photoxelsNikon Canada announced that it will be adding a super-telephoto 800mm fixed focal length lens to its NIKKOR product line. This new lens will have a maximum aperture of f/5.6, and will be dust- and water-resistant. Designed for wildlife and sports photographer, this new lens will be fully compatible with Nikon FX-format cameras and will offer excellent flexibility and mobility.
Release date and suggested retail price for the 800mm fixed local length lens are to be confirmed.
PRESS RELEASE
Nikon to Release a Super-telephoto, 800-mm Fixed Focal Length Lens for Professional Photographers
Tokyo, July 12, 2012 – Nikon Corporation today announced that it will add the super-telephoto 800mm fixed local length lens to its lineup of NIKKOR lenses. This lens will offer a fixed focal length of 800mm, a maximum aperture of f/5.6, and will be fully compatible with Nikon FX-format cameras.
This lens was developed to strengthen the NIKKOR lineup of super-telephoto lenses, and will boast the longest focal length of any NIKKOR autofocus lens. It is best suited to capture a wide variety of decisive outdoor scenes ranging from sporting events to wildlife. In addition to its superior optical performance, the lens will offer excellent flexibility and mobility, as well as outstanding dust and water resistance.
In 2012, Nikon released three new FX-format digital SLR cameras — the D4, the new flagship digital SLR, and the D800 and D800E, which offer incredible resolution and image quality. In addition to reinforcing its lineup of FX-format digital SLR cameras, Nikon has also been working to expand the lineup of NIKKOR lenses.
As a testament of its dedication to the pro photography community, Nikon has been offering service and support to professional photographers for approximately 50 years through the activities of Nikon Professional Services (NPS). In addition to providing maintenance and repairs for professional photography equipment, NPS service depots are set up at a variety of international sporting and cultural events to give photographers the opportunity to have their equipment inspected and repaired. If required, they can also borrow equipment.
One of the sporting events that Nikon has a regular presence at is The Open Championship, the oldest of the world’s four major professional golf tournaments*. Nikon has been an official sponsor of this event since 1993, and will participate once again this year. An NPS service depot will be set up for the convenience of photographers, and the 800mm fixed focal length lens is scheduled to be on display at the booth. The event will take place from July 19 to July 22, 2012 at Royal Lytham & St. Annes Golf Club in Lancashire, England.
*World’s four major golf tournaments: Masters Tournament, U.S. Open Championship, The Open Championship, PGA Championship.
The 800mm fixed focal length lens is also scheduled to be on display at Photokina 2012, one of the world’s largest photo and imaging exhibitions, to be held in Cologne, Germany, from September 18 to September 23, 2012.
As a leader in the professional imaging market, Nikon will continue to develop and release products offering superior performance and functionality based on the optical technologies it has cultivated over its long history. Nikon w ill also continue to strengthen and improve the service and support it offers to its professional customers.
Release date and suggested retail price for the 800mm fixed local length lens are to be confirmed.
The NIKKOR Brand
As the brand name for Nikon lenses, NIKKOR has become synonymous with high-performance, high-quality SLR lenses. The NIKKOR name comes from adding “R” – a common practice in the naming of photographic lenses at the time the name was established – to “Nikko,” the Romanized abbreviation for Nippon Kogaku K.K. In 1933, a large-format lens for aerial photography was released with the name Aero-Nikkor.
NIKKOR lenses incorporate optical technologies that are always ahead of the times. The OP Fisheye-NIKKOR 10mm f/5.6 fisheye lens for SLR cameras, released in 1968, was the world’s first lens to incorporate aspherical lens elements. The Ultra Micro-NIKKOR 105mm f/2.8 released in 1962 served as the template for projection lenses employed in Nikon IC steppers and scanners that currently boast the world’s highest level of resolution. What’s more, NIKKOR lenses for the latest SLR cameras utilize a number of cutting-edge technologies that originated with the development of IC steppers and scanners, including Nano Crystal Coat, which virtually eliminates internal lens element reflections across a wide range of wavelengths.
From initial design and development, production and quality are controlled in accordance with Nikon’s strict standards. The superior quality of NIKKOR lenses that users expect is ensured with the highest quality designs and manufacturing, as well as very strict final inspection.
The current NIKKOR brand offers a rich lineup of more than 70 lenses, including fisheye lenses, super wide-angle to super telephoto lenses, zoom lenses, Micro lenses and PC-E lenses.
About Nikon
Nikon, At the Heart of the Image ™, is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment.
Nikon Canada distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and System Accessories; Nikon COOLPIX ® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the new Nikon 1 J1 and V1 advanced cameras with interchangeable lens system. At the heart of every Nikon camera is Nikon’s Exclusive EXPEED, EXPEED 2 or EXPEED 3 advanced digital image processing system technologies. All Nikon Canada products are sold through a network of Authorized Nikon Canada Dealers. For more information on Nikon Canada and its products and services or to find an Authorized Nikon Canada Dealer, visit www.nikon.ca ( http://www.nikon.ca/ ).
Note: Specifications, design, product name, standard accessories and release schedule may differ by country or area. Pricing is subject to change. Refer to www.nikon.ca for the latest pricing.
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