Olympus Stylus 7040

Category:	Type:	Image Sensor	:
Point-and-Shoot	Compact	Optical Zoom	:
Beginner	Ultra Compact	Image Stabilization	:
Serious	Ultra Zoom	Display	:
Advanced	DSLR	Shooting Mode	:
Pro	DIL	Movie	:
		Price check…	:

Ultra Zoom brings far away subjects close for dramatic pictures. The Olympus Stylus 7040 features a long 7x wide-angle optical zoom in a compact body. The wide-angle is ideal for capturing wide vistas and large group shots. Built-in Sensor-shift image stabilization helps reduce camera shake and avoid blurred photos at the long focal lengths.

The Stylus 7040 has 14MP resolution (1/2.3-in. CCD), a 7.6-cm (3.0-in.) LCD display screen (230k-dot), and shoots 1280×720 at 30fps with monaural sound.

Intelligent Auto (iAUTO) can identify five common scenes (Portrait, Night + Portrait, Landscape, Macro and Sports) and automatically selects the appropriate settings. For more challenging shooting situations, match the scene yourself to the appropriate Scene Mode. For example, Night scene mode extends the shutter speed range to 4 sec. for creative night photography. For those who desire a bit more control, switch to Program AE (P) mode and dial in an exposure compensation to compensate for scenes that are too bright or too dark.

The Magic Filter allows you to record your pictures as Pop Art (vivid colors), Pinhole (simulates the use of a pinhole camera), Fisheye (emulate the use of a fisheye lens), or Drawing (turn your image into a sketch outline for children to color).

In-Camera Panorama captures three images by simply pressing the shutter button and slowly panning across a scene; the camera automatically takes the next 2 pictures and then stitches them together to create one panoramic picture. Or, manually take up to 10 shots and then stitch them together in the Olympus [ib] software to create one panoramic picture.

Beauty Mode softens shadows and smoothes wrinkles and blemishes on your subject’s face. Shadow Adjustment Technology retains detail in the shadows in high contrast shots.

A new OLYMPUS [ib] software includes photography workflow, browsing, editing and a photo organizing function that allows you to organize photos by person with automatic face recognition technology, by location with a Geotagging function or by event.

As part of Olympus’ environmental commitment to reduce its carbon footprint, the instruction manual is on the camera’s internal memory, always available at your fingertips. The Stylus 7040 uses the SD/SDHC (up to 32GB) memory card.

The Olympus Stylus 7040 is a point-and-shoot digital camera that is ideal for those who desire an easy-to-use compact long zoom digital camera. Available in Blue, Pink and Titanium, priced at about US $250 (CAD $280).

Here is how the Stylus 7030 and 7040 models compare. They are basically the same except for display screen size and Movie resolution.

	5010	7030	7040
MP	14	14	14
Optical Zoom	5x (26-130mm)	7x (28-196mm)	7x (28-196mm)
I.S.	Sensor-shift	Sensor-shift	Sensor-shift
Display (in.)	2.7 (230k)	2.7 (230k)	3.0 (230k)
Max. Aperture	f/2.8(W) – f/6.5(T)	f/3.0(W) – f/5.9(T)	f/3.0(W) – f/5.9(T)
Shutter Speed	1/2000 – 1/4 sec., 4 sec.	1/2000 – 1/4 sec., 4 sec.	1/2000 – 1/4 sec., 4 sec.
Macro	7 cm / 2.8 in.	10 cm / 3.9 in.	2 cm / 0.8 in.
Movie	1280×720 30fps	640×480 30fps	1280×720 30fps
Price (US $)	US $199.99	US $199.99	US $249.99