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Ricoh Imaging Debuts an Innovative User Interface Attracting Mid-Level DSLR Camera Buyers to PENTAX Brand
Denver, Colorado August 27, 2014 – Focused on expanding the number of PENTAX DSLR owners, RICOH IMAGING AMERICAS CORPORATION is excited to announce the launch of the PENTAX K-S1 DSLR camera. By combining proven imaging technology, distinct design cues and a flat field user interface (UI) the K-S1 appeals to the next generation PENTAX owner without surrendering the performance expected in a mid-class camera.
Building on the many technologies benchmarked in the company’s popular K-3 advanced DSLR, the K-S1 incorporates a newly designed 20 megapixel image sensor, super-high sensitivity ISO 51200. In addition, this model contains in-body shake reduction, an AA filter simulator, 100% field of view glass pentaprism viewfinder, and 5.4 frames per second shooting at a fast 1/6000 shutter speed. Adding to the user experience is the camera’s unique flat field user interface, which integrates a back-lit LED selection dial, four-way navigation, and a bright 3” 921,000 dot LCD that breaks tradition of the knobs and buttons found on traditional DSLR cameras.
The PENTAX K-S1 is designed to attract a mid-level customer who is accustomed to a mobile interface and is looking for a similar interaction in a DSLR. The simple UI eliminates many of the complexities of a DSLR and provides immediate feedback including shooting parameters, filter selection and effect modes, even in total darkness. The camera’s power switch, mode dial, OK button and grip all feature LED illumination; each of which indicates the current status of camera operation. This intuitive UI and design combined with category leading technology delivers a powerful imaging engine that is simple to use.
“With the K-S1 we are building on our solid reputation as a camera company and inviting new customers to experience the PENTAX advantage” said Jim Malcolm, Executive Vice President, Ricoh Imaging Americas Corporation. “Our core PENTAX products provide an important foundation that the K-S1 builds upon.”
The optional Flucard for PENTAX offers additional features such as Wi-Fi transfer, wireless live view, and Remote Capture control; letting users take control of their camera settings with a smartphone, tablet, or computer and save images directly to a mobile device.
The K-S1 comes in 3 standard colors: black, blue, and white. In addition, two separate color collections are available: The Fabric Collection, containing 4 unique colors such as cotton beige and tweed gray – and the Night Sky Collection, with 5 more elegant colors like Sunset Orange, Dawn Purple, and Midnight Black.
To view our accompanying PENTAX K-S1 Lifestyle video please click on the following link:
http://youtu.be/zva6-s8jza8
Pricing and Availability
The PENTAX K-S1 kit including an 18-55 mm lens will be available at retailers nationwide and at www.us.ricoh-imaging.com in September 2014 for a suggested retail price of $799.95. The K-S1 body only will be available for $749.95.
About Ricoh Imaging Americas Corporation
Ricoh Imaging Americas Corporation is a subsidiary of Ricoh Company Ltd., a global technology company specializing in office imaging equipment, production print solutions, document management systems and IT services. Headquartered in Tokyo, Ricoh Group operates in about 200 countries and regions.
The company now known as Ricoh Imaging Americas Corporation was originally founded in 1919, under the name Asahi Optical Joint Stock Co. and launched its first SLR camera in the 1950s under the PENTAX name. Today, Ricoh Imaging Americas Corporation continues to produce the heritage-rich, award-winning line of PENTAX DSLR cameras, lenses and sport optics equipment as well as Ricoh’s offering of stylish and compact digital cameras, known for their wide-ranging, rich set of features.
For further information, please visit www.us.ricoh-imaging.com
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