Panasonic Announces 64GB and 48GB SDXC Memory Cards

PANASONIC INTRODUCES NEW 64GB AND 48GB SDXC MEMORY CARDS, AVAILABLE GLOBALLY IN FEBRUARY 2010

MISSISSAUGA, ON (January 7, 2009) – Panasonic Canada Inc. today announced the availability of the company’s first 64GB and 48GB SDXC (SDeXtended Capacity) Memory Cards. The new SDXC Memory Cards, the RP-SDW64GE1K (64GB) and RP-SDW48GE1K (48GB), are Panasonic’s largest-sized GOLD cards with Class 10 speed specification. Featuring a new advanced Super Intelligent Controller, which helps to improve the reliability of the card and extend its lifetime, the new SDXC Memory Cards will be available in February 2010 with suggested retail prices of CAD $699.99 and CAD $499.99 respectively.

SDXC is the next generation SD Memory Card, a new standard for storing data more than 32GB and up to 2 terabytes (TB)1. The Panasonic 64GB SDXC Memory Card features a massive 64 GB capacity, making it ideal for recording AVCHD High Definition video, high-resolution, or even RAW still photos. When used with Panasonic’s new High Definition camcorders, the 64 GB SDXC Memory Card can record up to five hours and 20 minutes of video, while recording in the highest video quality in progressive mode. Or when recording in 1920 x 1080i in HE mode, the card can hold approximately 27 hours and 30 minutes of video. The 48 GB SDXC Memory Card will have nearly the same capacity as a dual-layer Blu-ray Disc, and can hold four hours of HD video content recorded in progressive mode and 20 hours and 20 minutes when recorded in HE mode.

With the Class 10 speed specification and maximum data transfer speed of up to 22mB/s, the new Panasonic SDXC Memory Cards allow users to enjoy superb performance when using with an HD camcorder or a digital interchangeable lens camera, such as the Panasonic LUMIX DMC-GF1, for high-speed burst shooting when taking still photos.

The 64GB and 48GB SDXC Memory Cards, along with other Panasonic GOLD line Memory Cards, have longer lifetimes thanks to Panasonic’s newly-developed Super Intelligent Controller, which evolves the current Super Intelligent Controller used in the Silver Line Memory Cards. With the Super Intelligent Controller, flash memories are automatically refreshed with error corrections to prevent data damage and provide longer card lifetime. It also features power-fail robustness and reliability under severe temperature conditions from -25°C to 85°C.2

Panasonic imaging products are marketed in Canada by Panasonic Canada Inc. (PCI). PCI is an affiliate of Panasonic Corporation (PC) of Japan, one of the world’s largest producers of electronic and electric products for consumer, business, and industrial use. Consumers seeking more information on the company’s products can call Panasonic’s Customer Care Centre at 1-800-561-5505 or access Panasonic’s home page at www.panasonic.ca.