equivalent) and large f/2.8 aperture are ideal for a wide variety of applications, whether capturing close-up details in flowers and insects or shooting flattering portraiture with a pleasing bokeh.
For fast and whisper-quiet autofocus operation, the new 40mm Micro lens also features Nikon’s exclusive Silent Wave Motor technology, which allows photographers to get even closer without disturbing a subject.
Along with manual focus, the AF-S DX Micro NIKKOR 40mm offers manual-priority autofocus (M/A) that lets users quickly and easily switch focus modes without changing settings. To help ensure amazing lens performance at close distances, this new lens employs Nikon’s Close-Range Correction System. With this system, the lens elements are configured in a “floating” design wherein each lens group moves independently to help achieve critical focus. Additionally, Nikon’s Super Integrated Coatings are applied to help reduce instances of lens flare and ghosting. The seven blade diaphragm also helps to create a more natural out-of-focus component.
The versatile and compact nature of the AF-S DX Micro NIKKOR 40mm f/2.8G lens, combined with its affordability, makes it a great travel companion for any DX-format D-SLR, including the new Nikon D5100 and popular D3100.
Price and Availability
The versatile AF-S DX Micro NIKKOR 40mm f/2.8G is scheduled to be available at Authorized Nikon Canada Dealers in late August at a manufacturer’s suggested retail price (MSRP) of $299.95. For more information, please visit www.nikon.ca.
Exclusive Canadian Warranty
Nikon Canada offers a five-year warranty for all NIKKOR len ses purchased from an Authorized Nikon Canada Dealer. Consumer’s investment is protected by Nikon Canada’s warranties with in-Canada service.
About the NIKKOR Brand
With a comprehensive assortment of FX and DX-format lenses and focal lengths, from the ultra-wide 10-24mm to the super telephoto 600mm VR, Nikon photographers have come to rely upon the NIKKOR core technologies that contribute to their optical superiority. NIKKOR is the brand name for Nikon’s photographic lenses, which are precision crafted to the most exacting standards in Nikon’s own glassworks. In 1933, Nikon marketed its first camera lens under the NIKKOR brand name, the “Aero-NIKKOR” for aerial photography applications. Since then, NIKKOR has been used as a brand name for Nikon’s lenses that symbolizes durability, high image quality and optical excellence.
About Nikon
Nikon, At the Heart of the Image™, is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment.
Nikon Canada distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. All Nikon Canada products are sold through a network of Authorized Nikon Canada Dealers. For more information on Nikon Canada and its products and services or to find an Authorized Nikon Dealer, visit www.nikon.ca.
