Nikon Canada Announces COOLPIX P600, P530, S9700 and P340: From Super Zoom to Super Slim Cameras

Nikon Canada today announced the release of four COOLPIX cameras to expand the company’s lineup of consumer-friendly products for users of all skill levels and usage requirements.

Some of the key features of the new Nikon COOLPIX cameras include the following:

• COOLPIX P600: 60x optical zoom covering 24mm to 1440mm, Dynamic Fine Zoom technology, Lens Shift Vibration Reduction (VR), built-in Wi-Fi connectivity, 3.0-inch Vari-angle LCD display, 16.1-megapixel backside illuminated (BSI) CMOS sensor, full manual controls (P,S,A,M), Full HD (1080/60i) video recording.

• COOLPIX P530: 42x optical zoom covering 24mm to 1000mm (35mm equivalent), Dynamic Fine Zoom technology, Lens Shift VR image stabilization, 16.1-megapixel BSI CMOS sensor, Full HD (1080/60i) video recording, full manual controls (P, S, A, M), 3.0-inch LCD display, compatible with the optional WU-1a Wireless Mobile Adapter (sold separately).

• COOLPIX S9700: 30x optical zoom covering 25mm to 750mm (35mm equivalent), Lens Shift VR image stabilization, Dynamic Fine Zoom technology, built-in Wi-Fi connectivity, built-in GPS technology, 16-megapixel BSI CMOS sensor, Full HD (1080/60i) video recording, Hybrid VR image stabilization, 3.0-inch OLED display.

• COOLPIX P340: 5x optical zoom covering 24-120mm (35mm equivalent), f/1.8 maximum aperture lens, Lens Shift VR image stabilization, Full HD (1080/60i) video recording, 1/1.7-inch 12.2-megapixel BSI CMOS sensor, full manual controls (P, S, A, M), RAW (NRW) image capture, 3.0-inch LCD display, built-in Wi-Fi connectivity.

NEWS RELEASE

Amazing Optics and Stellar Performance
are at the Heart of Nikon’s Newest COOLPIX Cameras

From super zoom to super slim, the COOLPIX P600, P530, S9700 and P340
offer new ways for users to express their creativity

Mississauga, ON, February 6, 2014 – Nikon Canada today announced the latest additions to its lineup of COOLPIX cameras, offering incredible optics and great performance. With easy-to-use features that boost creativity, the 60x zoom P600 and 42x zoom P530 provide super-long zoom lenses and the versatility needed to capture images and Full HD (1080p) videos both near and far. Additionally, the ultra-slim, 30x zoom S9700 and the powerful P340 provide exceptional image quality while fitting comfortably in any pocket.

“Incorporating legendary NIKKOR optics, these new COOLPIX cameras provide users with incredible zoom capability and low-light performance that help produce unrivaled sharpness and detail in their photos and Full HD videos,” said Gregory Flasch, National Advertising and Communications Manager at Nikon Canada. “Users will enjoy capturing amazing videos from a distance, and sharing unforgettable moments with family and friends instantly.”

High-power Zooms Allow Users to Get Closer Than Ever Before
COOLPIX P600: Pushing NIKKOR optics to new heights, the COOLPIX P600 boasts a 60x optical zoom from a wide-angle 24mm to an astonishing 1440mm (35mm equivalent) range, and can reach even further using Dynamic Fine Zoom*. Lens Shift Vibration Reduction (VR) image stabilization helps reduce the effects of camera shake, allowing users to capture clear photos from incredible distances. With built-in Wi-FiⓇ ², users can easily share amazing photos with family and friends by transferring images to a compatible smartphone or tablet and uploading them to their social networks.

In addition to photographing from a distance, the P600 lets the user compose the ideal photo or video from any angle by using a high-resolution (921k-dot) 3.0-inch (7.5cm) Vari-angle LCD display. Users can shoot above a crowd at a sold-out concert or go low to capture a baby’s first steps. With a 16.1-megapixel backside illuminated (BSI) CMOS sensor, the P600 is capable of capturing detailed photos and Full HD (1080/60i) videos even in challenging lighting conditions. The COOLPIX P600 also sports advanced features that appeal to serious photographers including full manual controls (P, S, A, M), an electronic viewfinder and improved battery life that allows up to 330 shots per charge. What’s more, the new Moon and Bird Watching Scene modes make the most of the extreme zoom range.

COOLPIX P530: The COOLPIX P530 demonstrates the capabilities of NIKKOR optics through an astounding 42x optical zoom with a 24-1000mm range (35mm equivalent) and Dynamic Fine Zoom* that gets the user even closer. This long-zoom allows users the ability to capture subjects at otherwise unreachable distances in clear detail thanks to Lens Shift VR image stabilization, which helps minimize camera shake. At the core of the P530 is a 16.1-megapixel BSI CMOS sensor that delivers beautiful photos and Full HD (1080/60i) videos. The P530 includes full manual controls (P, S, A, M) that help users develop their photography skills and offer more control over each shot. The 3.0-inch (7.5cm) LCD monitor and a built-in electronic viewfinder make it easy to frame stunning photos and HD videos. Users can share their creations with friends and family with the optional WU-1a Wireless Mobile Adapter (sold separately).¹

COOLPIX S9700: With a 30x optical zoom (25-750mm, 35mm equivalent) and 60x Dynamic Fine Zoom* packed into a compact body, the new COOLPIX S9700 puts powerful NIKKOR optics into the hands of users who need high-quality images from a camera small enough to fit in their pockets. To help eliminate camera shake when utilizing this impressive zoom range, the S9700 incorporates Lens Shift VR image stabilization for share-worthy portraits or action shots. Share instantly with built-in Wi-Fi2 by transferring images to a compatible smartphone or tablet and uploading them to social networks. Keep track of where an image or video was captured with the built-in GPS.

A 16-megapixel BSI CMOS sensor produces breathtaking photos and Full HD 1080/60i videos. The S9700 also utilizes Hybrid VR image stabilization for stable video recording, even while handheld. Compose the perfect shot or view photos in crisp detail with the S9700’s high-resolution (921K-dot) 3.0-inch (7.5cm) OLED monitor.

Powerful Performance in a Compact Camera
COOLPIX P340: With a versatile 5x (24-120mm, 35mm equivalent) wide-angle to telephoto zoom range plus 10x Dynamic Fine Zoom*, and a fast f/1.8 maximum aperture lens with Lens Shift VR image stabilization, the COOLPIX P340 utilizes the strength of NIKKOR optics to capture super-sharp photos and Full HD (1080/60i) videos with low noise and amazing colour. The wide and bright f/1.8 lens gives users the ability to control depth of field and shoot in a wide variety of lighting conditions. This powerful compact camera also incorporates a 1/1.7-inch, 12.2-megapixel BSI CMOS sensor for superior image quality and a host of advanced features, including full manual controls (P, S, A, M) and RAW (NRW) image capture.

Composing and capturing photos when inspiration strikes is simple with the P340’s high-resolution (921K-dot) 3.0-inch LCD monitor, and its portable design fits comfortably in any handbag or shirt pocket. Share on the fly with the built-in Wi-Fi2 by transferring images to a compatible smartphone or tablet and uploading them to social networks. A sophisticated camera for photo enthusiasts who need both power and portability, the COOLPIX P340 proves that great things come in small packages.

Price and Availability
The Nikon COOLPIX P600 is scheduled to be available at Authorized Nikon Canada Dealers in February 2014 at a Manufacturer’s Suggested Retail Price (MSRP**) of $479.95. It is available in black and red.

The Nikon COOLPIX P530 is scheduled to be available at Authorized Nikon Canada Dealers in February 2014 at an MSRP** of $399.95. It is available in black.

The Nikon COOLPIX S9700 is scheduled to be available at Authorized Nikon Canada Dealers in February 2014 at an MSRP** of $379.95. It is available in black and red.

The Nikon COOLPIX P340 is scheduled to be available at Authorized Nikon Canada Dealers in March 2014 at an MSRP** of $399.95. It is available in black.

Exclusive Canadian Warranty
Nikon Canada offers an exclusive two-year warranty for all COOLPIX digital cameras purchased from an Authorized Nikon Canada Dealer. Consumer’s investment is protected by Nikon Canada’s warranties with in-Canada service.

About Nikon
Nikon, At the Heart of the Image™, is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Canada distributes consumer and professional digital SLR and HD-SLR cameras, NIKKOR optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the Nikon 1 advanced cameras with interchangeable lens system. In 2013, Nikon Corporation celebrated the 80th anniversary of the launch of its NIKKOR brand of photographic lenses, and announced the production of more than 85 million NIKKOR lenses in 2014, creating a new milestone in Nikon’s heritage of superior optics. At the heart of every Nikon camera is Nikon’s exclusive EXPEED, EXPEED 2, EXPEED 3 or EXPEED 4 advanced digital image processing system technologies. All Nikon Canada products are sold through a network of Authorized Nikon Canada Dealers. For more information on Nikon Canada and its products and services or to find an Authorized Nikon Canada Dealer, visit www.nikon.ca.

Photos are available upon request and can be accessed in the Nikon Canada press room: http://en.nikon.ca/About-Nikon/Press-Room/index.page.

¹Nikon’s free Wireless Mobile Adapter Utility Application must be installed on the smart device before it can be used with Nikon’s WU-1a Wireless Mobile Adapter. The application can be downloaded free of charge from Google Play™ or the Apple App Store. For use with Android or iOS mobile devices, please refer to mobile device compatibility and available features at <https://play.google.com/store/apps/details?id=com.nikon.wu.wmau&hl=en> (Android) or <https://itunes.apple.com/en/app/wireless-mobile-adapter-utility/id554157010> (iOS).

²Cameras having Wi-Fi® capability can only be used with a compatible iPhone®, iPad®, and/or iPod touch® or smart devices running on the Android™ operating system. The application can be downloaded free of charge from Google Play™ or the Apple App Store.

Android and Google Play are trademarks of Google, Inc.
iPhone, iPad and iTunes are trademarks of Apple Inc., registered in the U.S. and other countries.

*Dynamic Fine Zoom magnification is calculated from the full-wide end of optical zoom.

For use with Android or iOS mobile devices, please refer to mobile device compatibility and available features at https://play.google.com/store/apps/details?id=com.nikon.wu.wmau&hl=en (Android) or https://itunes.apple.com/en/app/wireless-mobile-adapter-utility/id554157010 (iOS).

Android and Google Play are trademarks of Google, Inc.
iPhone, iPad and iTunes are trademarks of Apple Inc., registered in the U.S. and other countries.
Apple, the Apple logo, iPhone, iPad and iPod touch are trademarks of Apple Inc., registered in the U.S. and other ountries.
Wi-Fi® and the Wi-Fi CERTIFIED logo are registered trademarks of the Wi-Fi Alliance.
**MSRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.

All Nikon trademarks are trademarks of Nikon Corporation.
Specifications, equipment and release dates are subject to change without any notice or obligation on the part of the manufacturer.

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