Fujifilm Canada Announces Affordable FinePix A170 and A235

FUJIFILM ANNOUNCES THE A170 and A235 DIGITAL CAMERAS: FEATURE RICH AT AN AFFORDABLE PRICE

Get a Bigger Picture for a Smaller Price: the Fujifilm A170 and A235

July 22, 2009, Mississauga, ON – Fujifilm today announces the launch of TWO new A-Series compact digital cameras: the A170 and A235. These two models are a welcome addition to the extremely popular A-series range of easy-to-use, high quality yet cost-conscious compact digital cameras.

As with other A-Series models, both the A170 and A235 are affordable, quality digital cameras, packed full of technology you need to take a good picture. The 10 megapixel sensor on the A170 and the 12 megapixel sensor on the A235 both produce bright, detailed pictures of extraordinary high resolution and clarity. Both cameras perform well in low light and can shoot at up to ISO 1600, providing crisp, well-exposed photographic memories of your family and friends.

Fantastic Good Looks
Remarkably thin at 21.9 mm, both models are finished with a double coated high gloss finish to give an outstanding classy look.

Panorama Mode
It is often difficult to capture the full beauty of a sweeping landscape or a picture of a large group of people, at a wedding for example. Now in the A170 and A235 you can easily create impressive panoramic photos. Panorama Mode captures and combines up to 3 consecutive shots seamlessly, making one large panoramic shot.

Intelligent Scene Recognition
The A170 and A235 both have Intelligent Scene Recognition – the first A-Series models to feature this technology. ISR AUTO cleverly detects a scene without needing to pre-select the mode on the camera. Fujifilm has developed proprietary technology which intelligently identifies and recognizes 6 different scenes – Portrait, Landscape, Macro, Backlit Portrait, Night and Night Portrait. Once the scene in the frame has been detected, the camera will optimize the settings to capture the most stunning photo of your chosen subject. Portrait Mode works in conjunction with Face Detection technology to get the best possible portraits.

Picture Stabilization Mode
Also featuring Fujifilm’s Picture Stabilization Mode, both models allow you to wave goodbye to blurry pictures; this technology will produce pin-sharp pictures, time after time.

Power is Easy
Remembering to charge your batteries need never be a problem. Operating on two standard AA batteries, the A170 and A235 have exceptionally low power consumption. The A170 is expected to be available to Canadian consumers in September 2009 at a suggested retail price of $99.99 and the A235 at CAD $119.99. The FinePix A170 will be offered in Silver and the A235 in Black and they both come with a 2 Year Canadian Manufacturer’s Warranty.

Features at a glance:

• A170: 10 Megapixels, A235: 12 megapixels
• 3x optical zoom
• A170: 2.7” LCD screen, A235: 3” LCD Screen
• Scene Recognition AUTO
  Portrait, Landscape, Macro, Backlit Portrait, Night and Night Portrait
• Face Detection technology
• Picture Stabilization Mode
• Maximum sensitivity up to ISO 1600
• Movie Mode with zoom and sound. (Digital zoom)
• 21.9 mm thin
• Accepts SD/SDHC Memory Cards
• 2 Year Canadian Manufacturer’s warranty

About FUJIFILM Canada Inc.
FUJIFILM Canada Inc. is a wholly owned subsidiary of FUJIFILM Corporation of Tokyo, one of the world’s leading imaging and information companies. FUJIFILM Canada is based in Mississauga, Ontario, with regional offices in Montreal and Vancouver. A leader in the development of technologies that provide the back bone for state-of-the-art Imaging, Graphic Arts, Photofinishing and Recording Media products, FUJIFILM Canada stands proud as a proven solutions-provider. For more information, visit www.fujifilm.ca.