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Panasonic’s New VariCam 35 4K is Used by Michael Minock to Shoot a Film About Human Trafficking: ‘Don’t Look Away’

The following video presents Varicam 35: First Look.

First footage shot with the new Panasonic Varicam 35! The Varicam 35 4K camera/recorder incorporates a newly-developed super 35mm MOS image sensor and AVC-ULTRA family of video codecs. The new camera’s superb image handling in multiple formats including 4K, UHD, 2K and HD make it an unparalleled tool for high-end filmmaking, and commercials and episodic production as well as live 4K events.

Panasonic VariCam 35 4K camera/recorder
Panasonic VariCam 35 4K camera/recorder

PRESS RELEASE

DIRECTOR OF PHOTOGRAPHY MICHAEL MINOCK SHOOTS NARRATIVE SHORT, ‘DON’T LOOK
AWAY,’ WITH VARICAM 35 4K CAMERA/RECORDER

NEWARK, NJ (January 26, 2015) – Florida-based cinematographer Michael Minock recently shot a narrative short about human trafficking, Don’t Look Away, with Panasonic’s new VariCam 35 4K camera/recorder. The 25-minute film will be submitted to film festivals and provided free of charge to organizations that specialize in caring for and rehabilitating victims of the crime.

The VariCam 35 is equipped with a super 35mm format full-size, single-chip MOS sensor that offers 4K (4096 x 2160) and UHD (3480 x 2160) resolution, and boasts high sensitivity, low noise, wide dynamic range and cinematic depth of field. The camera offers a choice of codecs — Panasonic’s AVC-ULTRA family and Apple ProRes 4:4:4:4 and ProRes HQ–and has 14+ stops of dynamic range to provide full control over the widest lighting conditions. With native ISOs of 800 and 5000, DPs can realize incredible image quality in extremely low light situations.

DP Minock is a 40-year veteran of the film industry with hundreds of credits, as well as nine years’ experience as a master faculty member at the legendary Rockport, Maine workshops, where he taught training classes in previous generations of Panasonic VariCams. Minock is currently prepping the production of a national commercial ad campaign using the Varicam 35. “Lots of high speed thrills,” he noted.

The VariCam 35 was the primary camera on Don’t Look Away’s 18-day shoot on and around Florida’s Neptune and Jacksonville beaches. The camera package was rounded out with a set of Cooke S4i Primes, a Canon zoom, ARRI MB-19 matte box & FF-5 follow focus, Sachtler support and Anton Bauer batteries.  A DP-7 on-board monitor facilitated the 1AC.

“The controls on the VariCam are second to none—simple, easy to use and effective,” Minock said. “The ability to record on two codecs simultaneously is beautiful!  We recorded 4K on the main recorder (P2 cards) and 2K on the sub-recorder (Micro P2 cards), which were used to begin editing on the set. You can even record to the Rec. 709 color space on either recorder independently.  We chose V-Log for both with breathtaking results.”

To maximize the dynamic range of the recorded images, Panasonic developed V-Log, a new log curve that elegantly maps the 14+ stops of image data to the recorded file. The VariCam 35 permits the assignment of various LUTs to individual recording channels and camera outputs. For example, a DP could shoot 4K and record non-destructively with the V-Log LUT, but assign a ”baked-in” 709 LUT on the HD / proxy recording for a real-time normal contrast look for editing and pre-grading.

“The dual native (800/5000) ISO feature is another brilliant stroke,” said Don’t Look Away’s director Stephen Morgan. “We lighted a pivotal scene literally with two foot-candles — two candles one foot away from each actor. There was absolutely no noise and the detail in the blacks was incredible! Our 1AC wafted air at them to create a gentle flicker.”

“We had another crucial sequence that called upon the dual ISO functionality,” DP Minock added. “Our protagonist was running out of a hospital room to escape the facility. The director called for slo-mo. We were shooting in a working hospital, and had virtually no time and only natural light. Because other non-native ISOs can be set in-camera, we opted for an ISO 8000, then overcranked at 60fps and which gave the focus puller a 35-foot depth of field for the 100-foot run. We got the shot, and it’s beautiful!”

“Beyond the phenomenal image production, the VariCam 35 is distinguished by its removable control panel; modular, two-piece design (the 4K camera head is separate from but dockable to a common recording module that can be shared with Panasonic’s 2/3” 1080p VariCam HS); and the ability to record 4K and 2K simultaneously,” he continued.

Minock explained that the 4K master will be used for exhibition at film festivals and art houses, while the 2K version will be distributed to the non-profit organizations that serve the victims of human trafficking. Don’t Look Away is currently being edited in Adobe Creative Cloud, and color corrected on a DaVinci system. A rough cut is being done in 2K (which the DP refers to as his “proxy”), while 4K clips have been sent out for color grading. The project will be conformed in both 4K and 2K.

“I’ve been a VariCam fan since the introduction of the first models,” Minock said. ‘The VariCam 35 is a worthy successor to the VariCam legacy with a suite of innovative new features that make it a serious filmmaker’s dream.”

varicam-35-minock-web

Follow the project at https://www.facebook.com/dontlookawayfilm.

About the VariCam 35
Panasonic’s VariCam 35 is an unparalleled tool for high-end filmmaking, commercials and episodic production as well as live 4K events. The camera provides superb image handling in multiple formats ranging from pristine 4K RAW to more practical 4K, UHD, 2K, HD and ProRes capture. Several assets set the VariCam 35 apart from other high-end cinematography cameras, including its ability to record three simultaneous video formats (4K + 2K + Proxy, or UHD + HD + Proxy); an optional high-speed 4K uncompressed RAW recorder (CODEX) that will capture uncompressed 4K VariCam RAW (V-RAW) at up to 120fps; internal AVC-Intra 4K / 2K / HD recording to 120fps; support for an ACES workflow for full fidelity mastering of original source material; and in-camera Color-Grading via CDLs / 3D LUTs.

For more information about the VariCam 35, visit www.us.panasonic.com/varicam, or contact Panasonic at 877-803-8492.

Panasonic Solutions for Business
Panasonic delivers game-changing technology solutions that deliver a customized experience to drive better outcomes—for our customers and our customers’ customers. Panasonic engineers reliable products and solutions that help to create, capture and deliver data of all types, where, when and how it is needed. The complete suite of Panasonic professional solutions for government and commercial enterprises of all sizes addresses unified business communications, mobile computing, security and surveillance, retail point-of-sale, office productivity, visual communications (projectors, displays, digital signage) and HD video production. Panasonic solutions for business are delivered by Panasonic System Communications Company of North America, Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation. In Interbrand’s 2014 annual “Best Global Green Brands” report, Panasonic ranked number five overall and the top electronics brand in the report. As part of continuing sustainability efforts, Panasonic Corporation of North America relocated its headquarters to a new facility, adjacent to Newark Penn Station in Newark, NJ. It is the first newly constructed office tower in Newark to earn both LEED Platinum and Gold certifications from the U.S. Green Building Council.

All brand and company/product names are trademarks or registered trademarks of the respective companies. All specifications are subject to change without notice. Information on Panasonic solutions for business can be obtained by calling 877-803-8492 or at us.panasonic.com/business-solutions/.

About Panasonic Corporation of North America
Panasonic Corporation of North America provides a broad line of digital and other electronics products and solutions for consumer, business and industrial use. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation and the hub of Panasonic’s U.S. branding, marketing, sales, service and R&D operations. In Interbrand’s 2014 annual “Best Global Green Brands” report, Panasonic ranked number five overall and the top electronics brand in the report. As part of continuing sustainability efforts, Panasonic Corporation of North America relocated its headquarters to a new facility, adjacent to Newark Penn Station in Newark, NJ. It is the first newly constructed office tower in Newark to earn both LEED Platinum and Gold certifications from the U.S. Green Building Council. Learn more about Panasonic at panasonic.com/pressroom

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Image by Studiotown and Rockwell Valley: http://www.dontlookawayfilm.com/
Image by Studiotown and Rockwell Valley: http://www.dontlookawayfilm.com/

The VariCam 35 was the primary camera on Don’t Look Away’s 18-day shoot on and around Florida’s Neptune and Jacksonville beaches.

The average age of a child that enters prostitution is 13 years old. Young vulnerable youth can be preyed upon on the internet, in their schools, in malls, and at bus stops among other situations.
There are young people here in our own cities that are captive to evil. This evil looks like the face of a man. It looks like physical abuse, sexual abuse, coercion, and deception.
This film will tell a story of a young women who finds herself caught up in the horrors of human trafficking by a man she thought she loved and will present the true horror of modern day slavery in the United States and the horror that remains even after being delivered from it.

https://www.facebook.com/dontlookawayfilm/info?tab=page_info

This video presents Don’t Look Away Promo “Change” from Studiotown on Vimeo.

  • This is a promotional spot/interview with the filmmakers behind the Modern Day Slavery prevention film; Don’t Look Away.

 

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