Fujifilm Entry-Level A170 and A220

FUJIFILM OFFERS ADVANCED FEATURES ON ENTRY-LEVEL A170 AND A220 DIGITAL CAMERAS

Slim (21.9 mm), AA Battery Powered Digital Still Cameras Shine with 10-MP and 12-MP, 3x Optical Zoom and SR AUTO

Valhalla, N.Y., July 22, 2009 – FUJIFILM U.S.A. Inc. today announced the launch of two new entry-level digital cameras – the A170 and A220. Designed specifically for consumers seeking an affordable, user-friendly upgrade to their current digital camera, the A170 and A220 encompass all the necessary features essential to today’s users. These include the SR Auto Mode (Automatic Scene Recognition), Panoramic Shooting Mode, Face Detection technology and come in at a slim 21.9 mm for quick, convenient, photography on the go.

The 10-MegaPixel A170 and 12-MegaPixel A220 both feature a 3.0x optical zoom lens that was developed specifically for the A-series by Fujinon and a large, 2.7”, 230k-pixel resolution LCD. They also offer Fujifilm’s Picture Stabilization with ISO levels of up to 1600 that automatically chooses the correct light sensitivity and compatible shutter speed, producing the highest quality digital pictures without blur and noise.

Automatic Scene Recognition
Both the A170 and A220 feature Fujifilm’s new SR Auto Mode (Automatic Scene Recognition), which enables the cameras to intelligently recognize six types of scenes automatically. For each picture taken in this mode, the cameras will optimize the ideal exposure, focus, white balance and ISO for the scene to ensure the best quality picture is captured with ease.

Other noteworthy features found on the A170 and A220 include:

• Face Detection Technology: Fujifilm’s renowned Face Detection Technology comes standard in both models.
• Panoramic Shooting Mode: Captures and combines up to three consecutive shots, creating one large panoramic shot.
• Movie Mode: Captures movies with zoom and sound at 30 frames per second with sound.
• Internal Memory: When the SD memory card (sold separately) is filled with images, users have extra internal storage space approx. 20MB on each camera to capture additional pictures.
• AA Battery: Using AA batteries is often most convenient for on-the-go digital camera users as it eliminates the need to charge battery packs, allowing for lots of picture-taking and the ease of battery replacement.

“We wanted to provide consumers with an affordable, easy to use digital camera that still offered a competitive feature set,” said David Troy, marketing manager, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM U.S.A., Inc. “The new A170 and A220 combine this in a highly portable form factor making it easier than ever to ensure that you never miss a shot and the convenience of AA battery power.”

The A170 will debut in late July 2009 with a retail price of US $89.95, and the A220 will be available in mid-August 2009 at the retail price of US $99.95.

For additional information or hi-res images, go to www.fujifilmusa.com.

About FUJIFILM
FUJIFILM U.S.A. Inc. is a marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems and Motion Picture Film products and services to consumers, professionals and businesses. For more information on Fujifilm U.S.A. products, customers can call 800-800-FUJI or visit www.fujifilmusa.com. To receive news and information direct from Fujifilm U.S.A. via RSS, subscribe free at www.fujifilmusa.com/rss.

FUJIFILM Corporation brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 15 companies around the world granted U.S. patents in 2008, employs more than 70,000 people worldwide and in the year ended March 31, 2009, had global revenues of $24 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.