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Canon Speedlite 470EX-AI Flash
With its revolutionary Auto Intelligent (AI) Bounce function*, the Speedlite 470EX-AI delivers a level of advanced, automatic operation that makes sophisticated flash photography both simple and fast. By automatically calculating the distance from the flash to the subject along with the wall or ceiling, the Speedlite 470EX-AI determines the optimal bounce angle and swivels into position to capture the appropriate camera exposure and flash output. It can maintain the same bounce angle even when the camera orientation is switched between vertical and horizontal – simply tap the shutter button twice to automatically reposition the flash head, preserving the same bounce angle and saving time to help prevent missed shots. Thanks to AI Bounce, professional-looking flash photography can be achieved with ease.
* As of February 25, 2018. EOS cameras sold up until June 2014, as well as EOS Rebel T7, EOS Rebel T6, EOS M6, EOS M5 and EOS M3, do not support “AI.B full-auto.”
The following video presents Official Canon Speedlite 470EX-AI with Auto Intelligent Bounce Introduction:
“Watch how the Canon Speedlite 470EX-AI uses its innovative Auto Intelligent Bounce function to set the optimal bounce angle for natural, properly illuminated results indoors.“
PRESS RELEASE
World’s First Flash Featuring Auto Intelligent Bounce Technology* Introduced From Canon
New Speedlite 470EX-AI Flash Offers Photographers the Opportunity to Enhance The Creativity of their Captured Images
MELVILLE, N.Y., February 25, 2018 – Canon U.S.A. Inc., a leader in digital imaging solutions, is excited to announce the Canon Speedlite 470EX-AI Flash, a revolutionary new flash system designed with entry-level and enthusiast photographers in mind. The one-of-a-kind flash incorporates Auto Intelligent (AI) Bounce technology – engineered to automatically and intelligently configure the most appropriate bounce angle resulting in ideal lighting conditions. The Speedlite 470EX-AI Flash could help alleviate the stigma attached to flash photography as being too difficult, while serving as a gateway for photographers looking to expand their skill set, especially those who recently stepped up from smartphone photography.
“Capturing images and sharing memorable moments that last a lifetime is the goal of photographers of all skill levels. DSLR cameras already feature Autofocus, Auto Exposure and Auto White Balance; the natural next step is an automatic flash system,” said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. “Canon values the opportunity to help entry-level and enthusiast photographers take pictures to the best of their ability, and we are excited to see what images photographers capture using the invaluable and innovative tools we create.”
At the core of Canon’s Speedlite 470EX-AI Flash is the innovative, new AI Bounce technology. AI Bounce automatically and intelligently determines and dictates the optimal angle of flash based off two distance variables: the distance between the camera and the ceiling, and the distance between the camera and the shooting subject. This technology allows photographers, in particular those who are new to flash photography, to utilize the ideal lighting situation and natural brightness of the room. For more advanced photographers who often alter the horizontal or vertical direction of their camera back and forth, the Canon Speedlite 470EX-AI Flash will remember the previous bounce angle and restore the flash to that position.
Additional features of the Canon Speedlite 470EX-AI Flash include infrared AF assist mode, optical receiver transmission, and flash coverage from 14mm and 24mm to 105mm.
The Canon Speedlite 470EX-AI Flash is scheduled to be available April 2018 for an estimated retail price of $399.99**. For more information please visit, usa.canon.com.
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $36 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2017† and is one of Fortune Magazine’s World’s Most Admired Companies in 2018. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based service and support for all of the products it distributes in the United States. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA. For media inquiries, please contact pr@cusa.canon.com.
†Based on weekly patent counts issued by United States Patent and Trademark Office.
* As of February 25, 2018. For a list of compatible Canon cameras please visit, usa.canon.com/470chart
** Availability, price and specifications are subject to change without notice. Actual prices are set by individual dealers and may vary.
The following video presents Introducing the Canon Speedlite 470EX-AI with Auto Intelligent Bounce:
“Join Canon U.S.A.’s Rudy Winston as he illustrates the benefits of the new Speedlite 470EX-AI, the world’s first flash with an Auto Intelligent Bounce function* that automatically sets the optimal bounce angle so you achieve amazing flash results indoors.“
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