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COLOUR, STYLE AND PHOTOGRAPHIC EXPERTISE INSPIRE CANON’S NEW 2009 POWERSHOT LINE-UP
MISSISSAUGA, ON, February 18, 2009 — Canon Canada Inc., a leader in digital imaging, today introduced 10 new PowerShot cameras that offer an array of photographic options for the entry-level consumer right up to the photo enthusiast. Whether on a family vacation, swimming in a lake or out for a night on the town, the new line-up of PowerShot digital cameras enable consumers to customize their photographic experience to their personality with colour, style and features galore.
Most PowerShot cameras for 2009 feature Canon’s exclusive DIGIC 4 Image Processor, with proprietary technology which accounts for the camera’s higher performance levels, including improved signal processing speed and higher image quality. This new chip paves the way for a host of features including Canon’s new Smart AUTO. Smart AUTO intelligently selects the proper camera settings based on the specific shooting conditions of each scene, ensuring that all images are accurately focused, exposed, stabilized, and white-balanced before the shutter is even pressed. Using data derived from Canon’s Optical Image Stabilization, Genuine Face Detection and Motion Detection Technologies, Smart AUTO automatically adjusts a multitude of settings including brightness and hue, during various shooting situations. Another enhancement available with select PowerShot models is Blink Detection Technology, which uses the Face Detection function to display an icon after shooting with a warning that someone’s eyes were closed (such as when blinking) during shooting. Unlike other systems which prevent users from taking a photo, Canon’s Blink Detection Technology lets users know immediately whether there’s any need to reshoot the image, thus providing a far more intuitive experience.
A third technological advancement with select PowerShot cameras is Active Display, which is used for quickly switching between images during playback. Instead of culling through a long line of images, via a control dial, Active Display advances pictures simply with a gentle shake of the wrist, making the viewing and sharing of pictures more fun and enjoyable.
“The power of the Canon PowerShot series is its ability to enhance consumers’ enjoyment of photography through its unique combination of ease-of-use, affordability, and personalization,” said Ian Macfarlane, Vice President and General Manager of the Consumer Imaging Group at Canon Canada Inc., a wholly owned subsidiary of Canon U.S.A., Inc. “We are excited about this year’s PowerShot line-up because Canon’s cameras are loaded with advanced technologies and design options, thus enabling consumers to have the ultimate photographic experience.”
Canon PowerShot SX1 IS and SX200 IS Digital Cameras
The SX series cameras are designed for tech-savvy consumers looking for a little gusto in their camera with affordable high-power zoom performance. Packed with features sure to please, the new PowerShot SX1 IS and SX200 IS Digital Cameras offer an array of shooting options enabling the user to choose a product that is customized to fit their needs and enhance their overall shooting experience.
The Canon PowerShot SX1 IS Digital Camera is a 10.0-Megapixel powerhouse incorporating a CMOS image sensor and 1080p Full HD Movie mode, both first-in-class features for a PowerShot camera, resulting in superb image quality and enhanced flexibility. Still images can be captured easily with a 20x wide-angle Optical Zoom lens (equivalent to 28-560 mm) with Optical Image Stabilization and a 7.1-centimetre vari-angle wide-format LCD for great on-camera viewing and editing. What’s more, this camera offers a full range of shooting and recording modes, including RAW + JPEG for ultimate creative control. While the camera is in Movie Mode, the PowerShot SX1 IS Digital Camera can easily play back video and view photos on an HDTV, via a built-in HDMI connector. With all these great features and now Full HD Movie Mode, the PowerShot SX1 IS Digital Camera is the perfect complement to a DSLR. The PowerShot SX1 IS Digital Camera is scheduled to be available in April for an estimated retail price of CAD $729.99.
With a new sleek and sophisticated package, the Canon PowerShot SX200 IS Digital Camera offers consumers a great compact camera with DSLR-like features. The PowerShot SX200 IS Digital Camera comes loaded with a powerful 12x Optical Zoom lens and wide-angle lens (28-336 mm equivalent), and Optical Image Stabilization. This long-range seeker can get up close to subjects or capture more in the frame. Available in three colours – black, blue and red – consumers can now choose to personalize their camera according to their lifestyle. High-resolution, 12.1-Megapixels, 720p HD Movie Mode and a large 7.6-centimetre LCD screen with wide-angle viewing round out the feature set. The PowerShot SX200 IS Digital Camera is scheduled to be available at the end of March for an estimated retail price of CAD $429.99.
Canon PowerShot D10 Digital Camera
Consumers looking for an all-around waterproof, freeze proof and shockproof camera should look no further. The Canon PowerShot D10 Digital Camera, a first of its kind for Canon, comes equipped with a 12.1-Megapixel resolution and 3x Optically Stabilized Zoom lens, making it an ideal companion for thrill-seekers of all types. This uniquely styled camera is amazing for capturing high-resolution images and off-camera editing. The PowerShot D10 Digital Camera can withstand depths up-to-10-metres deep, is freeze-proof from 14 degrees Fahrenheit and shockproof up-to-1.2 metres. To add a little fun and funky style to this great camera, an optional accessory kit is available containing distinctive accessories, such as a customized strap, cool face plates and a carabineer hook (attached to a strap). The PowerShot D10 IS Digital Camera is scheduled to be available in early May for an estimated retail price of CAD $399.99.
Canon PowerShot SD970 IS, SD960 IS, SD780 IS and SD1200 IS Digital ELPH Cameras
Whether the activity du jour involves dancing ‘til dawn, attending a black-tie gala or a quiet evening for two, Canon’s colourfully clad Digital ELPH Cameras are there to capture the magic of the moment and preserve the memory for years to come. Their substantive and stylish box and circle design, and striking colours, are the perfect complement to any situation and offer both the fashion-forward and feature-hungry photographer an all-in-one must-have camera.
The Canon PowerShot SD970 IS Digital ELPH Camera offers consumers the “ultimate” in design and feature-set. The camera comes fully loaded with 12.1-Megapixels for amazing resolution and editing, plus a 5x Optical Zoom lens with Optical Image Stabilization, all with easy viewing on a large 7.6-centimetre PureColor LCD II screen. Additional features found on the PowerShot SD970 IS Digital ELPH Camera include Smart AUTO, Blink Detection Technology, Active Display and 720p HD Movie Mode with built-in HDMI connector to view photos and videos on an HDTV. What’s more, the PowerShot SD970 IS Digital ELPH Camera uses advanced features such as Zoom Blur and Creative Light Effect to produce fun and original effects with the camera. Zoom Blur allows the user to zoom during exposure, thus providing a haze-like effect to the image, while Creative Light Effect allows the user to shoot pictures by converting the light from light bulbs and sparks from fireworks into various shapes, such as stars and hearts. The PowerShot SD970 IS Digital ELPH Camera is scheduled to be available in mid-April for an estimated retail price of CAD $469.99.
The elegance and beauty of the Canon PowerShot SD960 IS Digital ELPH Camera epitomizes the ELPH series persona. The camera comes in four subtle hues, including silver, blue, pink and gold, and is equipped with a simple button layout, wide-screen 7.1-centimetre PureColor LCD II screen, new Active Display and an improved user interface which will intrigue both new and experienced consumers alike. Additional features include Smart AUTO, Blink Detection Technology, 12.1-Megapixel resolution, wide-angle lens (28-112 mm equivalent) and 4x Optical Zoom lens with Optical Image Stabilization. Like the SD970 IS Digital ELPH model, the PowerShot SD960 IS Digital ELPH Camera can shoot 720p HD video and it has an on-camera HDMI connector for easy playback of video and photos on an HDTV. The PowerShot SD960 IS Digital ELPH Camera is scheduled to be available in early March for an estimated retail price of CAD $349.99.
The Canon PowerShot SD780 IS Digital ELPH Camera is for the “fashionista” or “fashionisto” who craves the refined design of a Digital ELPH Camera. The ultra-slim, modern look combined with a choice of four colours – black, red, silver or gold – defines a person’s right to choose a colour that truly represents them. However, while colour and personalization is top-of-mind, so is substance and feature-set. Compact yet feature-rich, the PowerShot SD780 IS Digital ELPH Camera is equipped with 12.1-Megapixels of high-resolution image capture and 3x Optical Zoom with Optical Image Stabilization. For on-camera viewing, the camera features a 6.4-centimetre PureColor LCD II screen with optical viewfinder. Additional features found on the PowerShot SD780 IS Digital ELPH Camera include Smart AUTO, Blink Detection Technology and 720p HD Movie Mode with built-in HDMI connector for viewing video and photos on an HDTV. The PowerShot SD780 IS Digital ELPH Camera is scheduled to be available in mid-March for an estimated retail price of CAD $299.99.
The Canon PowerShot SD1200 IS Digital ELPH Camera is a great entry-level ELPH camera and comes in six bright colours, including dark grey, blue, pink, green, light grey and orange. With features such as Smart AUTO and 10.0-Megapixels of resolution, printing large-size images with clarity and detail is a breeze. The PowerShot SD1200 IS Digital ELPH Camera is scheduled to be available in mid-March for an estimated retail price of CAD $249.99.
Canon PowerShot A2100 IS, A1100 IS and A480 Digital Cameras
From the tentative first-timer to the passionate photographer, the PowerShot A-Series product line provides the ever-present convenience and cost-effectiveness of being power driven by two AA batteries. With bright, bold, new colours, no wonder the A-Series line is a convenient must-have among consumers.
Now the Canon PowerShot A2100 IS Digital Camera design has evolved to be smaller in size and higher in performance, but has maintained the essence of the A-Series persona with a mode dial for more creative control. Features such as 12.1-Megapixel resolution, 6x Optical Zoom lens with Optical Image Stabilization, large 7.6-centimetre LCD screen and new Smart AUTO enables this camera to be a go-everywhere and shoot anywhere product. The PowerShot A2100 IS Digital Camera is scheduled to be available in early-April for an estimated retail price of CAD $299.99.
The Canon PowerShot A1100 IS Digital Camera is ideal for the colour-conscious consumer. The camera comes in four captivating shades, including grey, blue, pink and green, and the fun doesn’t stop at colours. Features such as 12.1-Megapixel resolution, 4x Optical Zoom lens with Optical Image Stabilization, large 6.4-centimetre LCD screen with Optical Viewfinder and the new Smart AUTO enables this camera to also be a go-anywhere and match any lifestyle accessory. The PowerShot A1100 IS Digital Camera is scheduled to be available in March for an estimated retail price of CAD $249.99.
The Canon PowerShot A480 Digital Camera is designed for the person on a budget, while offering the perfect balance of features for anyone who just wants to take the camera out of the box and start taking pictures. The new A480 Digital Camera is packed with Canon imaging technology features, such as a 10.0-Megapixel sensor and 3.3x Optical Zoom, with Canon’s DIGIC III imaging processor and a 6.4-centimetre LCD screen. Enveloped in colour, the new model gives consumers four colour options to fit their style, including red, blue, silver and black. The PowerShot A480 Digital Camera is sure to be a hit as a starter camera for younger photographers and people looking to upgrade from a traditional film camera. The PowerShot A480 Digital Camera is scheduled to be available in March for an estimated retail price of CAD $149.99.
About Canon Canada Inc.
Headquartered in Mississauga, Ontario, the company employs 1,400 people at its offices nation-wide, servicing the Canadian market from coast to coast. Innovation and cutting-edge technology have been essential ingredients in Canon’s success. Canon’s leadership in imaging, optical and document management technology and solutions is based in large part on the thousands of patents the company has secured throughout its history. For the 16th consecutive year, Canon Inc. is among the top three US patent recipients.
The company’s comprehensive product line includes networked multifunction devices; digital copiers (colour and black and white); printers, scanners, image filing systems and facsimile machines; calculators, digital camcorders, digital and analogue cameras and lenses; semiconductor, broadcast and other specialized industrial products.
Canon supports programs that help preserve and protect the environment. The company instituted the Clean Earth Campaign in 1990, which assists various environmental and recycling initiatives. The Campaign has also supported leading environmental organizations, such as World Wildlife Fund – Canada and the Canon Envirothon.
For more information, visit www.canon.ca
