photoxels
The following video presents NIKKOR Lens – Brand Movie:
“Every photographer is unique. Whatever your ideas or creative vision requires of you, there is a NIKKOR lens to draw out the potential of that imagination and make it real. Each product in the NIKKOR lineup represents the pride and craftsmanship that Nikon promises you, delivering a level of clarity and reliability that every passionate photographer can appreciate. How will you see the world? Let NIKKOR be your eyes.“
This year, Nikon is developing the AF-S NIKKOR 500mm f/5.6E PF ED VR, an FX-format fixed focal length super-telephoto lens.
- Despite its 500mm focal length, the lens is small and light enough to use hand-held in a wide variety of situations where a photographer must capture unpredictable and fast-moving subjects, including sporting events and wildlife photography.
The following video presents The minds behind NIKKOR lenses: HIKARI Glass:
“This video introduces the foundation of NIKKOR lenses through interviews with those working at the Nikon’s Akita plant (Hikari Glass Co., Ltd.), the foundation of Nikon’s production of optical glass. Backed by history and tradition, each share their expertise on lens design and production from a variety of angles, from the appeal of interchangeable lenses to the lenses that they themselves would choose.
This video reminds viewers that Nikon is one of the very few camera manufacturers around the world that owns the total production line from glass and machine-component processing to assembly, adjustments and inspections, beginning with careful selection of lens materials for the production of optical lenses. Advanced production technologies and systems are not the only things needed to manufacture high-precision, high-quality optical lenses. The skilled techniques developed by the craftsmen who make the lenses over many years are also necessary.
Hikari Glass built its plant in Akita in 1975. The people who grew up surrounded by Akita Prefecture’s clean air and water do not say much, but they are straightforward and tough. The character of these people is well suited to the craftsmanship we demand…“
PRESS RELEASE
June 14, 2018
NIKON ANNOUNCES DEVELOPMENT OF AF-S NIKKOR 500mm f/5.6E PF ED VR, A PORTABLE SUPER-TELEPHOTO FX-FORMAT LENS
The AF-S NIKKOR 500mm f/5.6E PF ED VR Will Deliver Exceptional Agility and Optical Performance in an Incredibly Compact and Lightweight Package
MISSISSAUGA, ON – Today, Nikon Canada Inc. announced the development of the AF-S NIKKOR 500mm f/5.6E PF ED VR, an FX-format fixed focal length super-telephoto lens, which will offer a compelling combination of portability and performance.
The AF-S NIKKOR 500mm f/5.6E PF ED VR will be a high-performance super-telephoto lens that is significantly smaller and lighter than comparable predecessors due to the adoption of the same type of Phase Fresnel (PF) lens element found in the AF-S NIKKOR 300mm f/4E PF ED VR lens, introduced in January 2015. Despite its 500mm focal length, the lens is small and light enough to use hand-held in a wide variety of situations where a photographer must capture unpredictable and fast-moving subjects, including sporting events and wildlife photography.
Phase Fresnel Lens Elements
The Phase Fresnel (PF) lens element developed by Nikon effectively compensates for chromatic aberration utilizing the photo diffraction phenomenon*. Compared to many general camera lenses that employ an optical system using the photorefractive phenomenon, a remarkably compact and lightweight body can be attained with fewer lens elements.
Price and Availability
Information regarding the release of the AF-S NIKKOR 500mm f/5.6E PF ED VR lens, including final specifications and pricing, will be announced later this year. For more information on the latest Nikon products, please visit www.nikon.ca.
Nikon 100th Year Anniversary
Since the company was established in 1917, Nikon has cultivated its status as a pioneer of optical technologies around the world. Guided by a corporate philosophy of “Trustworthiness and Creativity,” Nikon provides a wide range of products and services globally by harnessing advanced opto-electronics and precision technologies. Nikon is proud to celebrate their 100th anniversary from July 2017 to July 2018.
About Nikon
Nikon, At the Heart of the Image™, is a world leader in digital imaging, precision optics and photo imaging technology; globally recognized for setting new standards in product design and performance for an award-winning array of equipment that enables users to tell their stories through amazing photos and videos. Nikon Canada distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the Nikon 1 compact interchangeable lens camera system and KeyMission line of action cameras. Nikon Corporation, the parent company of Nikon Canada, recently announced the production of 100 million NIKKOR lenses in 2016, creating a new milestone in Nikon’s heritage of superior optics. All Nikon Canada products are sold through a network of Authorized Nikon Canada Dealers. For more information on Nikon Canada and its products and services or to find an Authorized Nikon Canada Dealer, visit www.nikon.ca.
*Diffraction phenomenon: Light has characteristics as a waveform. When a waveform faces an obstacle, it attempts to go around and behind it, and this characteristic is referred to as diffraction. Diffraction causes chromatic dispersion in the reverse order of refraction.
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The following video presents Nikon 100th Anniversary:
“After a century of capturing timeless images, we can’t wait for what’s next.“
